Alex Birkett
Conversion Optimization and Growth Strategist
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Page 3
The Barbell Strategy for Risk-Averse Content Marketing
The 35 Best Content Marketing Tools in 2020
The “Editorial Cabinet” Tactic, or the Easiest Content Marketing Value-Add Ever
Brand Awareness is Basically a Meaningless Metric. Here’s Why.
The Economics of Content Creation (or Why Most Roundup Posts Are Awful)
Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine
2018 Recap (and 2019 Goals)
A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)
Growth Models
There Ain’t No Such Thing as Free Lunch in Content Marketing
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