Hi there. I’m glad you’ve found my website.
I’m Alex. I write about experimentation, data and analytics, marketing technology, content marketing, startups, and general user acquisition.
While the topics are somewhat diverse, here’s what you can expect from my content:
- It will be honest and earnest. I can’t stand fluffy content with no purpose or utility. Everything you read will be a reflection of my honest thoughts, earnestly composed because I care about the topic. If it’s a guest post or written by a contributor, it will be edited through that lens but will reflect the honest thoughts of that author. Nothing homogenous or watered down here.
- It will be advanced and will speak to you intelligently. I don’t dumb things down, and I rarely write 101 level content. If you’re interested in basic fluff, you can find that on many other websites (or just find Neil Patels’ blog). I’ll do my best to write about things I’ve done and give you the full story.
- It will be fun to read. I don’t have a “style guide” or a “brand voice.” I’m writing to you as myself and will try to make it fun to read my content.
Since there’s a large variety of content here, I want to point you to my favorite articles I’ve written in various topic areas.
Experimentation and Data
- A/B Testing: 29 Guidelines
- What’s the Ideal A/B Testing Strategy
- When More Data Makes You More Wrong
- What is Conversion Rate Optimization?
- Data Literacy: 10 Lesser Known Data Concepts
- 7 Pillars of a Data-Driven Company Culture
Content Marketing
- Everything you need to know about content strategy
- Product Led Content: How to Make Content a Performance Channel
- The Barbell Content Marketing Strategy
- How to Write Well
Growth & User Acquisition
- Brand Awareness is a Meaningless Metric. Here’s Why
- How to Build a Growth Model
- How to Send Better Outreach Emails
- How to Capture Email Leads