SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed … Read more
Answer engine optimization (AEO) is the new frontier of organic growth. While SEO as a channel is still massively valuable, and SEO tactics play into AEO success, it requires a mindset shift and a broader set of tools than most SEO agencies are equipped with. There are and will be many people claiming to be … Read more
Most people can write one good blog post. But one good blog post doesn’t drive results. A thousand good blog posts drive results. This constant demand for fresh, engaging content to captivate both the audience and search engines is a real pain point for many marketers and content creators. However, there are ways to streamline … Read more
It’s easier than ever to start a SaaS business, but harder than ever to grow one. This is true now. And if I had to bet on it, distribution will be increasingly advantageous as SaaS gets easier to build with new technology, AI, and agents. Many SaaS verticals have become crowded or even commoditized. Thus, … Read more
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased, he indeed runs a B2B SEO agency) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll help you marry the right SEO agency to your specific … Read more
AI SEO is all the rage. Whatever you want to call it – GEO, AEO, AI Search, or just good old SEO (Search Everywhere Optimization). What’s apparent is we are now optimizing for an entirely new interface and user experience. As such, there are a slew of AI SEO tools to monitor brand visibility in … Read more
Writing newsletter subject lines is a lot of work. You want to capture your subscribers’ attention, entice them to open your email, and deliver on your promise. But how do you do that in a few words? And how do you stand out from the hundreds of other emails in their inbox? In this article, … Read more
Your personal bio could be the deciding factor in whether someone hires you, follows you, or buys from you. However, writing one isn’t the easiest task in the world. It’s especially true if you’re one of those people who gets stage fright just thinking about having to talk about yourself. So, how do you muster … Read more
In the second decade of the 21st century, where all your competitors are doing whatever they can to capture the market, building an online presence is more than getting a company website and leaving it there. I know, I know, postmodernism and its woes! But it’s not all that bad. You can use your online … Read more
Writing a LinkedIn headline isn’t rocket science. But this subtle display of our experience and expertise goes a long way in helping you stand out for opportunities. Whether you’re searching for a new job, hoping to get speaking or gig opportunities, or using LinkedIn to sell and promote your product, your LinkedIn headline is the … Read more