How to create a landing page (a dead simple tutorial)
This will be my ultimate guide to landing pages. I’ll cover what exactly a landing page is, how to build...
2021 Recap (2022 Goals)
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...
Getting jacked during the pandemic (how and what I learned)
This is going to be a strange post for those who follow me for growth or content advice. But fuck...
How to Hire Freelance Writers (11 Ways to Work With The Best)
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also...
10 Ways to Wreck an Experimentation Program
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation....
The 12 Best AI Copywriting Tools in 2021
Most AI copywriting tools suck. But some don’t. I never thought I would use an AI Copywriting tool. For one,...
The 9 Best Content Marketing Courses in 2021 (Beginner to Advanced)
The amount of free or affordable education online is insane. I’ve taken everything from dance classes to deeply technical A/B...
19 Best Digital Marketing Tools: The Absolutely Objective List
I’ve tried out most of the big digital marketing software platforms. This list is going to cover my favorite ones,...
this i believe (30 lessons for 30 years)
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed...
The 5 Pillars You Need to Build an Experimentation Program
I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the...