Last Updated on September 24, 2025 by Alex Birkett
Digital PR is cool again.
Don’t just take my word for it; take the abundance of research showing that to make your brand appear in AI engines, it requires much more than creating content on your own website (though that helps, too).
It means you have to be mentioned variable across the web – in prestige media, in listicles, on review sites, on Reddit and forums. All over the place.
Digital PR agencies can help with this, especially when it comes to architecting narratives and distributing or syndicating them to achieve broader reach and brand mentions.
This list showcases the best digital PR agencies across industries, budgets, and specific needs.
The 7 Best Digital PR Agencies in 2025
- Omniscient Digital
- Green Flag Digital
- Edelman
- Fractl
- Power Digital
- Go Fish Digital
- 5WPR
1. Omniscient Digital
Best for: Revenue-focused digital PR strategies for B2B brands
Notable clients: SAP, Asana, Adobe, Hotjar, ActiveCampaign, Loom
Services: SEO strategy, AEO / GEO, digital PR, content marketing, analytics, conversion rate optimization
Omniscient Digital takes a revenue-first approach to digital PR.
Instead of chasing vanity metrics or shallow mentions, the team focuses on securing coverage that drives authority, visibility, and most importantly, growth.
Their process combines data-driven storytelling with relationships across high-authority publications to earn placements that actually move the needle for B2B companies, particularly when it relates to increasing your brand visibility and perception in AI engines.
The team works in cross-functional growth pods, integrating organic growth strategy (SEO & GEO) with a high octane editorial team and distributing stories, experiences, and data-driven research through off-page digital PR campaigns. Everything is interwoven with expertise and mapped towards north start business outcomes, attributed through analytics, and optimized for pipeline and revenue growth.
Whether it’s landing thought leadership in top-tier outlets, getting brands cited in industry listicles, or fueling link acquisition for SEO, Omniscient Digital treats digital PR as a growth channel, not just a press hit machine.
They focus primarily on B2B brands and work extensively with enterprises and multi-product, multi-location platforms like TikTok Shop, Asana, Adobe, and SAP. They work also with ambitious scale-up brands like Jasper, Hotjar, Loom, Gable, and Convert.
2. Green Flag Digital
Best for: Mid-sized B2B / tech / SaaS brands that want PR tightly woven into SEO & content
Notable clients: MindBodyGreen, Reservations.com, moveBuddha, Contender Digital
Services: Digital PR, creative content, technical SEO, link building
Green Flag Digital positions itself at the crossroads of PR, content, and SEO.
Rather than treating media outreach as a separate silo, they build linkable assets and digital PR campaign ideas first. These interweave brand narratives with buzzworthy topics and industry dialogue. Then they pitch them to journalists, publishers, bloggers, and the broader web ecosystem to drive high value backlinks and brand mentions.
Their process is deeply data-driven and execution-focused: they conceive studies, infographics, geographic rankings, or proprietary surveys as the hook, and then layer in storytelling, outreach, and SEO optimization.
They’re a lean boutique (2–9 people) that leans on agility and experimentation.
Their sweet spot tends to be companies that:
- Already have some content or SEO maturity (so you can escalate into PR rather than starting from zero)
- Care about measurable ROI over vanity metrics
- Operate in competitive verticals where differentiation and high-authority signals matter
- Have budgets that allow $5,000–$20,000+ monthly for meaningful digital PR efforts (depending on scope)
They’ve claimed results like landing coverage on Newsweek using “dream job” campaigns for travel clients, and landing distribution through high-authority outlets via creative, data-driven hooks.
3. Edelman
Best for: Large enterprises, global brands, organizations needing end-to-end communications, reputation management, and cross-market reach
Notable clients: Microsoft, Samsung, Unilever, Johnson & Johnson, Pfizer (among others)
Services: Digital strategy, brand communications, media relations, content & storytelling, analytics & reputation management
Edelman is a global PR and communications powerhouse with deep capabilities in digital, reputation, crisis, corporate, and public affairs.
Their digital arm doesn’t just retread old PR plays online. They blend storytelling with data, audience insight, and performance metrics to craft narratives that scale across regions and channels.
Because Edelman is global, they’re especially strong when you need consistency across markets, crisis readiness, or reputation guardrails in regulated or complex spaces.
They also bring serious depth in measurement and intelligence via Edelman Data & Intelligence (DxI) — their in-house research arm.
4. Fractl
Best for: Consumer tech brands that want to fuse content, data, and outreach into PR that drives SEO lift
Notable clients: McAfee, Payless Power, NVISION, alcohol.org
Services: Digital PR & media outreach, content development & data journalism, technical SEO & organic growth strategy, analytics & campaign measurement
Fractl leans into the intersection of content, data, and PR. They ideate and create research-driven assets (surveys, data journalism, interactive tools) that are designed to be pitchable to journalists and publishers.
From there, they execute outreach, media placement, and backlink acquisition — always with SEO in mind.
Their differentiator: rigorous research, thoughtful storytelling, and a strong feedback loop with publishers to understand what they’ll actually cover
Fractl is also highly technical in their DNA, launching several AI agents and agentic products across SEO, GEO, social media, and content. They are an innovative team on the cutting edge of AI.
5. Power Digital
Best for: Midmarket and scale-ups across industries seeking ROI across marketing, comms, and performance marketing channels
Notable clients: Crocs, Gold Belly, Data.world, Ondo, ViX, Alliant University
Services: Public relations & media outreach, SEO & content marketing, paid media & performance marketing, data intelligence & strategy, influencer & affiliate marketing
Power Digital is a large digital marketing and performance marketing agency that sees public relations as one gear in a full-stack growth machine.
Their PR team works hand in glove with performance, creative, and data squads to build buzz that ties into revenue goals. They pitch for placements in major media sites like The New York Times, Forbes, and Vogue, and layer in influencer, affiliate, experiential, and thought leadership tactics.
Their edge: combining storytelling with analytics, integrating earned media into broader campaigns, and measuring success via both traditional PR KPIs and business performance metrics.
6. Go Fish Digital
Best for: Comprehensive digital marketing services that integrate digital PR into a cohesive framework
Notable clients: Marriott, GEICO, Chicco, The New York Times, Airbnb, Symantec
Services: SEO & generative engine optimization, digital PR & earned media, online reputation management, content marketing, paid media, social media
Go Fish Digital is an SEO-first digital marketing agency that blends technical muscle with creative outreach.
Their digital PR efforts sit alongside SEO, AI optimization, and reputation management, all tied into performance goals.
They generate pitchable assets, secure media coverage, and push for links—while ensuring every tactic syncs with traffic, conversions, and growth targets. With a data-first mindset and capabilities across paid, organic, and media, they’re built for clients who want PR that actually works as part of the growth stack.
7. 5WPR
Best for: Consumer and lifestyle brands that want a full-service PR partner with teeth across both digital and traditional channels
Notable clients: VIZIO, SodaStream, Nest Bedding, Decléor Paris, Retro Fitness, AllClad, SMEG, Perry Mackin
Services: Digital PR & link building, integrated marketing, influencer / celebrity collaborations, reputation & crisis management, SEO & online reputation (ORM)
5WPR is a New York–based, full-service PR and communications agency that weaves digital strategies into core PR from day one.
Their digital PR offering blends creative storytelling, media outreach, and SEO-minded tactics, all of which aim to boost visibility, authority, and measurable impact. They’ve doubled down recently on digital marketing services, meaning clients can get paid, earned, and owned media playbooks from under one roof.
How to Choose a Digital PR Agency
It’s not easy to pick any agency, let alone a digital PR agency (a space that is evolving and changing rapidly in the face of artificial intelligence and a transforming media ecosystem).
Picking the right digital PR agency comes down to fit more than flash, i.e. there’s no single “best digital PR firm.” Three dimensions matter most in my opinion:
Industry Experience
Look for agencies that understand your vertical, your audience, and your challenges.
B2B tech companies benefit from partners who know how to translate complex ideas into coverage (e.g., Omniscient Digital), while consumer brands often need splashy, viral-friendly campaigns.
In B2B, you’re typically not going to have as wide of an audience or as viral of a campaign, so it needs to be critically interwoven into your brand POV, product, and nascent industry narratives.
Consumer brands often benefit from legacy and prestige media relations and highly salient or salacious stories.
These are two very distinct skill sets, so make sure you choose the right one for your industry.
Depth & Breadth of Services
Decide whether you need a specialist or an integrated team.
Some agencies focus narrowly on digital PR and link acquisition, while others (like Power Digital or Edelman) offer end-to-end growth services where PR is just one gear in a larger machine.
If you need coordination across SEO, paid, and creative, integrated shops may save you time and hassle.
This will often depend on your own internal resources as well. Often, companies just need support with a single component of digital PR, such as crafting original research and data studies to distribute. Or building links and securing brand mentions.
However, it’s often the case that teams need an integrated organic growth marketing approach that intertwines SEO strategy (keywords, content planning, and on-site ownership) with content and digital PR to make sure messaging is accurate and echoes cohesively through the web, tying the work to outcomes (not just generic or vanity “placements”).
Cost & Scalability
Budgets and ambitions have to match.
Enterprise players with global reputations (like Edelman) bring scale, data, and reach, but also enterprise-level retainers.
Smaller boutiques (like Green Flag Digital or Fractl) often offer more agility and creative focus at a lower price point.
Make sure the agency’s model can grow with you rather than outpace your budget.
What is Digital PR?
Digital PR is the practice of earning high quality coverage, backlinks, and mentions across online publications, review sites, podcasts, forums, and social channels with the goal of boosting visibility, credibility, and search performance.
Basically, it’s saturating off-page and earned media sources with your brand, product, narrative, and message in order to drive awareness, interest, traffic, and ultimately, revenue.
Unlike traditional PR, which is often limited to brand awareness and press hits, digital PR is measurable. Iit directly feeds into SEO authority, referral traffic, and even conversions.
Now, digital PR is arguably more of a performance marketing channel than ever. That’s because of generative AI engines like ChatGPT and AI Mode.
As search evolves toward generative engines, the field is expanding beyond links.
Emerging practices like Generative Engine Optimization (GEO) focus on ensuring your brand is cited and contextually understood by AI systems. This includes strategies such as optimizing for brand mentions across the web, securing citations in high authority contexts, and managing online reputation so that AI engines surface the right narrative about your brand.
Agencies like Omniscient Digital are at the forefront here, treating digital PR not just as media coverage but as a way to shape how brands are discovered and trusted in AI-driven environments.
This is highly exciting because traffic from AI engines often converts at a much higher rate than other channels, and digital PR is a core lever for getting your brand included in the AI engines and thus the consideration set. This is the new frontier of organic growth and PR.
Conclusion
Digital PR isn’t just a nice-to-have anymore.
It’s become essential to how brands build authority, earn visibility, and future-proof themselves in the age of search and AI discovery.
The right agency can help you land coverage, scale trust, and align PR efforts with real business growth.
Whether you need an enterprise partner like Edelman, a growth-focused shop like Omniscient Digital, or a creative boutique like Fractl or Green Flag Digital, the key is matching your goals, industry, and budget to the agency best suited to amplify your story.