The best website copywriting is a mix of art and science. It’s an art because it’s creative, but only some writers can be good copywriters. You need to use words in ways that make people want to read your content and stay on your site. You need to understand the art of persuasion and how … Read more
So you wanna master the art of attracting attention, enticing people to read your copy, and make ’em pay for whatever it is you’re flogging? Great! Headlines are ultimately what will make or break your sales success. Headlines are like first dates: they have to be interesting enough to grab your attention and make you … Read more
Podcast interviews are fun. You get to learn a lot from smart people and also create content to put out into the world. If you’re paid to do podcast interviews, you’re extremely lucky. But even if it’s a hobby, there’s so much value you can get from it. Whether you’re doing a podcast to build … Read more
Let’s skip the intro and get into identifying your target audience. This is a long piece, so here’s a table of contents so you can navigate to the answer you’re looking for: What is a target audience? Target audience vs. buyer persona Why is identifying the target audience useful 1. It will help you design … Read more
720,000 hours of video are uploaded every day to YouTube. Yet the vast majority of videos receive very few views: Image Source While making content is getting easier every day, breaking through the noise and competition is getting more difficult. And here is where YouTube SEO can become your secret weapon to building your channel and audience. Table … Read more
I hate to break it to you, but there’s no such thing as “the best content marketing agency.” But there is the best one for you. Whether you’re a startup, scale up or enterprise; whether you’re in ecommerce, lead generation, or B2B SaaS – there’s an agency out there for you, and hopefully this list … Read more
I’ve riffed on the best SEO tools – from SERP Trackers to reporting software. But what about tools that can actually help you write and therefore rank? Afterall, it’s easy enough to do some basic keyword research. Even easier to track your rankings once they’re published. But the hard part is in the middle – … Read more
To hit the ball out of the park, you not only need to know how to play baseball but also a few insider tips. After all, there’s a lot more to playing baseball than putting on a uniform, finding a bat, and swinging at the right time. When you think of email marketing, you probably … Read more
All of us at [company name] want to take a moment to express our gratitude to you as a loyal customer. As a token of this appreciation, we’d like to offer you something completely free and of great value… If you receive an email like this, there are good chances that the brand is targeting … Read more
This will be my ultimate guide to landing pages. I’ll cover what exactly a landing page is, how to build one, landing page best practices, and landing page builders you can use. Here’s what this article is not going to be: A promotional tutorial to a landing page tool I built A rehashed SEO article … Read more