I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion and Lamborghini. But clearly it’s possible to monetize a blog. In fact, I monetize my blog! I also run an agency that literally works to help companies drive revenue with blogging. Every company who runs … Read more
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the time, but to be honest, I don’t really know what it means. On its surface, it’s somewhat obvious: it’s the amount of people who know about your brand. But that simple, stupid Google search definition … Read more
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I did one last year, and in 2017 as well. 2018 Was a Good Year (Recap) 2018 was an … Read more
A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should … Read more
Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics. Anyway, you know it’s important or you wouldn’t have found your way here. The … Read more
The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like $50 billion a year, and we all listen to Tim Ferriss’ podcast, which in effect covers the morning routines and productivity hacks of those more successful than us. We all want to squeeze more out … Read more