I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.
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I’ve got a few AEO case studies to show you. AEO, or answer engine optimization, is the practicing of optimizing your brand’s presence for inclusion in AI responses. It also often includes agentic or agent experience, which is optimizing products and websites for agentic tools. Common metrics include AI driven traffic, share of voice in … Read more
If you’re planning organic growth strategy against AI search, most people focus on the question, “which pages are cited today?” Or worse, which citations are cited most often in aggregate across industries. This is nearly useless for your specific context. Of course Reddit, Wikipedia and YouTube are highly cited – they are gigantic websites with … Read more
What follows is my take on answer engine optimization (AEO) strategy. It’s an evolving topic, but as of late 2026, this is what I’m seeing working with enterprise brands to grow through AI search. The short version. An AEO strategy is a resource allocation plan for becoming a source AI answer engines trust, cite, and … Read more
I’m going to do something unusual here. I’m going to write a review of my own company. I know. Bear with me. I don’t want to be doing this. I’m Alex Birkett, co-founder of Omniscient Digital. Over the past few months, I’ve noticed a handful of agencies I’ve never heard of write dozens of “comparison … Read more
Many GEO tools are great for brands, but not necessarily for agencies. I know this because I run Omniscient Digital, and over the past year, I’ve evaluated nearly every generative engine optimization platform on the market, first for our own agency’s use, then for our clients. The experience has been instructive. Here’s what I’ve learned: … Read more
When someone asks ChatGPT, Gemini, or Perplexity for the best tool in your category, you’re either in the answer or you’re invisible. AI share of voice is the metric that quantifies this over time, against your competitors, and across a large set of prompts related to your category. And while most marketers I talk to … Read more
Profound has emerged as the category leader in AEO (Answer Engine Optimization). They just raised $96 million at a $1 billion valuation, work with 10% of the Fortune 500, and they’ve built what is probably the most comprehensive AI visibility platform on the market. But Profound isn’t the right fit for everyone. The Growth plan … Read more
Hiring is the highest leverage thing I do as a founder. It’s also the thing I’m worst at doing consistently. I co-founded Omniscient, an organic growth agency, and we’ve grown to the point where recruiting top talent is the core bottleneck to our growth. Yes, we’re building workflows, internal products, and leveraging AI. However, premium … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed … Read more