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Alex Birkett
Experimentation Leader & Content Agency Founder
Blog
My Best Articles
Write a Guest Post
Subscribe
About
Principles
Writing
Speaking
Work
Marketing
Home
Marketing
Page 8
How to Write Well
The Barbell Strategy for Risk-Averse Content Marketing
The 35 Best Content Marketing Tools in 2020
The “Editorial Cabinet” Tactic, or the Easiest Content Marketing Value-Add Ever
The 13 Best Landing Page Builders in 2023
Product-Led Content: The Easiest Way to Make Content a Performance Channel
The Economics of Content Creation (or Why Most Roundup Posts Are Awful)
Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine
A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)
Growth Models
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