Last Updated on March 8, 2023 by Alex Birkett
You don’t need Google Trends to tell you that ChatGPT is the talk of the town.
Fine, if you insist, here’s the Google Trends chart:
Doesn’t do it justice, though – generative AI is transforming everything, especially marketing.
I’ve written a lot about AI text generators, AI image generators, and AI marketing tools in general.
But I wanted to break down two of the most popular, and frankly, two of my favorite, tools in the space: chatGPT and Jasper AI.
This piece will cover both AI tools comprehensively, drawing on a feature comparison, covering the best use cases and users for each tool, and of course covering some pros and cons of Jasper AI and ChatGPT.
Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!
What is ChatGPT?
ChatGPT is a conversational AI chatbot built by OpenAI.
The interface is extremely simple: it’s just a chat style interface with an open field for user input.
You can enter anything in natural conversation and generate a response.
For example, you could create a list of creative ideas for social media posts for your brand:
Or you could, for instance, generate code snippets or Google Sheets formulas:
The chat style interface is fun to use, but it also presents challenges, as the response you generate is entirely dependent on the prompt you use (and there are no templates or guardrails).
Under the hood, ChatGPT is a natural language processing tool that has ingested a massive amount of content published on the open internet (but only prior to the year 2021). It’s technically using GPT-3.5, an artificial intelligence model built by OpenAI.
Rumor has it that GPT-4 will launch soon and be leagues more powerful than the existing version. But we’ll see.
What is Jasper AI?
Jasper, ah yes, my beloved Jasper AI.
Jasper has gone through three brand name changes. They started out at Conversion AI, then moved to Jarvis AI (which Marvel didn’t like), and now they’re the well-known and extremely successful Jasper AI.
The team recently raised $125M at a $1.5B valuation.
What do they do? They’re THE AI content platform for businesses.
While they started out as a simple AI text generator, unlike ChatGPT alternative tools in the space, they’ve built a formidable set of AI tools as well as their own models for many of the tools.
For instance, the biggest similarity with ChatGPT is their Jasper Chat feature. It’s also a natural language processing tool with a chat style interface:
However, they have tons of neat features on top of this, such as including search results (so the responses aren’t constrained by limited knowledge up to 2021) and direct user feedback to improve the models over time.
They also have image generation tools, tons of copywriting and marketing templates to create engaging copy, and now, a ton of business features such as team partitioning and brand voice artifacts.
While both ChatGPT and Jasper AI have amazing use cases for content creation and process improvement, they both serve different roles and utilities, which I’ll cover in detail below.
ChatGPT vs Jasper AI Overview
If you’re looking for an AI chatbot to assist you with tasks like writing copy, website content, and essays, two of the most popular tools in the space are ChatGPT and Jasper Chat.
Both are interactive chatbots that use natural language processing to respond conversationally to your queries. However, there are some key differences between the two. Here’s a high level overview in a beautiful comparison table format:
| ChatGPT | Jasper AI | |
|---|---|---|
| Artificial intelligence model | GPT-3.5 | Multiple models including proprietary as well as GPT-3.5 |
| Templates | No | Yes |
| Writes code | Yes | No |
| Image generation | No | Yes |
| Includes search engine results | No | Yes |
| Saved searches and memory | Yes | Yes |
| API availability | Yes | Yes |
| Team accounts | No | Yes |
| Chrome extension | No | Yes |
| Fun to use | Yes | Yes |
| Cost | Free | $49/mo |
Now, a high level chart can’t really give you the granular details to answer the question, “should I use ChatGPT vs Jasper AI?’
(Maybe you should ask one of the tools that question!)
Honestly, it really depends on your use case. Next I’ll walk through my personal experiences using each of these AI writing virtual assistants and give some honest takes on differences, similarities, pros, and cons.
ChatGPT vs Jasper Differences and Similarities
This section will dive into both the similarities of ChatGPT as well as the differences (which I’ll split out by both pros and cons of each AI tool).
How are ChatGPT and Jasper AI Similar?
Jasper AI and ChatGPT are both natural language processing (NLP) technologies that utilize OpenAI’s GPT-3.5 language models to generate human-like text. The AI model, in many ways, is largely the same.
They are both powerful conversational AI platforms that offer unique features and capabilities.
Both Jasper AI and ChatGPT save their history of outputs, and they use the same large language model GPT 3.5, which was trained using reinforcement Learning from human feedback (RLHF).
I should note: Jasper is a comprehensive AI content platform with templates, recipes, free form content editors, Chrome extensions and more. They have an AI chatbot called Jasper Chat, and for the most part, that’s what I’m comparing to ChatGPT.
ChatGPT is just one tool, a conversational AI tool, built and launched by OpenAI.
What Are The Biggest Differences Between ChatGPT and Jasper AI?
Now, here’s the meat of the ChatGPT vs Jasper AI comparison: the differences.
I’ll walk through each tool, one at a time, and outline their key feature differences as well as pros and cons to each platform.
Jasper AI pros and cons
Jasper AI, first off, is a comprehensive generative AI platform that allows you to create content for a variety of purposes, from a long form blog post to repurposed content for social media platforms and much more.
They also have Jasper Art, which is a powerful AI image generator.
Finally, they have multiple ways of interacting with the AI writing tool outside of the human like conversations in their chat tool. Some of these include:
- Jasper’s Boss Mode editor, which is like an AI writing assistant
- Jasper’s Chrome extension, which allows you to create content anywhere, including directly on social media platforms and Google Docs.
- Templates
- Recipes
- Jasper Chat
All of that is to say Jasper Chat is merely one way to interact with the underlying AI models.
Jasper Chat is an AI chatbot designed for content creators that offers a range of features to help with content creation.
While both Jasper Chat and ChatGPT are conversational AI tools, there are some features that set them apart.
Here are some of the key features that Jasper Chat has that ChatGPT does not:
- Expansive knowledge on niche and advanced topics as recent as Summer 2021, but also including the ability to include today’s search results into the responses
- Access to over 50 copywriting templates.
- Generate content in 29 languages.
- Access to a free browser extension
- Unique voice and tone responses for the conversational chatbot
- Saved responses and usage history
- Ability to plug responses into the Google Docs like editor.
Like ChatGPT, Jasper Chat also has a familiar design that’s accessible for users, making it easy to use and navigate. Additionally, Jasper Chat is built and fine-tuned for business use cases, such as marketing and sales departments, continuing to make writing faster and more efficient.
Overall, if you’re looking for an AI chatbot that offers a wide range of features specifically designed for content creation and business use cases, Jasper Chat may be the right choice for you. Jasper AI’s art features are also available in the chat interface.
You’ll have to take Jasper’s word for it:
The biggest cons to Jasper AI’s platform include price and the inability to write code or technical information.
ChatGPT is honestly amazing at giving you code snippets, Excel and Sheets formulas, regex formulas, and anything technical
Jasper obviously has more features when you compare ChatGPT to it, but this is a huge use case for me, so I’m still using ChatGPT for a ton of this stuff.
And while ChatGPT is experimenting with paid service, to use Jasper you have to get the paid version. The boss mode plan includes almost everything (except Jasper Art), but the real value comes with the Business Plan, where you get unlimited access to all of the text generation tools as well as cool partitioning and brand voice features.
Still, Jasper is certainly pricier than ChatGPT (which is still functional with the free version).
ChatGPT pros and cons
ChatGPT, a chatbot developed by OpenAI, has been making headlines for its impressive language abilities.
I already mentioned the biggest benefits: it’s free and it is AMAZING at technical outputs like code and Google Sheets formulas.
It’s also gotten a bit better at style, though the responses are still in quite generic language.
However, it is not without its downsides. Here are some of the biggest cons of using ChatGPT:
1. Lack of Context Awareness
One of the biggest challenges of using ChatGPT is that it lacks context awareness. This means that the chatbot may provide irrelevant or inaccurate responses to certain questions or prompts.
However, that’s on you (the user) to provide ChatGPT with better prompts.
This is going to be the case with ANY AI writing tool, including Jasper.
Though at least Jasper and other text generation tools often have templates to help guide your prompts.
2. Capacity Issues
ChatGPT’s capacity to handle large volumes of requests is limited, which can result in slow response times or system crashes.
This is the single most annoying things about ChatGPT to me.
3. Plagiarism and Cheating
As ChatGPT can generate text quickly and easily, there is a risk that students (or content marketers) may use it for plagiarism or cheating purposes.
Personally, I also find it annoying that guest post writers are just using generic language from ChatGPT to pitch me articles.
I don’t care if AI is used, but it’s often obvious and the content is trash.
AI should be used as a tool to help us perform better, not generate trash content at hyperscale.
SEO optimized content has always suffered from this problem, but it’s getting every worse with free ChatGPT access.
4. Lack of Personalization
While ChatGPT can hold a conversation and provide information, it lacks the ability to provide personalized feedback or have a genuine human connection with users. It doesn’t have brand or style guide inputs that can be saved, though you can try to engineer a prompt.
Writer and Jasper are much better at incorporating this personal style or brand style in the content creation.
ChatGPT vs Jasper AI Use Cases & Who It’s Best For
Artificial intelligence is only going to continue to improve, and that goes for the AI chatbots available as well.
I can only give you my personal opinion here, but at this current moment, here are the best use cases for each platform.
ChatGPT use cases:
- Code snippets, spreadsheet formulas and technical outputs
- Generate human like responses to basic queries (like “what is creatine?”)
- Getting ideas for high quality content (it’s just a good starting point)
- Analyzing and tagging qualitative data
- Speeding up research
Who ChatGPT is best for: varied use cases for everyday businesses and the business owner with too much on their plates, students looking to improve existing content and essays, technical employees looking to get help with code snippets and formulas.
Jasper Chat use cases:
- Creating and optimizing engaging content – blog post, social media, and more
- Repurposing existing content into social media
- Generating fresh ideas to bust through writer’s block
- Generating creative content like video script outline and podcast script outline
- Getting up to date research on topics and outlines.
Who Jasper is best for: businesses and teams creating large amounts of content and art. It’s one of the most powerful content platforms out there, and the business plans include Jasper Chat and so much more. Jasper Chat is a core part of my content workflow at this point.
Conclusion
So which one should you choose? It ultimately depends on your specific needs and preferences.
If you’re looking for a powerful language model with a vast knowledge base and don’t mind thinking in commands or strict syntax, then ChatGPT may be the better option for you.
However, if you want quick generative text without any waitlist and prefer a more conversational approach to interaction, then Jasper Chat may be the way to go.