Alex Birkett 
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
It’s easier than ever to start a SaaS business, but harder than ever to grow one. Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS. While you’ll likely want to build an in-house team at some point, SaaS marketing agencies can be a great augmentation, … Read more
Hiring a B2B SEO agency? With my absolutely unbiased (narrator: he is not unbiased) and expert guidance, I’ll introduce you to the best B2B SEO agencies around. Everyone has a different budget, organizational context, and goal, so I’ll do my best to help you marry the right SEO agency to your specific situation. The 10 … Read more
While AI isn’t automating the entire job of SEO away, smart marketers are augmenting their human resources with AI writing and optimization tools. SEO is a broad category that includes technical SEO, content creation and optimization, promotion, and more, so this list will include 11 of my favorite AI SEO tools across categories. The 11 … Read more
Generative AI has taken the world by storm. Most of us, if not proselytizing AI writing tools in clickbait Twitter threads, are at least using the tools to some extent. I, for instance, use AI blogging tools to help me plan, write, and optimize content for my site. The landscape is now quite rich with … Read more
No amount of tools will make you interesting. So to start, you podcast needs to be good. But nowadays, there are a ton of podcasting tools that can help your podcast sound better, look better, and get more distribution. Artificial intelligence (AI) has now made this possible. Further, generative AI tools have helped me leverage … Read more
Whether for SEO, blogging, social media, video, or some other platform, content is the fuel that powers the marketing engine. Takes a lot of time, though, doesn’t it? Generative AI and copywriting tools have blown up the last few years, giving creators a ton of leverage to increase output. Here’s a list of 12 AI … Read more
I have a love/hate relationship with Twitter (now, X). I clearly spend too much time consuming Twitter content. But then again, tweeting hot takes is good for business. So I take the Faustian bargain, selling my soul for engagement. I like to automate as much of my Twitter activity as possible so I can post … Read more
Optimizely got me started on A/B testing. Back in 2014, I spun up a free account and ran some really bad experiments on my personal website. Then, I went on to run experiments at CXL, HubSpot, Workato, and several other large clients. I became an absolute nerd for experimentation strategy. In that time, I’ve used … Read more
Let’s compare two of my favorite generative AI tools: Jasper and Writer. Both are incredibly popular AI text generators with varying sets of features. However, the promise of both of these tools is amazing, but each of them falls short in the present on several dimensions. Each has their audience and intended use case. Which … Read more