Writing newsletter subject lines is a lot of work. You want to capture your subscribers’ attention, entice them to open your email, and deliver on your promise. But how do you do that in a few words? And how do you stand out from the hundreds of other emails in their inbox? In this article, … Read more
Whether for SEO, blogging, social media, video, or some other platform, content is the fuel that powers the marketing engine. Takes a lot of time, though, doesn’t it? Generative AI and copywriting tools have blown up the last few years, giving creators a ton of leverage to increase output. Editor’s note: I’m using some affiliate … Read more
Optimizely got me started on A/B testing. Back in 2014, I spun up a free account and ran some really bad experiments on my personal website. Then, I went on to run experiments at CXL, HubSpot, Workato, and several other large clients. I became an absolute nerd for experimentation strategy. In that time, I’ve used … Read more
Let’s compare two of my favorite generative AI tools: Jasper and Writer. Both are incredibly popular AI text generators with varying sets of features. However, the promise of both of these tools is amazing, but each of them falls short in the present on several dimensions. Each has their audience and intended use case. Which … Read more
Google Optimize trained a generation of marketers, product managers, and other business functions on A/B testing. Like Google Analytics, they offered a limited free tier with an intuitive user interface. And people ate it up. Now, Google Optimize (as well as Google Optimize 360) will no longer be available as of September 30, 2023. Sorry, … Read more
It seems like everyone has a podcast now, and in my opinion, this is only the tip of the iceberg. For hobbyists, media personalities, as well as B2B brands, podcasting is an intimate channel that can drive tons of loyalty and engagement. I’ve personally recorded hundreds of episodes of my podcast, The Long Game, and … Read more
Your personal bio could be the deciding factor in whether someone hires you, follows you, or buys from you. However, writing one isn’t the easiest task in the world. It’s especially true if you’re one of those people who gets stage fright just thinking about having to talk about yourself. So, how do you muster … Read more
You don’t need Google Trends to tell you that ChatGPT is the talk of the town. Fine, if you insist, here’s the Google Trends chart: Doesn’t do it justice, though – generative AI is transforming everything, especially marketing. I’ve written a lot about AI text generators, AI image generators, and AI marketing tools in general. … Read more
AI website builders have been around for a while. But recently, they’ve gotten shockingly better. Everywhere you look, artificial intelligence is transforming how we do marketing, including for website building. Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions … Read more
ChatGPT is pretty chill. We can all admit that, right? Growing fast, too: Image Source This AI text generator is being used to summarize long form content, create content briefs, answer search queries, generate ideas and much more. But it’s not without its constraints and downsides. For one, the service is often down. If you’re … Read more