The 17 Best Email Newsletter Software Tools in 2023

“The money’s in the list.” Whether you want to share recipes with friends, marketing tips with colleagues, or build a burgeoning content business, you need an email newsletter. Course, you gotta have some tools to build your list – a good lead capture form (pop up or just a regular old static web form). And then … Read more

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more

What is Conversion Rate Optimization?

You’ve landed on this article for one of two reasons. The first (most probable) reason is that you heard the term “conversion rate optimization” somewhere and want to know what exactly it means and maybe even want to find out how you can get involved in conversion rate optimization (CRO). The second reason is that … Read more

The 21 Best CRO Tools in 2025

What we call conversion rate optimization is actually an expansive suite of distinct functions that blend together to form this art-and-science craft of CRO. CRO includes components of digital analytics, experimentation (A/B testing), user psychology, project management, copywriting, design, and UX research. Nowadays, I look at it as “website product management.” We’ve all got our … Read more

The Barbell Strategy for Risk-Averse Content Marketing

“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen to a marketer embarking on setting up a content program is also the most common. It goes like this: The Death Spiral of Nearly All Content Programs You see some success stories, perhaps from competitors … Read more

The 33 Best Content Marketing Tools in 2025

Alright, here we go, another list of content marketing technology! (Silence from the audience) Well, this one will be different. (Drumroll) The 33 Best Content Marketing Tools in 2025 Google Docs Evernote WordPress ButterCMS Webflow Ahrefs Clearscope SEMRush Serpapi.com Screaming Frog Yoast Grammarly Mailshake Buzzsumo Sprout Social Mailchimp Vidyard Loom Zoom Trello Notion Airtable Google … Read more

The 13 Best Landing Page Builders in 2025

As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are … Read more

The 10 Best A/B Testing Books for Practitioners of All Levels

A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst. It’s also a great framework for managers, as Elliot Shmukler has noted. Once you learn about A/B testing, you look at decision making, probability, innovation, and risk differently. It’s an attitude shift as much as … Read more