The 11 Best Mailchimp Alternatives

Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more

The Problem with Marketing Advice (+ 43 Lessons Learned)

As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice to speed up others’ progress. Writing down some career advice for a new employee, I realized something obvious: Any advice I give says much more about me than it does about the receiver of the … Read more

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing startups Data analysis/data science Writing I believe entrepreneurship is a human trait, but I made sure to join the earliest stage startup possible after college to learn the ropes. Data analysis isn’t intuitive, especially probability … Read more

The Barbell Strategy for Risk-Averse Content Marketing

“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen to a marketer embarking on setting up a content program is also the most common. It goes like this: The Death Spiral of Nearly All Content Programs You see some success stories, perhaps from competitors … Read more

The 35 Best Content Marketing Tools in 2024

Alright, here we go, another list of content marketing technology products! (Silence from the audience) Well, this one will be different. (Drumroll) The 35 Best Content Marketing Tools in 2024 Google Docs Evernote Airstory WordPress ButterCMS Webflow Ahrefs Clearscope SEMRush Screaming Frog Yoast Grammarly Mailshake Buzzsumo Sprout Social Mailchimp Vidyard Loom Zoom Trello Notion … Read more

The 13 Best Landing Page Builders in 2023

As an acquisition marketer, you speak in the language of CTAs, CPAs, and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. And fortunately, there is an … Read more

Product-Led Content: The Easiest Way to Make Content a Performance Channel

Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to be unmeasurable, emotional, and yet, still perceived as important (especially in larger companies and in consumer spaces). Despite this clearly being a false dichotomy (why can’t performance channels build the brand, too?), it’s also directionally … Read more