Althea Storm 
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more
Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain. Poor grammar can … Read more
Webinars are one of the most common and most effective methods of marketing. 75% of marketers consider webinars as a great source of high-quality leads. Webinars can serve a lot of purposes: capture email leads, promote a business, extend company reach, reach targeted accounts, attract new leads, market products—y’know, all that stuff outlined in a … Read more
Email marketing is officially one of the best ways businesses can increase their website traffic and revenue. According to a report by Statista.com, approximately 300 billion emails were sent and received every day worldwide in 2020 alone. The latest stats also show that 87 percent of marketers use email marketing to distribute their business content. … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more
The money is in the list. Those who can build effective email marketing programs outperform those who don’t. Especially if you’re doing content marketing. It’s most often through collecting emails and building nurturing campaigns that you actually monetize and create ROI from your content, whether you’re in B2B or B2C. It has been estimated that … Read more
No matter the scale of your company or your industry, if you’re doing digital marketing, SEO and content marketing are almost certainly part of the equation. How can you make sure you’re hitting the right keywords and improving over time? Keyword trackers, that’s how. To know if your SEO strategy is ironclad, you have to … Read more
