How to Monetize a Blog (8 Steps + 18 Tactical Methods)

I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion and Lamborghini. But clearly it’s possible to monetize a blog. In fact, I monetize my blog! I also run an agency that literally works to help companies drive revenue with blogging. Every company who runs … Read more

Brand Awareness is Basically a Meaningless Metric. Here’s Why.

“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the time, but to be honest, I don’t really know what it means. On its surface, it’s somewhat obvious: it’s the amount of people who know about your brand. But that simple, stupid Google search definition … Read more

Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine

Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was … Read more

What is A/B Testing? An Advanced Guide + 29 Guidelines

A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should … Read more

How to Capture Email Leads (using Journalism’s 5 W’s technique)

Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you get a million dollars back for every dollar you invest in email marketing, yada yada yada all the cherry picked statistics. Anyway, you know it’s important or you wouldn’t have found your way here. The … Read more

Productivity Hacks

The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like $50 billion a year, and we all listen to Tim Ferriss’ podcast, which in effect covers the morning routines and productivity hacks of those more successful than us. We all want to squeeze more out … Read more