Last Updated on January 19, 2024 by Alex Birkett
It’s easier than ever to start a SaaS business, but harder than ever to grow one.
Many SaaS verticals have become crowded or even commoditized. Thus, it’s difficult to differentiate, grow, and scale your SaaS.
While you’ll likely want to build an in-house team at some point, SaaS marketing agencies can be a great augmentation, especially if you leverage them in the right way.
This list will cover the 13 best SaaS marketing agencies, covering several channels and disciplines from SEO and content marketing to PPC, SaaS onboarding, web development, and more.
The 13 Best SaaS Marketing Agencies in 2024
- Omniscient Digital
- DemandMaven
- Speero
- Bayleaf Digital
- Growfusely
- Statwax
- Single Grain
- Inturact
- GrowthSavvy
- Growth Plays
- Klient Boost
- Animalz
- Directive
1. Omniscient Digital
Services: SEO, content marketing, digital PR, analytics, conversion rate optimization
Notable clients: SAP, Loom, Adobe, Jasper, Order, HotJar
Omniscient Digital is, first off, a company that I co-founded. So take all of this with a grain of salt.
However, my co-founders and I have built something special after serving leadership roles in-house at SaaS juggernauts like HubSpot, Shopify, People.ai, and Workato.
We focus specifically on ambitious B2B SaaS brands, and our focus is exclusively on driving organic growth programs. We’ve worked with diverse clients from startups like Shipyard, Gable, and Data.World to scale-ups like Jasper, HotJar, and Wunderkind, and enterprises like Adobe, SAP, and Loom / Atlassian.
Services include content strategy, SEO strategy, content production, content optimization, link building and digital PR, analytics, conversion rate optimization, and video SEO – all geared towards driving organic growth.
Note that our case studies reflect growth and revenue metrics. For instance, Jasper saw an 810% growth in organic sessions and a 400X increase in product signups, as well as attributing over $4M in ARR directly to the blog.
What sets Omniscient Digital apart is their emphasis on creating revenue-driven content strategies that are not just about generating traffic, but also about driving business growth. This is done by building custom strategies indexing on brands’ unique strengths and opportunities, and then invoking a qualitative and quantitative research model to saturate core product categories in search, while also driving new demand.
This bespoke strategy, combined with the team’s expertise in SEO and content optimization, positions Omniscient as a strong partner for B2B software companies looking to leverage content as a key growth channel. Our content operations is also top notch, led by a Six Sigma green belt and capable of producing 100s of articles monthly at high quality specifications.
2. DemandMaven
Services: Growth audits, JTBD research, Customer research and discovery.
Notable clients: Motivo, UserList, Hull, TestPad
DemandMaven is a growth marketing consultancy specializing in SaaS and startups.
Their services include Jobs To Be Done (JTBD) customer research, customer discovery, growth audits, and growth engagements. They focus on helping businesses with go-to-market strategies, troubleshooting growth, finding growth opportunities, and custom growth strategies for both small and large teams.
What makes DemandMaven stand out is their detailed and research-driven approach, particularly in understanding customer needs and market dynamics. They offer unique services like JTBD Canvas, pricing and monetization strategy, onboarding and activation strategy, and website conversion audit, all tailored to the specific needs of SaaS companies.
Their work is characterized by a deep dive into customer insights, market analysis, and competitive positioning, aiming to deliver clear and actionable growth strategies for their clients
The team is led by Asia Orangio, a well-known and respected entrepreneur, speaker, and growth leader.
3. Speero
Services: Experimentation, Conversion Rate Optimization, Growth Strategy, Data & Analytics
Notable clients: Cisco, MongoDB, Gympass
Speero is an agency that specializes in conversion optimization through research, data, and experimentation.
They offer services in three main categories: Experimentation/Conversion Rate Optimization (CRO), Research & Strategy, and Data and Analytics.
Their full-service experimentation program includes initial audits, assessments, user research, and test execution. They also provide services like analytics audit, data warehousing, GA4 transition, and ROI benchmark analysis.
What sets Speero apart is their commitment to using data-driven approaches to help businesses make better decisions.
They emphasize the importance of strategic testing that aids decision-making and learning, avoiding superficial tests such as simple button color changes. Their approach is heavily grounded in research, aiming to uncover what truly matters to website users and customers, thereby identifying key optimization opportunities.
Additionally, Speero provides extensive training and support to help businesses embed the experimentation function within their organization, ensuring a sustainable impact on growth.
Speero springs from the CXL team, which has spearheaded and evangelists proper conversion optimization, growth, and experimentation education for the last decade.
4. Bayleaf Digital
Services: SEO, PPC, Retargeting, Social Media Marketing, Analytics, Marketing Automation (pretty much everything)
Notable clients: Intuit, Angi, Kabbage
Bay Leaf Digital is a SaaS marketing agency that focuses on helping organizations of various sizes grow their market share.
They specialize in crafting data-driven strategies, particularly for B2B SaaS companies, and offer a range of services, including content marketing, B2B SaaS analytics, PPC & retargeting, SEO strategy, marketing automation, social media marketing, and HubSpot management. Their approach is client-focused, building marketing plans from scratch to meet each client’s unique needs. Basically, they’re a full-service digital marketing agency for SaaS brands.
Notable clients of Bay Leaf Digital include Intuit, Angie’s List, and Kabbage, showcasing their experience with large brands. The agency has been recognized for driving impressive growth and results in inbound lead generation and for evolving marketing approaches to be more strategic and multi-faceted.
One of the key differentiators for Bay Leaf Digital is their emphasis on accountability, creativity, agility, and flexibility in their marketing efforts. They offer custom marketing solutions with a focus on understanding and improving the entire marketing funnel, which has led to reduced lead costs, improved conversion rates, and successful market entries, especially in the US.
5. Growfusely
Services: Content marketing, link building, SEO
Notable clients: WhatFix, JetOctopus, Omnisend
Growfusely is a SaaS content marketing agency that specializes in driving organic growth for SaaS companies.
They offer a range of services including content marketing, content writing, SEO, link building, digital PR, and creative services. Their approach is to craft link-worthy, actionable content that ranks well on search engines and resonates with the target audience.
The agency has a strong track record of working with over 40 SaaS brands, helping them grow their search engine and referral traffic through strategic content marketing.
For example, they have successfully increased organic traffic for JetOctopus by 140% and for Mind the Graph by 217% within 6 months, showcasing their ability to deliver substantial results in organic growth.
Growfusely’s team comprises passionate individuals dedicated to SaaS marketing, providing a comprehensive range of services from technical SEO to creative content creation. They focus on building long-term, trust-based relationships with clients and offer various working models, including monthly retainers, one-time detailed website audits, ongoing marketing consulting, and custom plans tailored to specific needs.
Their services are ideal for a SaaS startup looking to scale up their content production and editorial SEO presence.
6. Statwax
Services: SaaS marketing, PPC, SEO, etc.
Notable clients: X
Statwax, recently acquired by TrendyMinds, is a digital marketing agency that specializes in providing services for higher education and B2B/SaaS marketing.
Their primary offerings include paid advertising, search engine optimization (SEO), data analytics, and creative services. Each service is designed to deliver digital growth and improve performance metrics for their clients.
In paid advertising, Statwax focuses on acquiring the right prospects while optimizing ad spend. This involves expertise across various digital platforms, including paid search, social media, and programmatic advertising. They also integrate CRM and platform data to enhance performance and apply ABM strategies.
For SEO, Statwax goes beyond basic keyword rankings to offer strategies that have a real impact on revenue. Their approach includes content strategy, technical SEO, accessibility, website launch planning, algorithm update recovery, and optimization of page speed and user experience.
Their data analytics service aims to transform complex data into actionable insights for business growth. This includes data integration and warehousing, custom dashboarding, predictive acquisition modeling, analytics and tagging cleanup, customer journey mapping, and marketing automation.
Additionally, Statwax provides creative services to ensure that the brand messaging is visually appealing and effective. This includes ad creative, landing page management, UX design, creative A/B testing, persona development, and creative competitor analysis.
Statwax’s approach to digital marketing is data-driven and focused on delivering measurable results. They have a track record of success, as indicated by case studies showing significant improvements in lead and customer acquisition, enrollment rates, and organic traffic for their clients.
7. Single Grain
Services: Content marketing, ecommerce, CRO, paid advertising
Notable clients: Amazon, Uber, Lyft
Single Grain is a full-service digital marketing agency that offers a variety of services tailored to driving results and lowering Customer Acquisition Cost (CAC).
Their areas of expertise include SEO and content marketing, pay-per-click (PPC) advertising on platforms like Google and Facebook, conversion rate optimization (CRO), and SaaS marketing.
They are known for their data-driven approach and focus on creating conversion-driven digital marketing strategies.
Single Grain has worked with high-profile clients like Amazon, Uber, Lyft, Salesforce, and Airbnb, demonstrating their ability to deliver results across different industries.
Their approach to digital marketing involves continuous testing, tweaking, and optimizing to maximize every growth opportunity for their clients.
8. Inturact
Services: SaaS onboarding, user activation, retention
Notable clients: ?
Inturact is a B2B SaaS onboarding agency and software solutions provider that specializes in improving user onboarding for SaaS companies.
They focus on increasing user activation and retention through personalized onboarding solutions. Inturact offers services such as user onboarding review, onboarding build, and onboarding optimization.
Sort of a unique service compared to the rest on our list, but in my experience, a wildly important one. The best brands we’ve worked with – the most successful in organic marketing – are the ones who have ironed out their user onboarding flows. This makes EVERYTHING else more successful.
The team is dedicated to solving product onboarding issues, reducing risk, and providing a clear path to increase paid conversions and better retention.
9. GrowthSavvy
Services: Analytics, conversion rate optimization, paid advertising, growth advising
Notable clients: United Nations, GetUplift, European Institute of Innovation and Technology
Growth Savvy, run by the amazing Magda Baciu, specializes in custom analytics, conversion optimization, and advertising services for growth-focused businesses.
They offer a range of services including app and web analytics, advertising, conversion rate optimization, transition to Google Analytics 4 (GA4), and Facebook Ads.
Their approach is tailored to help businesses scale effectively by optimizing their online presence and marketing strategies.
Growth Savvy has a track record of helping over 100 businesses grow, achieving significant results such as decreasing acquisition costs and increasing conversion rates and revenue.
10. Growth Plays
Services: SEO, content strategy, CMS migrations
Notable clients: Lattice, Heap, Calendly
Growth Plays, run by the inimitable John-Henry Scherck, is a SaaS marketing powerhouse.
They’re an SEO strategy consultancy that builds organic growth programs aimed at driving pipeline, not just pageviews.
To do this, the team offers the following services: SEO & content strategy, competitive analysis, CMS and domain migrations, content revenue attribution and measurement, and monitoring and reporting.
The team has a stellar track record and reputation in the industry and tends to work with decently technical SaaS brands to produce high quality content that drives business results.
11. Klient Boost
Services: Paid advertising / PPC, SEO, conversion rate optimization, email marketing
Notable clients: Airbnb, HotJar, Upwork
KlientBoost is a performance marketing agency focusing on driving more pipeline, revenue, and profit without sacrificing quality.
Their expertise spans across multiple marketing channels, offering services like PPC (Pay-Per-Click), SEO (Search Engine Optimization), CRO (Conversion Rate Optimization), and email marketing.
They’ve been around for a while, and they started out focused on PPC. The founder, Johnathan Dane, has been an amazing speaker and teacher on paid advertising. I’ve learned a ton from him.
They emphasize using data-driven experimentation and marketing strategies tailored to each client’s specific goals. KlientBoost is highly respected and has hundreds of case studies on their website.
12. Animalz
Services: Content marketing, content creation
Notable clients: Airtable, Amplitude, Appcues
Animalz is a popular content marketing agency focused on delivering high-quality content marketing services to enterprise companies, startups, and VC firms.
They have worked with notable clients such as Airtable, Amazon, Amplitude, GoDaddy, Google, Intercom, and Wistia.
Animalz is well-known for their high quality thought leadership content, focused SEO content strategy, and alignment with brand integrity and tone of voice, as demonstrated in their successful partnerships, like with Frontify.
Their blog is also one of the best in the business, read by tons of expert content marketers. Recently, they’ve been exploring the evolving landscape of AI-generated content and guide businesses on creating content strategies for long-term success.
13. Directive
Services: SEO, paid media, design, marketing operations, video, growth strategy
Notable clients: Litmus, Chile Piper, ZoomInfo
Directive is a performance marketing agency specializing in services for technology brands, aiming to generate pipeline and revenue.
Their services include paid media, content marketing and SEO, integrated strategy, marketing operations, creative design, and video production.
While they don’t only serve SaaS brands, they’ve worked with some of the best known names in SaaS, like Chile Piper, ZoomInfo, and Adobe.
Directive’s approach is centered around customer generation, leveraging data-driven strategies to engage customers across various stages of their lifecycle.
Though you probably have what you need with the above list of top SaaS marketing agencies, stick around for a bit to explore what a SaaS marketing agency is, how to choose one, and more.
What is a SaaS marketing agency?
A SaaS marketing agency is a specialized type of marketing agency that focuses on promoting Software as a Service (SaaS) products. They are well-versed in the unique challenges and opportunities that come with marketing cloud-based software solutions, and they use this expertise to develop and execute effective marketing strategies tailored to the SaaS industry.
A SaaS marketing agency may provide all-in-one services across several disciplines, or they may specialize in one channel or service. Some, for instance, may help with SaaS product marketing. While others may drive analytical solutions on paid marketing campaigns to help lower customer acquisition costs.
There’s no single best SaaS marketing agency, just the best one for you.
What does a SaaS marketing team do?
What should an in-house SaaS marketing team do vs what should an agency help with?.
Generally, a SaaS marketing team is responsible for creating and implementing marketing strategies that attract new users, increase customer retention, and promote the value of the SaaS product.
This may involve a mix of content marketing, SEO, social media marketing, email marketing, and paid advertising among other tactics. The ultimate goal is to generate leads, convert them into paying customers, and retain them for as long as possible.
At the early stages of growth, it may be a founder that does all of this, or perhaps a contractor or marketing generalist. Full service digital marketing agencies are not a great fit at this stage, because so much iteration and testing is required to find growth levers.
However, if a company is set on a certain channel, let’s say SaaS SEO, then a specialized marketing agency can do wonders to help them scale it with less ramp up time.
What criteria should you look for when choosing a SaaS marketing agency?
Choosing a SaaS marketing agency is not an easy decision. Depending on your budget and contract terms, it can also be costly to make the wrong choice. Here are a few key criteria to consider:
- Experience in the SaaS Industry: The agency should have a proven track record and extensive knowledge in successfully marketing SaaS products, ideally in similar industries or GTM models as the one you run.
- Understanding of Your Target Market: They need to understand the needs and behavior of your target customers, or at the very least, have a process by which they can uncover customer insights or interview potential customers.
- Strategic Approach: The agency should be able to develop a comprehensive marketing strategy tailored to your business goals. Ideally, they have some intellectual property and novel frameworks or models they’ve created to help them accomplish the job and get repeatable results.
- Transparency and Reporting: They should provide regular updates and reports on the performance of your marketing campaigns.
- Positive Client Testimonials: Look for positive reviews and case studies from their previous clients. A positive track record is important, as is a great reputation. When in doubt, ask around 🙂 If they won’t introduce you to current or former clients, that’s a red flag.
Conclusion
Whether you need help starting a marketing channel or scaling your SaaS SEO, or you need help driving monthly recurring revenue throughout your customer journey, this list of B2B SaaS marketing agencies should help you find a solid partner.
SaaS businesses are tough to grow. They’re tough to differentiate. The right marketing services partner will have the depth of experience and the executional bandwidth to take you places that would be otherwise difficult to reach alone.
Looking to achieve sustainable growth through SEO and organic? Shoot me an email