Alex Birkett 
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2016 (2017, 2018, 2019, 2020) and find them fun and useful. 2021 Was a Good … Read more
This is going to be a strange post for those who follow me for growth or content advice. But fuck it. I’ve always wanted to get jacked. Health and fitness have always been top priorities for me. But at a very basic level, I’ve always wanted to achieve the vanity goal of looking shredded. Why? … Read more
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation. Let’s talk about the opposite: how to sabotage an A/B testing program. Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the Negative? I love looking at things through a via … Read more
I never thought I would use an AI Copywriting tool. I felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence software. However, I’ve changed my mind. The AI copywriting tools that are now available are awesome for writing product descriptions, ad copy, social media … Read more
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed every year more than the last. But 29 was particularly unique and enlightening. For one, it was spent entirely within the confines of a pandemic. This led to a deepening of my closest relationships and … Read more
I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the value of experimentation doesn’t rest upon the single hyperbolic A/B test win. The value is in building an experimentation program and culture that scales and helps cap risk, enable innovation and creative adaptation, and generate … Read more
Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect data (nor analyze it) from your web pages. Now, we have an absolute gluttony of web analytics software available to us, ranging from the free and open source to the enterprise and highly advanced. I’ve … Read more
I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career. I gave an answer off the top of my head, which I think was okay. But I’ve also got a little sister who just graduated, so after I did the podcast, I ended up thinking … Read more
Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website Optimization Tools? Website optimization tools help you optimize the performance of your website. How does this differ from conversion rate optimization tools or a/b testing tools? Well, in my opinion, website optimization tools are more … Read more