Brand Awareness is Basically a Meaningless Metric. Here’s Why.
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all...
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
A/B testing is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s...
How do you model and predict growth (and growth opportunities)? There’s all this talk about “growth models” and “growth modeling”...
“There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece...
I’m not an OG Austinite, but I’ve been here long enough to have had dozens of visitors come through and...
Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you...
I think I’m pretty good at email outreach. I’ve done a bunch of it, for a variety of reasons from...