Some Travel Tips for a Leisurely, Memorable, and Impactful Adventure
I travel a lot for both work and pleasure, and I’ve developed some idiosyncrasies and some wisdom as well. I...
The 10 Best A/B Testing Books for Practitioners of All Levels
A/B testing is an important skill for anyone to learn, whether you’re a marketer, product person, designer, or an analyst....
2019 Recap (and 2020 Goals)
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
The 11 Best A/B Testing Tools in 2020
Besides being really fun, A/B testing (aka split testing, but not excluding multivariate testing) is a way everyone involved with...
Mo Data Mo Problems? When More Information Makes You More Wrong
More data isn’t necessarily better, and in fact, sometimes more data leads to much worse decision making. We’re all trying...
Product-Led Content: The Easiest Way to Make Content a Performance Channel
Content marketing is often looked at as a “brand” channel. In opposition to a “performance” channel, brand channels tend to...
How to Learn R (for Marketers and Business Folks)
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and...
Brand Awareness is Basically a Meaningless Metric. Here’s Why.
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the...
The Economics of Content Creation (or Why Most Roundup Posts Are Awful)
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)