Alex Birkett 
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed … Read more
Digital PR is cool again. Don’t just take my word for it; take the abundance of research showing that to make your brand appear in AI engines, it requires much more than creating content on your own website (though that helps, too). It means you have to be mentioned variable across the web – in … Read more
Answer engine optimization (AEO) is the new frontier of organic growth. While SEO as a channel is still massively valuable, and SEO tactics play into AEO success, it requires a mindset shift and a broader set of tools than most SEO agencies are equipped with. There are and will be many people claiming to be … Read more
Search is changing. Yeah, yeah, we all know that AI is shaking things up. I mean, life changes all the time, right? “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” SEO ain’t dead yet, but GEO (generative engine optimization) is all the … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
It’s easier than ever to start a SaaS business, but harder than ever to grow one. This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents. Many SaaS verticals have become crowded or even commoditized. Thus, … Read more
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific … Read more
AI SEO is all the rage. Whatever you want to call it – GEO, AEO, AI Search, or just good old SEO (Search Everywhere Optimization). What’s apparent is we are now optimizing for an entirely new interface and user experience. As such, there are a slew of AI SEO tools to monitor brand visibility in … Read more