You know that one thing that you can’t live with can’t live without? That’s an email blast for you! Click here! Click here! Click here! Now, don’t you feel like a schoolteacher trying to get your kids to pay attention? That’s what your customers feel like during an email blast. And unlike your school teacher, … Read more
Hit the top of the search results page? Awesome. But having your site hit the front page of only half the battle. It is critically important to get users’ clicks. If searchers see the website in search results but are not engaged to visit it, the click-through rates will be low. Source: Google Search Console … Read more
Whether you’re starting a new website or redesigning your current one, there’s a good chance you’ll be using a CMS. The question is, though…what CMS solution should you choose? CMS solutions can save time and money (free up valuable developer time) in the long run, but getting started with them can be challenging. If you … Read more
Redirects are an important part of technical SEO. When done properly, they can optimize your site and improve your rankings. This article will cover some of the unaddressed questions on the topic of redirects. The aim is to explain things as simply as possible to make redirects accessible to all SEOs, from beginners to experts. … Read more
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I never thought I would use an AI Copywriting tool. I felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence software. However, I’ve changed my mind. The AI copywriting tools that are now available are awesome for writing product descriptions, ad copy, social media … Read more
Trying to start a podcast? You and everyone else. Lots of podcast hosting platforms out there now – many easy, cheap, and good. Even a dummy like me can use them (I run a little podcast, too). What is Podcast Hosting Software? A podcast is a free on-demand digital audio or video file download that … Read more
A good SEO reporting tool is a necessary investment for any team investing in organic search. Frankly, it’s table stakes. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time. Apart from helping … Read more
Both Ahrefs and Semrush are two of the best SEO tools on the market. I’ll break down the differences between these two popular SEO tools for you and show you exactly how they stack against each other. Let’s get started: Ahrefs vs. SEMrush: Overview. Ahrefs: Ahrefs provides an effective way to get a large number … Read more
Writing content of any kind takes a lot of effort and energy. If you’re a digital marketer, content writer or SEO copywriter, writing is a major part (or maybe even the only part) of your work, and grammatical errors or spelling mistakes can throw all your hard work right down the drain. Poor grammar can … Read more