As of 2019, the marketing automation software industry was worth $3.3 billion and by 2024, it will be worth $6.4 billion. So as you look for the best marketing automation software to use in your business, you have lots of options to choose from and as time goes by, it won’t get any easier. Your … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more
Developing and maintaining top-notch copy is no easy feat. It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience. And even the best copywriters and editors can do with some help. That’s why I’m examining the … Read more
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more
How can you make sure you’re hitting the right keywords and improving over time? Keyword trackers, that’s how. To know if your SEO strategy is ironclad, you have to find out how your pages rank on SERPs. Keyword trackers help you do that. You can get valuable insights about your site’s SEO performance by knowing … Read more
Not sure which one to choose between Leadpages and Clickfunnels? I know, It’s a tough decision to make. Both are popular products; they share common features, offer similar solutions, and have a massive army of affiliates promoting them. So, it is kind of tricky to determine what is true and what is false regarding each … Read more
A comprehensive review and walkthrough of both Clickfunnels and Unbounce
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
This article is about finding flow and fulfillment in your work. But more importantly, it’s about avoiding despair, boredom, and frustration. This was written to solve my own problem. For a while, I wanted to tear my hair out and didn’t realize what was actually wrong. Ostensibly, my career was progressing, but I felt uninspired, … Read more