My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
I started my content agency as a side project while working full time on growth at HubSpot. Back then, it was simple enough to work on clients on nights and weekends. We were small and only used contractors, so we didn’t need to worry too much about growth, hiring, finances, etc. Now, we’re ~10 people … Read more
I started working on Omniscient Digital with my co-founder, David Ly Khim, in 2019. Both of us harbored dreams of entrepreneurship and had been doing a lot of individual consulting. We had wanted to build a SaaS product, but when we found there was demand for our content services, we jumped at the opportunity. For two … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2016 (2017, 2018, 2019, 2020) and find them fun and useful. 2021 Was a Good … Read more
This is going to be a strange post for those who follow me for growth or content advice. But fuck it. I’ve always wanted to get jacked. Health and fitness have always been top priorities for me. But at a very basic level, I’ve always wanted to achieve the vanity goal of looking shredded. Why? … Read more
The amount of free or affordable education online is insane. I’ve taken everything from dance classes to deeply technical A/B testing courses, and I’ve gotten so much value out of most courses I’ve taken. If you’re here, it’s because you want to learn content marketing. Fortunately, there’s no shortage of content marketing courses out there. … Read more
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed every year more than the last. But 29 was particularly unique and enlightening. For one, it was spent entirely within the confines of a pandemic. This led to a deepening of my closest relationships and … Read more
I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career. I gave an answer off the top of my head, which I think was okay. But I’ve also got a little sister who just graduated, so after I did the podcast, I ended up thinking … Read more
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more