8 Leadpages Alternatives (For Lead Gen Landing Pages)

To acquire leads online, you need high-converting landing pages.

Research shows that the more landing pages a company has, the more leads they generate. The reason why is pretty simple and self-explanatory: A higher number of live landing pages creates more opportunities to attract customers throughout different stages of the sales cycle and convert them into leads.

What isn’t so simple, however, is picking the right landing page builder to create bespoke conversion-oriented pages that bring leads into your funnel.

There’s a smorgasbord of landing page software to choose from, each with its own special features to consider – like A/B testing, customization capabilities, payment integrations, etc.

Leadpages is one of the most popular landing page builders thanks to its drag-and-drop page editor, easy-to-use interface, and integration options. But that doesn’t mean it’s the best for you.

If you’re searching for a Leadpages alternative with advanced A/B testing, better customization, or better pricing, check out the options in the list below.

The 8 Best Leadpages Alternatives For 2021

  1. Hubspot’s Landing Page Builder
  2. Instapage
  3. Getresponse
  4. Unbounce
  5. Clickfunnels
  6. Thrive Architect
  7. Instapage
  8. Optimizepress

1.  Hubspot’s Free Landing Page Builder

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Like most of their tools, HubSpot’s Landing Page Builder gives you a solid bang for your buck. It’s a great alternative to Leadpages for agencies and bustling in-house digital marketing teams.

The tool comes free with the HubSpot CRM, boasts a user-friendly drag-and-drop interface, strong customization, and of course, integration with essential 3rd party apps and all HubSpot marketing tools.

It’s designed to scale with your business/team and offers some surprisingly advanced features.

Key features:

  • Integrates with HubSpot’s CRM and marketing tools for better automation, lead management, nurturing, and analytics data
  • Offers a generous free plan that provides a drag-and-drop builder with a range of modules (including forms, video, text, and even meeting modules that allow leads to book calls directly into your calendar)
  • Provides advanced features like machine-learning powered tests for conversion rate optimization and revenue attribution reporting

Cost: Most of the basic features are free. Advanced features like A/B split testing, email marketing, custom reports, predictive lead scoring, and behavioral triggers are available in the Professional ($800/month) and Enterprise ($3200/month) plans.

(HubSpot also recently announced transparency pricing: you get to choose and store up to 1 million non-marketing contacts for free).

Best for: Fast-growing businesses or marketing teams who want tight integration between their landing page builder, CRM, and other critical marketing tools.

2. Instapage

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If you’re looking for a seamless and speedy landing page builder, Instapge is probably the best Leadpages alternative for you.

With 500+ tested and customizable templates, no traffic limits, and an array of landing page customization options, the premium tool is designed to help you build high-converting PPC optimized landing pages without comprising on quality.

Key features:

  • Provides heatmaps for detailed conversion rate optimization and visitor behavior analytics
  • Offers AdMap: an advanced feature that reports the relevance between your ads and landing pages
  • Allows on-page collaboration with the ability to @mention colleagues about specific landing page elements

Cost: $149/month for the “basic” business plan. For pricing information on plans that include advanced features like ad-to-page personalization, conversion attribution reporting, and AMP pages and experiences, you’ll have to request a quote.

Best for: Agencies who build PPC landing pages and large companies focused on lowering cost-per-click across the board.

3. Getresponse

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Like other landing page builders on this list, GetResponse provides a slick drag-and-drop editor and allows you to integrate with other lead generation and marketing tools.

What sets the app apart from other landing page builders, however, is the fact that the app acts as an all-in-one suite for everything you’d need to create and manage high-performance ecommerce marketing campaigns and sales funnels.

It offers a mobile-first editor, integrations with Shutterstock, Gyphy,  and other apps.

Key features:

  • Offers prebuilt marketing and conversion funnels
  • Allows you to manage products that can be automatically imported from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop
  • Lets you buy, manage, optimize, and measure Facebook and Instagram ads without leaving theGetResponse app

Cost: The bigger your list, the more you pay with GetResponse. Access to the basic plan – which permits a list size of 1,000 leads and includes one sales funnel, Facebook Ads management, and unlimited templates – for example, costs $45/month.

Best for: Small to midsized B2C ecommerce businesses looking for a landing page builder that scales with them.

4. Unbounce

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Helping over 15,000 brands create bespoke and “beautiful” landing pages, Unbounce is another popular Leadpages alternative.

With an expansive list of tools and features that give you more control, it wouldn’t be a far stretch to crown it the king of landing page customization. Unfortunately, this overarching benefit does come at a cost:

With so many advanced features and a system focused on customization, the tool has a relatively steep learning curve, and when compared to other drag-and-drop landing builders,  is reportedly harder to navigate.

Key features:

  • Offers customizable templates with optional JavaScript and CSS editing for bespoke landing page elements
  • All templates are compatible with WordPress

Cost: $80 per month for the basic “launch” plan. The price will increase based on the conversions you receive, the number of visitors that land, and the number of domains you connect to.

Best for: Agencies and experienced teams who specialize in conversion rate optimization.

5. ClickFunnels

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ClickFunnels is a full-stack funnel building tool that’s focused on landing pages and marketing automation. According to Forbes, it’s been “silently revolutionizing the online marketing industry.”

If you have multiple landing-page-based strategies and workflows but don’t have the support of a large team, it’s a great Leadpages alternative.

Key features:

  • In-built A/B testing capabilities to help you optimize conversions
  • Builds out your entire funnel and automates parts of your marketing for you
  • Offers plenty of integrations that allow you to capture leads and accept payments

Cost: $97/month for the basic plan. This comes with 20 funnels, chat support, the ability to connect to three domains, and 3 payment gateways.

Best for: Solopreneurs with growing businesses who want to quickly launch lead generation campaigns. Also ideal for businesses that offer complicated products/services to different audiences.

6. Thrive Architect

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Thrive Architect (made by the same creators of the Thrive Theme builder) is a budget-friendly alternative to Leadpages for WordPress websites.

While it lacks the bells and whistles of more premium Leadpages alternatives (like A/B testing or in-depth customization), the drag-and-drop builder “built by DIY entrepreneurs” covers the basics: You can quickly create eye-catching WordPress landing pages for a fraction of the price you’d pay for other landing page software.

Key features:

  • Includes a considerable range of customizable buttons, testimonials, countdown timers and lead generation forms that integrate with other email marketing tools
  • Offers 269 well-designed landing page templates
  • Integrates with eight other Thrive WordPress plugins that include a form builder, A/B tester, theme builder, comment plugin and more

Cost: A one-time $67 licensing payment with limited customer support. If you purchase a Thrive Architect membership for $19, you unlock unlimited support and get access to all of their other plugins.

Best for: Simple WordPress-hosted sites in need of a well-rounded and cost-effective landing page builder.

7. Mailchimp

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Mailchimp is an email marketing veteran that now offers a comprehensive suite of marketing tools for small and midsized businesses.

Opting for their free landing page builder means you get instant integration with their easy to use email capture, automation, nurturing, and social media tools.

Key features:

  • Has a beginner-friendly drag-and-drop interface and well-designed templates
  • Enables automation features on your landing pages (although the automation editor can be hard to use)
  • You can sell items directly from your landing page thanks to Mailchimp’s integration with Square

Cost: The landing page tool is free. To collaborate with teammates, access more templates, and optimize your campaign, you’ll need to upgrade your Mailchimp subscription.

Best for: Beginner marketers and business owners who are on a budget.

8. Optimizepress

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OptimizePress prides itself on being the cost-effective all-in-one platform you need to generate more leads and sales on WordPress.

Built specifically for WordPress, the tool lets you build landing pages, sales funnels, and checkout flows inside your WordPress site without relying on additional software.

If your site is hosted on WordPress, Optmizepress is an unignorable Leadpages competitor when you consider all-around utility and cost-effectiveness.

Key features:

  • Allows you to create entire sales funnels and workflows for WordPress sites
  • Compatible with Stripe so you can accept payments
  • Features over 250 tested templates and does away with limitations on conversions and traffic

Cost: An annual fee of $99/year grants you access to a generous basic plan that offers email support, updates, 27 product integrations, and more. Business and enterprise/agency plans are also available.

Best for: “Non-techy” bloggers, marketers, creatives, and small business owners who rely on content marketing to generate leads, but don’t want to spend too much time or money building complex funnels and pages.

Choosing The Right Landing Page Builder Is Like Choosing Shoes

And that concludes this list of the best Leadpage alternatives! Before you take your research further, bear the following in mind:

Marketers tend to pick tools (such as landing page builders) in a similar way to how runners pick trainers.

Instead of simply ensuring that a given tool fits their short/long-term needs, they get tangled in the tiny details, experience analysis paralysis, and over-expect when they finally make a choice.

At the end of the day, a running shoe is, well…just a shoe. It’s how you use it that counts. Landing page builders are no different. Use them properly by:

  • Making sure they fit your short/long-term goals
  • Presenting the best choices to your team
  • Integrating them into your existing tech stack and workflows
  • Constantly running A/B split tests to increase conversions

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Hassan Uddeen
Hassan Uddeen is a B2B freelance writer and content strategist specializing in HR tech and B2B SaaS. He’s developed “apex content” for brands like QuickBooks, Leadfeeder, and Unbounce.

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