Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

Conversion Optimization Books: 30+ Recommendations For Data-Driven Marketers

There’s no shortage of books about CRO. Not all of them are good, of course. Some are, some aren’t. Personally, I...

Why (& How) You Should Read 50 Books a Year

Updated March 2018. I’ve never been much of a New Year’s Resolution type of guy. I hate the swarms of...

Drink more beer, live a better life.

Note: I wrote this post a long time ago, but when I was migrating content from my old site, I...

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