Alex Birkett 
Google Optimize trained a generation of marketers, product managers, and other business functions on A/B testing. Like Google Analytics, they offered a limited free tier with an intuitive user interface. And people ate it up. Now, Google Optimize (as well as Google Optimize 360) will no longer be available as of September 30, 2023. Sorry, … Read more
It seems like everyone has a podcast now, and in my opinion, this is only the tip of the iceberg. For hobbyists, media personalities, as well as B2B brands, podcasting is an intimate channel that can drive tons of loyalty and engagement. I’ve personally recorded hundreds of episodes of my podcast, The Long Game, and … Read more
You don’t need Google Trends to tell you that ChatGPT is the talk of the town. Fine, if you insist, here’s the Google Trends chart: Doesn’t do it justice, though – generative AI is transforming everything, especially marketing. I’ve written a lot about AI text generators, AI image generators, and AI marketing tools in general. … Read more
Artificial intelligence (AI) is a bit of a hot topic, huh? AI technology can automate mundane tasks, increase the accuracy of data-driven decisions, and provide insights that weren’t previously available. If you don’t love it and use it now, I bet you will soon. This post is meant to serve you some inspiration on getting … Read more
AI website builders have been around for a while. But recently, they’ve gotten shockingly better. Everywhere you look, artificial intelligence is transforming how we do marketing, including for website building. Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions … Read more
ChatGPT is pretty chill. We can all admit that, right? Growing fast, too: Image Source This AI text generator is being used to summarize long form content, create content briefs, answer search queries, generate ideas and much more. But it’s not without its constraints and downsides. For one, the service is often down. If you’re … Read more
I’ve always found it particularly difficult to generate product idea names and business idea names. It took us months to come up with our company name, “Omniscient Digital.” We generated ideas using tools as well as brainstorming. Whether you’re hoping to come up with a brand name, company name, domain name, or product name, there … Read more
Writing a LinkedIn headline isn’t rocket science. But this subtle display of our experience and expertise goes a long way in helping you stand out for opportunities. Whether you’re searching for a new job, hoping to get speaking or gig opportunities, or using LinkedIn to sell and promote your product, your LinkedIn headline is the … Read more
It appears that the future is here. Artificial intelligence (AI), namely generative AI, is revolutionizing what it means to be a content marketer. AI text generators can help content writers and marketers craft engaging blog posts that are tailored to their audience. AI image generators can help you create images for long form content, cover images, … Read more
Writing essays is a time-consuming task. It requires research, structuring, formatting, and plenty of editing. As such, it’s no wonder that students often seek out help from external sources. One of the most popular solutions in recent years are essay writing apps. But what exactly are they? And do they work as advertised? Let’s dive … Read more