Content Optimization: How to Make Content Better
They say the third lever of content marketing growth is content optimization. Content creation, content promotion, and content optimization.
Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy
We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to...
2018 Goals
New Year’s Resolutions™ are overrated, but time-based goals are nice. I find it’s valuable to put them in writing and...
Content Promotion: Every Single Tactic You Can Use to Boost Traffic
Content marketing works. It works better if you’re good at content promotion.
How to Learn Spanish (My Process)
I’ve spent the last several months learning Spanish, and I’ve actually made tangible progress (level B1 → B2 in a few...
What I learned about content marketing at CXL
I always wish that more people would document their learnings as they go through a process. We often get post-hoc...
3 Things I’ve Done in R in 2017 So Far
As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal...
2017 Goals
I’m not usually a big New Year’s resolution guy. I never follow them. Usually, I forget about the resolutions a...
Three Instant Ways (<2 min) to Make Facebook a Productive Place
Facebook is ridiculously engaging. That’s why they run all those tests – to hook you. But you have work to...