Jasper AI vs Copy AI: Full Review + Pricing [2022]

AI copywriting tools have come a long way.

I went from being skeptical to playing around with several of the tools, and now I’m a power user.

For most of the content I write now, I use AI writing software to help me at least outline the piece, if not generate net new copy for me.

After trying dozens of them, two of my favorites are still Jasper AI and Copy AI.

I’ve written extensively about both of these separately, but I thought it would be helpful to compare the two head-to-head on various dimensions.

So in this post, I’ll cover:

I’ll also give a high-level comparison table at the beginning so you can compare the two at a glance.

Jasper AI vs Copy AI: Overview

Jasper AI Copy AI
Templates 60+ 90+
Long form content editor Yes No
Technology OpenAI OpenAI
Image Generator Yes No
Pricing Starts at $29/mo Freemium available
Chrome Extension Yes No
Ease of Use Slight learning curve Super easy
Community 70k Facebook group 15k Facebook group
Support Great! Great!

To give you a brief rundown, both Jasper and Copy AI are built on top of OpenAI.

But the biggest difference between the two is that Jasper gives you much more flexibility than other AI content writing software.

They give you a word processor with a ton of AI commands and capabilities through their Boss Mode plan. The three main features of their Boss Mode editor are “focus mode,” “SEO mode,” and “power mode.”

  • Focus mode lets you write free form and use shorthand keyboard commands to write alongside Jasper.
  • SEO mode opens up an integration with Surfer SEO (if you have access to the platform), and the artificial intelligence incorporates keyword and readability inputs from the tool.
  • Power mode is perhaps the most fun, and it includes a command feature where you can give Jasper background information and then a command.

For example, you could say “write a blog post about the benefits of meditation” and then Jasper would go off and do it.

Copy AI is built on GPT-3 as well, which is the newest and most powerful artificial intelligence technology for content generation.

While Copy AI lacks the open format word processor, it still has long form capabilities in its “blog post first draft” template, which lets you generate a full ~1k word count blog post in just a few clicks.

Copy AI is, like other AI writing tools, organized around a series of templates that correspond to different specific use cases such as writing cold sales emails, email newsletter copy, generating Google Ads, or writing landing page copy (using formulas like AIDA).

Copy AI is generally easier to use, and Jasper AI is more powerful but harder to learn at first.

Jasper AI includes an AI image generation product called Jasper Art. Copy AI doesn’t include image generation.

That’s the high level overview. Now let’s dive into each tool’s composite parts.

Jasper AI vs Copy AI User Interface

Both Jasper and Copy AI are built on top of OpenAI technology, but their user interfaces differ quite a bit.

Jasper AI

When you log into Jasper, you have a clean and sparse dashboard.

This includes your recent documents, a refer code, and the four key tools on the left hand side: templates, documents, recipes, and art.

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When you want to start writing, you can click “new document,” which lets you either start with their blog post workflow or from scratch.

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Starting from scratch just drops you directly into their Google Docs-style editor in “focus mode,” but if you choose the blog post workflow it lets you give a brief description of your project first to set you up.

Here, you describe the blog post you want to write, choose (or generate) a title, choose (or generate) an introduction, and optionally pick a few keywords to include in the piece:

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From there, you’re basically in a Google Docs file (with the exception AI writing features).

If you wanted to start out with a recipe, you can choose from several featured community recipes, like cold email, blog post, and the idea factory.

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Clicking into a recipe, you get a video walkthrough + a description of how it works. If it sounds useful, you can click “run,” and you’ll get dropped into the text editor with the recipe already set up.

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We’ll cover the templates feature in more detail later, but this is generally a great starting point for beginners on the platform. It includes 60+ templates organized by categories such as ads, blog, ecommerce, email, and SEO.

Jasper also includes an art generator, though it’s not as good as Midjourney or Stable Diffusion in my opinion.

Copy AI

Now, the main Copy AI dashboard is a tiny bit more cluttered, but still quite simple and user friendly.

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You’ve got the key CTA of “create new project,” along with three presumably popular templates at the top of the screen.

Copy AI also lets you organize your work by folders, which it showcases on the dashboard, along with your most recent projects.

On the left hand side, it features projects and templates, as well as all of their templates organized by top level categories like “startup tools,” and “digital ad copy.”

Clicking into “create new project,” you’re dropped into the “product descriptions” template and have to change the template if you have a different use case. All of these are on the left side bar.

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Like I mentioned, Jasper and Copy AI are built on the same technology and are primarily differentiated on their UI emphasis. Jasper’s is on the free form text editor, and Copy AI’s focus is on templates.

For example, if I want to create a CTA, I can use the call to action template.

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Jasper AI vs Copy AI Features

This section will cover the features of Jasper and Copy AI, diving into their ease-of-use, the number of templates and recipes available, and the relative power and customizability of each tool.

Jasper AI

Jasper is built on top of GPT-3 by OpenAI (like many other AI copywriting tools, including Copy AI as well).

But it stands out to me as being one of, if not THE, most powerful of the AI copywriting solutions.

The downside of this is that it’s one of the hardest to learn and start out with.

AI copywriting can be incredibly powerful and effective when used correctly.

However, it can also be one of the more difficult skills to learn and start out with. Jasper is one of the most powerful AI copywriting solutions available, but it also requires a lot of effort to learn how to use it effectively.

Grade: A-

Copy AI

Copy AI, again, is based on templates. This serves as both a strength and a limitation, in that it’s easy to get started and serve your specific use case, but it’s hard to go beyond the bounds of their templates.

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I will give them credit: they have a TON of templates, pretty much for every use case. When done well, templates reduce cognitive load for users and generally facilitate better content outputs.

I’ll admit that I’m biased towards more technical and custom solutions, but templates generally speaking are a good thing. And Copy AI excels here.

They do lack in additional features, though, and not just the free form content editor. They don’t have any integrations or a Chrome extension, nor do they offer an API. They don’t have an image generator yet, and all copy has to be produced within the interface.

Still, the tool is phenomenal at laser focused solutions – probably one of the best on the market, and one of my personal favorites to use.

Grade: C+

Jasper AI vs Copy AI Templates

Both Jasper and Copy AI have a template library as well as recipes. This section compares the utility, breadth, and helpfulness of their templates.

Jasper AI

Jasper has 60+ templates for pretty much every use case, from writing social media posts to full blog posts and long form content.

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The templates are well organized and easy to find, and they provide a great starting point for anyone new to the platform.

Grade: B-

Copy AI

We’ve already covered templates at a high level for Copy AI. They’re the bread and butter of the platform, and they offer some 90+ of them.

Let’s look at some templates specifically, though. Notably, they have a first draft generator for long form content.

You start out with a simple blog title and keywords (plus tone if you’d like). Here I’ll write a piece on “kava vs kratom.”

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From here, Copy AI generates a really rough outline for you. This includes sections and the high level points each will cover. You can tweak all of this to your liking before moving onto the next step:

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Once you’re happy with the high level outline, you can generate “talking points” for each section. Essentially, these are bullet points that speak to more granular detail on each item:

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Again, you can tweak all of these bullet points to your standards, and once you’re happy you can generate the bulk of the content:

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Here again, you can tweak small sections, but you’re basically done. Just click “create blog post” and you’ll get some nice confetti:

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Copy AI has the best templates of any AI writing assistant in the industry right now. Where they lack custom function, they make up for it with powerful and intuitive workflows like the one above.

Grade: A

Jasper AI vs Copy AI Pricing

Of course pricing matters! This quick section will walk through the different pricing models of Jasper and Copy AI.

Jasper AI

Jasper’s pricing is fairly straightforward. You have a starter tier, Boss Mode, and a business tier (which is their custom enterprise package).

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On the starter tier, you only have access to the short form content features and templates. Boss Mode is where you unlock the command feature as well as the Google Docs style editor (this is the true value of Jasper in my opinion). Boss Mode is pretty much requisite if you want to write long form blog posts with it.

Monthly pricing for the starter tier begins at $29/mo for 20,000 words. For Boss Mode, it begins at $59/mo for 50,000 words (this is the minimum word count at this tier).

They also offer Jasper art as a standalone or as part of any other pricing package. This is an extra $20/mo for unlimited image generation.

Grade: B

Copy AI

Copy AI also has intuitive pricing with the benefit of a freemium version of the product.

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The freemium version is a little bit limited, giving you just a 7 day free trial of the pro plan (which contains all the features).

You do, however, get up to 2,000 words every month and unlimited projects (as well as access to all templates). If you’re just using this for the occasional social media posts or to beat writer’s block with some headline ideas, this is probably sufficient.

If not, you’ll have to upgrade to pro, which starts at $49/month ane gives you 40k words per month and 5 user seats included.

Really, both Copy AI and Jasper AI are in similar pricing realms (with a simpler and more accessible model from Copy AI).

Grade: B+

Jasper AI vs Copy AI Integrations

While both companies are fairly new and in an innovative space, integrations are a force multiplier for productivity.

Especially for content marketers, whose tech stack seems to keep expanding every year, it’s important for a new tool to play nicely with your existing stack.

Jasper AI

Jasper only has a few integrations, but they’re actually useful (and largely built into the product).

First, you have Surfer SEO, which is the core technology powering the SEO mode functionality.

Surfer is a content optimization tool that gives you suggestions to improve the chances your blog post will rank for a given keyword. Suggestions mainly include related keywords, but also word count, headings, paragraphs, and images.

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Next, you have Grammarly, which gives you tips and tricks on improving style and grammar as you’re drafting content.

Grammarly is a copywriting tool that pretty much everyone can get value from (your boy included – I’ve always got tons of silly errors in my drafts).

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Finally, while not really an “integration” per se, they just launched a Chrome extension. This means you can use Jasper as a true writing assistant anywhere on Chrome – including WordPress, Google Docs, Twitter, etc.

Grade: B-

Copy AI

Copy AI doesn’t have any integrations that I know of.

Grade: F

Jasper AI vs Copy AI Support & Community

If you’re planning on becoming a long term power user of either platform, customer support, education, and community will be the levers by which you level up.

Jasper AI

Jasper’s got one of the most passionate and thriving customer communities I’ve ever seen (and I worked at HubSpot for four years). They’ve literally had several customers get tattoos of their logo:

Ffwtd2awiaanafu

Anyway, because, there’s a ton of community led education including YouTube videos and blog posts (like this one you’re reading – hey I’m a Jasper fan boy too after all).

They also have their own support materials, including live 101 training (you even get 5k bonus words for attending), live Q&A sessions, an absolutely immaculate blog ;), and a ton of great help documentation.

Their biggest asset in this area, however, is the Facebook group. It’s got something like 70k members and is always growing. And the group is wildly engaging.

Grade: A

Copy AI

Copy AI has some amazing support materials as well, many of them emanating from the company itself.

My favorite resource here is their weekly demos, where you can join a group of fellow users (or prospective users) to learn during live training sessions.

They also have a Facebook group of passionate fans (about 15k members).

Their customer support is lightning fast and friendly as well.

Grade: A

Wrap Up

Look, at the end of the day, all of these AI writing software solutions are basically just a UI layer on top of OpenAI/GPT-3. But in my opinion, they still have very different utilities and customer experiences.

Jasper is better for long form content and customizability. It’s got AI art and a Chrome extension. It’s a more powerful platform.

Copy AI is better at short form content and template workflows. It’s easier to get started using, and if you have repeatable use cases, it may be more efficient.

But at the end of the day, it’s your choice to make. And luckily, you can kick the tires and try the platforms out for yourself.

Looking for more information? Read my comprehensive review on Jasper AI.

Alex Birkett
Alex Birkett is a product growth and experimentation expert as well as co-founder of Omniscient Digital, a premium content marketing agency. He enjoys skiing, making and experiencing music, reading and writing, and language learning. He lives in Austin, Texas with his dog, Biscuit.

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