Creating landing pages that convert is a key part of marketing any business online. But actually, building the pages? That’s another story. Thankfully, there are some amazing landing page builders available which will enable you to create beautiful landing pages without the need to hire a developer. If you’re not already using landing pages for … Read more
I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion and Lamborghini. But clearly it’s possible to monetize a blog. In fact, I monetize my blog! I also run an agency that literally works to help companies drive revenue with blogging. Every company who runs … Read more
As of 2019, the marketing automation software industry was worth $3.3 billion and by 2024, it will be worth $6.4 billion. So as you look for the best marketing automation software to use in your business, you have lots of options to choose from and as time goes by, it won’t get any easier. Your … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more
Developing and maintaining top-notch copy is no easy feat. It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience. And even the best copywriters and editors can do with some help. That’s why I’m examining the … Read more
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more
How can you make sure you’re hitting the right keywords and improving over time? Keyword trackers, that’s how. To know if your SEO strategy is ironclad, you have to find out how your pages rank on SERPs. Keyword trackers help you do that. You can get valuable insights about your site’s SEO performance by knowing … Read more
Not sure which one to choose between Leadpages and Clickfunnels? I know, It’s a tough decision to make. Both are popular products; they share common features, offer similar solutions, and have a massive army of affiliates promoting them. So, it is kind of tricky to determine what is true and what is false regarding each … Read more
A comprehensive review and walkthrough of both Clickfunnels and Unbounce