Marketing

Note: the following is a guest post from John Desyllas at Moosend.  People have been telling stories since ancient times and I bet all of us have at some point sat and listened to a good story. Stories have the power to create a connection among people through empathy. In fact, studies have shown that … Read more

Choosing the right form builder can be confusing with so many options (free and paid) on the market. To save you time, I’ve created a list of the best online form building software. Whether you’re looking to improve your landing pages, revamp registration forms, crank up conversion rates, or collect customer feedback, you’ll find a … Read more

Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more

After I sent my “how to write well” article to my email list a few weeks ago, I got several questions about my writing routine. I’m going to be honest, it’s not the most structured or meticulous. But I do write a lot, so here it is… What to Do When You’re Too Busy for … Read more

As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more

“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen to a marketer embarking on setting up a content program is also the most common. It goes like this: The Death Spiral of Nearly All Content Programs You see some success stories, perhaps from competitors … Read more

Alright, here we go, another list of content marketing technology! (Silence from the audience) Well, this one will be different. (Drumroll) The 33 Best Content Marketing Tools Google Docs Evernote WordPress ButterCMS Webflow Ahrefs Clearscope SEMRush Serpapi.com Screaming Frog Yoast Grammarly Mailshake Buzzsumo Sprout Social Mailchimp Vidyard Loom Zoom Trello Notion Airtable Google Drive Google … Read more

(Skip to this section if you want to ignore additional exposition, rants, and context, and just learn what the Editorial Cabinet tactic is and how to use it. You should know, however, that people who always seek the summary or TLDR version tend not to be as interesting in conversation. Caveat Emptor.). You know that … Read more