2020 Recap (and 2021 Goals)
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
My 7 Favorite Books I read in 2020
Reading has always been a large part of my life, but this year in particular, I read a ton —...
The 11 Best Online Marketing Courses in 2020
If you’re not moving forward, you’re falling behind. Like it or not, that’s the way it goes in digital marketing...
The 11 Best Mailchimp Alternatives & Mailchimp Competitors (2020)
Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just...
What’s the Ideal A/B Testing Strategy?
A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact...
The 7 Pillars of Data-Driven Company Culture
“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations....
Finding Time to Write When You’re Crazy Busy
After I sent my “how to write well” article to my email list a few weeks ago, I got several...
Data Literacy: 10 Lesser Known But Super Important Concepts To Know
You and your team could be getting much more out of your data. The purpose of data, after all, is...
The Problem with Marketing Advice (+ 43 Lessons Learned)
As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice...
The 13 Best Email Newsletter Software Tools in 2020
The money’s in the list they say. Content marketers are quick to ideate topics, even promote their content. We often...