Hi, I'm Alex Birkett.
Honest thoughts on growth, optimization, and life.

Alex Birkett

2018 Goals

New Year’s Resolutions™ are overrated, but time-based goals are nice. I find it’s valuable to put them in writing and...

Content Promotion: Every Single Tactic You Can Use to Boost Traffic

Content marketing works. It works better if you’re good at content promotion.

How to Learn Spanish (My Process)

I’ve spent the last several months learning Spanish, and I’ve actually made tangible progress (level B1 → B2 in a few...

What I learned about content marketing at CXL

I always wish that more people would document their learnings as they go through a process. We often get post-hoc...

3 Things I’ve Done in R in 2017 So Far

As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal...

2017 Goals

I’m not usually a big New Year’s resolution guy. I never follow them. Usually, I forget about the resolutions a...

Three Instant Ways (<2 min) to Make Facebook a Productive Place

Facebook is ridiculously engaging. That’s why they run all those tests – to hook you. But you have work to...

Conversion Optimization Reading List: 30 Books For Data-Driven Marketers

There’s no shortage of books about CRO. Not all of them are good, of course. Some are, some aren’t. Personally, I...

Why You Should Read 50 Books a Year

I’ve never been much of a New Year’s Resolution type of guy. Really, I hate the swarms of new people...

Drink more beer, live a better life.

Note: I wrote this post a long time ago, but when I was migrating content from my old site, I...