Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

2020 Recap (and 2021 Goals)

New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...

My 7 Favorite Books I read in 2020

Reading has always been a large part of my life, but this year in particular, I read a ton —...

8 Leadpages Alternatives (For Lead Gen Landing Pages)

To acquire leads online, you need high-converting landing pages. Research shows that the more landing pages a company has, the more...

The 10 Best Online Form Builders in 2021 And Beyond

What’s the best form builder for your business in 2021? From focused founders to meticulous marketers, everyone needs a form...

The 11 Best Online Marketing Courses in 2020

If you’re not moving forward, you’re falling behind. Like it or not, that’s the way it goes in digital marketing...

The 11 Best Mailchimp Alternatives & Mailchimp Competitors (2020)

Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just...

What’s the Ideal A/B Testing Strategy?

A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact...

The 7 Pillars of Data-Driven Company Culture

“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations....

Finding Time to Write When You’re Crazy Busy

After I sent my “how to write well” article to my email list a few weeks ago, I got several...

Data Literacy: 10 Lesser Known But Super Important Concepts To Know

You and your team could be getting much more out of your data. The purpose of data, after all, is...

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