I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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Many GEO tools are great for brands, but not necessarily for agencies. I know this because I run Omniscient Digital, and over the past year, I’ve evaluated nearly every generative engine optimization platform on the market, first for our own agency’s use, then for our clients. The experience has been instructive. Here’s what I’ve learned: … Read more
When someone asks ChatGPT, Gemini, or Perplexity for the best tool in your category, you’re either in the answer or you’re invisible. AI share of voice is the metric that quantifies this over time, against your competitors, and across a large set of prompts related to your category. And while most marketers I talk to … Read more
Profound has emerged as the category leader in AEO (Answer Engine Optimization). They just raised $96 million at a $1 billion valuation, work with 10% of the Fortune 500, and they’ve built what is probably the most comprehensive AI visibility platform on the market. But Profound isn’t the right fit for everyone. The Growth plan … Read more
Hiring is the highest leverage thing I do as a founder. It’s also the thing I’m worst at doing consistently. I co-founded Omniscient, an organic growth agency, and we’ve grown to the point where recruiting top talent is the core bottleneck to our growth. Yes, we’re building workflows, internal products, and leveraging AI. However, premium … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed … Read more
Digital PR is cool again. Don’t just take my word for it; take the abundance of research showing that to make your brand appear in AI engines, it requires much more than creating content on your own website (though that helps, too). It means you have to be mentioned variable across the web – in … Read more
Answer engine optimization (AEO) is the new frontier of organic growth. While SEO as a channel is still massively valuable, and SEO tactics play into AEO success, it requires a mindset shift and a broader set of tools than most SEO agencies are equipped with. There are and will be many people claiming to be … Read more
Search is changing. Yeah, yeah, we all know that AI is shaking things up. I mean, life changes all the time, right? “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” SEO ain’t dead yet, but GEO (generative engine optimization) is all the … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more