Some Travel Tips for a Leisurely, Memorable, and Impactful Adventure
I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I...
I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I...
A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst....
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
A/B testing (i.e. running a controlled experiment, normally in a digital environment like a website or an application) is prevalent...
More data isn’t necessarily better, and in fact, sometimes more data leads to much worse decision making. We’re all trying...
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to...
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and...
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all...