Hi, I'm Alex Birkett.
Honest thoughts on growth, optimization, and life.

Alex Birkett

What I learned about content marketing at CXL

I always wish that more people would document their learnings as they go through a process. We often get post-hoc...

3 Things I’ve Done in R in 2017 So Far

As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal...

2017 Goals

I’m not usually a big New Year’s resolution guy. I never follow them. Usually, I forget about the resolutions a...

Three Instant Ways (<2 min) to Make Facebook a Productive Place

Facebook is ridiculously engaging. That’s why they run all those tests – to hook you. But you have work to...

Conversion Optimization Reading List: 30 Books For Data-Driven Marketers

There’s no shortage of books about CRO. Not all of them are good, of course. Some are, some aren’t. Personally, I...

Why You Should Read 50 Books a Year

I’ve never been much of a New Year’s Resolution type of guy. Really, I hate the swarms of new people...

Drink more beer, live a better life.

Note: I wrote this post a long time ago, but when I was migrating content from my old site, I...