The 14 Best Content Marketing Podcasts in 2022

I’m a bit of a podcast fiend.

Love ‘em.

I’ve probably got 30+ subscriptions (obviously don’t listen to them all regularly).

Comedy, self-help, narrative, and business.

And I can honestly say to you that podcasts, especially content marketing podcasts, have helped me out in my career.

But not all business and content marketing podcasts are great. Some are super boring. Some not well produced. And then some shine.

I’ll tell you about the best 14 content marketing podcasts that are running right now.

The 14 Best Content Marketing Podcasts in 2022

  1. The Long Game
  2. Content and Conversation
  3. Experts on the Wire
  4. Everyone Hates Marketers
  5. My First Million
  6. How to Win
  7. The GaryVee Podcast
  8. Marketing School
  9. Superpath
  10. The DigitalMarketer Podcast
  11. This Old Marketing
  12. Everything is Marketing
  13. Unthinkable
  14. The Digital Analytics Power Hour

1. The Long Game

If you hadn’t noticed, that’s my face in the image above. Indeed, I am one of the hosts of this podcast. So obviously, take this with a grain of salt.

However, I’m competitive and I wouldn’t start a content marketing podcast unless I believed it could be the best one.

Here’s why it’s the best and most worth your attention.

First, we do “Kitchen Side” episodes, where we (the three co-founders of our agency) take you behind the scenes and give you a look at our off-the-cuff debates, brainstorm sessions, and thoughts on how we approach content. It’s basically the same thing as how we talk when we’re not recording.

Second, in my interviews, I do long form conversations with no pre-prepared questions and we don’t talk about basic bullshit. We go to the deep stuff – the underlying mental models, background experience, and reasons behind the success of our content marketing guests.

Finally, it’s fun. I’m very adamant that we make the podcast fun to listen to, and the way I do that is easy: I make sure the conversations are fun for myself and my guest as well. If we’re having fun while doing it, typically, the audience is having fun listening to it.

Many of even the best marketing podcasts sound so stilted and stale, and I really don’t want ours to be like that. I also want to get the best marketing professionals (and non-marketing professionals) who are doing the work, not just the big names that speak at conferences.

So give it a shot. I think you’ll like it.

Three episodes to check out:

2. Content and Conversation

Ross Hudgens over at Siege Media runs a great podcast.

First off, it’s incredibly well produced. In the past, they complemented these with videos done in studio with professional visual and audio quality.

Second, Ross is a veteran and a true SEO and digital marketing expert. Their conversations with experts are great, but I also just love their riffs on things like KOB analysis and passive backlink acquisition.

Three episodes to check out:

3. Experts on the Wire

Dan Shure runs the Experts on the Wire podcast, and it’s my favorite SEO specific podcast.

Dan is an expert himself. He runs an SEO consultancy and is particularly amazing at content-led SEO and strategy.

But he’s also an audiophile and a master interviewer. I know because I interviewed him on my podcast, and he gave me the most useful interview tips out of anyone I’ve talked to. He also said he made his own introduction music and edits all of his clips. Man of many talents.

This is one of those podcasts that have really helped my career, as he tends to get advanced guests on the podcast who talk at a level just above mine, so I’m stretching myself and learning quite a bit.

Three episodes to check out:

4. Everyone Hates Marketers

Louis Grenier runs Everyone Hates Marketers and it’s a good one.

Louis is an expert on messaging, positioning, and marketing in general. He’s quite contrarian and his takes are fun and useful.

Case in point, tagline of the podcast is this:

“Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It’s reached 1M+ downloads with no ads, in less than 4 years.”

Powerful.

It’s an interview show, the experts are great and are typically quite big names, and Louis pulls great insights from them.

Three episodes to check out:

5. My First Million

My First Million isn’t strictly a content marketing podcast, but it’s still awesome and contains tons of lessons for content marketers and copywriters.

Sam Parr and Shaan Puri both interview guests as well as just spitball business ideas and opportunities. They also riff on frameworks as well as tell stories of interesting billionaires (their “Billy of the Week”) and historical successful figures like John D Rockefeller.

It’s an addicting and energizing listen, and they’ve got great chemistry as hosts.

For content marketers, Shaan and Sam are both masterful content marketers and copywriters. Sam started The Hustle, a media company basically built on interesting copywriting (especially their email newsletter. And Shaan runs a writing course and goes viral on Twitter every week or two.

Great lessons for business here, but also for content marketers.

Three episodes to check out:

6. How to Win

How to Win, again, isn’t strictly for content marketers but it’s awesome and there are tons of content marketing lessons here.

Peep Laja, founder of CXL, Wynter, and Speero, runs this and it’s a no-BS interview style show. Also, it’s super well-produced, mixing in interview snippets with other media snippets (much like Masters of Scale by Reid Hoffman).

Peep has built much of his business empire on great content, in all of its forms (the podcast being a great example of that, but also CXL’s blog and his own social media engine).

Many of the interviews focus specifically on content marketing lessons, like his interview with Verblio’s CEO.

The episodes here are short and packed with actionable advice. Great listen for any B2B marketer.

Three episodes to check out:

7. The GaryVee Audio Experience

I used to listen to a ton fo Gary V when I graduated college. He was inspiring to me in his work ethic and approach to content. Gary Vaynerchuk is also clearly one of the best marketing professionals out there nowadays.

Then I took a break. Got tired of the “hustle” schtick.

Now I’m back in Gary V’s court. I’ve appreciated how forward thinking he is when it comes to new trends in both content marketing and business in general (his bull case for NFTs was one of the most convincing I’ve heard.

That said, he’s not everyone’s cup of tea. He’s clearly a world class content creator and entrepreneur, though, and for that reason, probably worth a listen if you’re a content marketer.

Three episodes to check out:

8. Marketing School

Marketing School is one of the most popular podcasts out there for marketers. Eric Siu and Neil Patel give lessons on marketing strategies that run the gamut of topics from social media marketing to brand lessons to digital marketing in general.

Short punchy episodes packed with actionable marketing tips.

I’m a huge fan of Eric Siu. If I’m going to be honest, not so much of Neil Patel. I can respect the business empire he’s built for himself, but after having been plagiarized by his ghost writers (as have many others), I’m not a fan of his ethics. And to be honest, his content is basic as hell (though it was great when I was starting out in my career).

Still, this podcast is valuable, and both Neil Patel and Eric Siu are clearly masterful content marketers.

Three episodes to check out:

9. CareerHQ by Superpath

Superpath is an amazing resource for content marketers. It’s a content marketing community with an amazing Slack group. And their podcast is top notch too.

They interview top content marketers, SEOs, and content creators about their careers. Jimmy Daly, CEO of Superpath, is a great interviewer as well as a great content marketer himself.

Short, but great interviews here. Highly recommend checking it out no matter what stage you’re at in your marketing career.

Three episodes to check out:

10. The DigitalMarketer Podcast

DigitalMarketer has been around forever. They’re a tremendous resource for marketers, especially those earlier in their careers.

They’ve got a ton of templates, checklists, content, and courses to get you up to speed on paid ads, SEO, email marketing, and of course, content marketing.

Their podcast follows suit.

Short episodes, mostly interview style, and they cover a wide variety of topics. Again, not just content marketing, but these guys are master content marketers and a lot of their topics are aligned around this.

Three episodes to check out:

11. This Old Marketing

Joe Pulizzi and Robert Rose are O.G. content marketers.

In fact, I think the first content marketing book I’ve ever read was Epic Content Marketing. It really initiated me into the space.

This Old Marketing is a great regular content marketing podcast that covers tons of modern topics. It’s a good way to keep up to date on what’s new and upcoming (which is difficult in a space that moves so quickly).

Three episodes to check out:

12. Everything is Marketing

Corey Haines runs Everything is Marketing. It’s a masterclass in all things marketing (of which everything, is by the title, included).

In the podcast, he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don’t consider themselves marketers at all.

That’s the part I like about the show – he’s not getting the exact same guests that everyone else is. And the interviews are both entertaining and educational.

Three episodes to check out:

13. Unthinkable

Jay Acunzo is the honest and contrarian voice in content marketing.

I loved his book Break the Wheel. Love his Twitter. Always though provoking.

And his podcast is like that too. I feel like Acunzo is more of an artist than anything, and his views on content marketing back that. He’s a true craftsman, looking at the practice of writing, podcasting, etc. as more than just a checklist item, but something that can change minds, win hearts, and make change.

Inspiring and interesting show.

Three episodes to check out:

14. The Digital Analytics Power Hour

The Digital Analytics Power Hour – as you can tell by the name – isn’t really about content marketing.

But all content marketers would benefit from knowing a little something about data literacy and content marketing analytics.

And this is the best podcast out there on data related topics.

It’s fun, informative, and the guests are awesome and diverse. Love the chemistry of the hosts and the “conference lobby bar” style of the conversation. This podcast is how I wanted to model my interviews as well – super informative, but fun to listen to.

Three episodes to check out:

Conclusion

Like I said, I’m a huge podcast fan. If I showed you my whole list of subscriptions, this article would be a book.

As for business and career stuff, there’s some really good stuff out there for content marketers nowadays.

You can learn from those who have been there and done it before, whether that’s in 10-30 minute actionable podcasts or from the longer form conversations that lead to deep insights from guests.

There are some honorable mentions that many people listen to, but I don’t (at least regularly): Duct Tape Marketing, Amy Porterfield, Copyblogger, and all of the other media Gary Vaynerchuk is putting out there.

Let me know if I missed a great content marketing podcast!

Alex Birkett
Alex Birkett is a product growth and experimentation expert as well as co-founder of Omniscient Digital, a premium content marketing agency. He enjoys skiing, making and experiencing music, reading and writing, and language learning. He lives in Austin, Texas with his dog, Biscuit.

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