Posts by Alex Birkett

The 7 Pillars of Data-Driven Company Culture

“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations....

Finding Time to Write When You’re Crazy Busy

After I sent my “how to write well” article to my email list a few weeks ago, I got several...

Data Literacy: 10 Lesser Known But Super Important Concepts To Know

You and your team could be getting much more out of your data. The purpose of data, after all, is...

The Problem with Marketing Advice (+ 43 Lessons Learned)

As my company grows and we onboard new employees, I’m spending more time thinking about leadership, management, and giving advice...

The 13 Best Email Newsletter Software Tools in 2020

The money’s in the list they say. Content marketers are quick to ideate topics, even promote their content. We often...

How to Write Well

As early as college, I knew I wanted to get world class awesome at three things (professionally): Building and growing...

What is Conversion Rate Optimization? (+ Common Myths and Misunderstandings)

You’ve landed on this article for one of two reasons. The first (most probable) reason is that you heard the...

The 23 Best CRO Tools in 2020

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it...

The Barbell Strategy for Risk-Averse Content Marketing

“Marry an accountant, but have occasional flings with rock stars.” – Nassim Nicholas Taleb The worst thing that can happen...

The 35 Best Content Marketing Tools in 2020

Alright, here we go, another list of marketing technology products! (Silence from the audience) Well, this one will be different....

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