I’ve spent the last several months learning Spanish, and I’ve actually made tangible progress (level B1 → B2 in a few months, moving towards C1 currently).
Alex Birkett
What I learned about content marketing at CXL
I always wish that more people would document their learnings as they go through a process. We often get post-hoc analyses that are cleaner in retrospect and spoken about from a 10,000 foot view.
A big part of my job at CXL was to do content marketing – create great shit, promote it, grow traffic, leads, etc.
Luckily, I did document a lot of what I learned while going through it.
This post covers a lot of what I’ve learned about content marketing and doing it well (in the context of CXL’s business, at least. May or may not apply to yours).
3 Things I’ve Done in R in 2017 So Far
As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal to become more technical, and I’ve certainly gravitated towards the data arts in that regard.
I’ve explored front-end languages like JQuery, and while that added a lot of value in very predictable ways, R has made more sense to me so far.
I feel more comfortable learning it.
Even better, I continue to come up with awesome ways to use it (the limiting factor in most of my ideas is, of course, my skill level).
2017 Goals
I’m not usually a big New Year’s resolution guy. I never follow them. Usually, I forget about the resolutions a few months in. It’s hard to sustain that level of focus on what is usually quite a vague overreaching goal.
Three Instant Ways (<2 min) to Make Facebook a Productive Place
Facebook is ridiculously engaging. That’s why they run all those tests – to hook you.
But you have work to do. Or at least I do. So I don’t want to spend all my time on Facebook. And if I am spending time on Facebook, I want it to be valuable.
So I did three things that made sure every second I spent on Facebook would be a net positive effect on my life.
Conversion Optimization Books: 30+ Recommendations For Data-Driven Marketers
There’s no shortage of books about CRO.
Not all of them are good, of course. Some are, some aren’t.
Personally, I think you should read one, maybe two books, specifically about conversion optimization. Other than that, you should go directly to the seat of knowledge.
Why (& How) You Should Read 50 Books a Year
Updated March 2018. I’ve never been much of a New Year’s Resolution type of guy. I hate the swarms of new people in my gym January through Mid-February. But, I did come up with a resolution of sorts a few years ago that totally revolutionized my life. Now I set this goal each January 1st: … Read more
Drink more beer, live a better life.
Note: I wrote this post a long time ago, but when I was migrating content from my old site, I wanted to revisit it. I added some weight, changed some words, and restructured the format, but the message is the same. What’s your favorite beer? I ask because you might even be naive enough to … Read more