The 11 Best Mailchimp Alternatives

Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more

What’s the Ideal A/B Testing Strategy?

A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact of new features (and avoid the risk of negatively impacting growth metrics) or a marketer hoping to optimize a landing page or newsletter subject line, experimentation is the tried-and-true gold standard. It’s not only incredibly … Read more

The 7 Pillars of Data-Driven Company Culture

“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations. But like “freedom,” “morality,” and “consciousness,” this elusive phrase seems to evade universal understanding. That’s to say: what the hell does a “data-driven company culture” even mean? What is a “Data-Driven Company Culture,” Anyway? A … Read more

The Problem with Marketing Advice (+ 43 Lessons Learned)

As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more

The 17 Best Email Newsletter Software Tools in 2023

“The money’s in the list.” Whether you want to share recipes with friends, marketing tips with colleagues, or build a burgeoning content business, you need an email newsletter. Course, you gotta have some tools to build your list – a good lead capture form (pop up or just a regular old static web form). And then … Read more

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more

The 23 Best CRO Tools in 2024

What we call conversion rate optimization is actually an expansive suite of distinct functions that blend together to form this art-and-science craft of CRO. CRO includes components of digital analytics, experimentation (A/B testing), user psychology, project management, copywriting, design, and UX research. Nowadays, I look at it as “website product management.” We’ve all got our … Read more