There’s no shortage of books about CRO.
Not all of them are good, of course. Some are, some aren’t.
Personally, I think you should read one, maybe two books, specifically about conversion optimization. Other than that, you should go directly to the seat of knowledge.
Note: I wrote this post a long time ago, but when I was migrating content from my old site, I wanted to revisit it. I added some weight, changed some words, and restructured the format, but the message is the same. What’s your favorite beer? I ask because you might even be naive enough to … Read more