The 11 Best A/B Testing Tools in 2020
Besides being really fun, A/B testing is a way everyone involved with business – whether you’re a product manager, marketer,...
Besides being really fun, A/B testing is a way everyone involved with business – whether you’re a product manager, marketer,...
More data isn’t necessarily better, and in fact, sometimes more data leads to much worse decision making. We’re all trying...
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to...
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and...
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all...
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
A/B testing is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s...
How do you model and predict growth (and growth opportunities)? There’s all this talk about “growth models” and “growth modeling”...