Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

The 11 Best Online Marketing Courses in 2020

If you’re not moving forward, you’re falling behind. Like it or not, that’s the way it goes in digital marketing...

The 11 Best Mailchimp Alternatives & Mailchimp Competitors (2020)

Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just...

What’s the Ideal A/B Testing Strategy?

A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact...

The 7 Pillars of Data-Driven Company Culture

“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations....

Finding Time to Write When You’re Crazy Busy

After I sent my “how to write well” article to my email list a few weeks ago, I got several...

Data Literacy: 10 Lesser Known But Super Important Concepts To Know

You and your team could be getting much more out of your data. The purpose of data, after all, is...

The Problem with Marketing Advice (+ 43 Lessons Learned)

As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice...

The 13 Best Email Newsletter Software Tools in 2020

The money’s in the list they say. Content marketers are quick to ideate topics, even promote their content. We often...

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing...

What is Conversion Rate Optimization? (+ Common Myths and Misunderstandings)

You’ve landed on this article for one of two reasons. The first (most probable) reason is that you heard the...

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