Posts by Alex Birkett

19 Best Digital Marketing Tools: The Absolutely Objective List

I’ve tried out most of the big digital marketing software platforms. This list is going to cover my favorite ones,...

this i believe (30 lessons for 30 years)

I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed...

The 5 Pillars You Need to Build an Experimentation Program

I believe in the power of experimentation. But most companies have stumbled tremendously in building powerful experimentation programs. See, the...

The 15 Best Website Analytics Tools in 2021 (Reviewed by Practitioner)

Website analytics as an industry has come a long way. Once upon a time, it wasn’t so easy to collect...

No-BS Advice for Starting Your Digital Marketing Career

I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career....

The 26 Best Website Optimization Tools in 2021

Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website...

The 18 Best SEO Software & Tools in 2021

The world of SEO software is crazy. As the founder of a content marketing agency, I’m spending a massive amount...

How to Monetize a Blog (8 Steps + 18 Tactical Methods)

I’ll admit it. “Make money blogging” sounds like a topic well suited for a YouTube ad featuring a rented mansion...

The 11 Best Landing Page Optimization Tools in 2021

Marketers build landing pages, and landing pages require optimization. They’re a great playground for optimization and experimentation. Whether designed for...

8 Things I Learned at HubSpot

Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I...

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