The 9 Best Content Optimization Software in 2023

Last Updated on September 4, 2023 by Alex Birkett

You’ve likely heard about content optimization software. In fact, you may already be using it to improve your content and make it more search engine friendly.

If you haven’t tried this software yet, there are a lot of great reasons why you should.

Here are three of them:

Content optimization software can help you write better content.
It can also help you create more engaging blog posts and articles that readers love reading and sharing.
And finally, it will help you increase traffic to your website by making it more SEO friendly.

To put it simply, there are many different types of content optimization software, and each has its own purpose. Some are designed to help you create content, while others are designed to help you improve the performance of your existing content.

What is Content Optimization Software?

Content optimization software is a type of web-based application that allows you to optimize your content for search engines. It can also be used to create and edit content for your website.

Content optimization software typically includes a keyword research tool and other features for optimizing your site’s content.

The main benefit of using content optimization software is that it saves you time. You don’t have to manually search for keywords or manually enter them into your website. The software will do this for you, so all you have to do is follow the instructions provided by the software vendor.

Some content optimization tools also include backlink building tools, which allow you to create links on other websites that point back to yours. This improves your page rank on search engine results pages (SERPs).

For instance, Cierra Loflin, Content Marketer at Superpath, uses different content optimization tools for different purposes (as listed below):

Ahrefs for site maintenance & hygiene, plus KW research if you need it
Figma for graphs & content visuals
Grammarly Premium for editing/proofreading
Airtable for content management
Google Analytics, Search Console (obvious but should check a few times a week, see which pages are performing best, etc.)

We’re going to look into some of them in detail in this article.

What Makes a Good Content Optimization Platform

If you’re looking for a content optimization platform that will help you get the most out of your content, we’ve got a few things you should look for:

Easy to Use – You want your content optimization platform to be easy to use so that you can focus on creating great content instead of having to learn how to operate it. Look for an intuitive user interface with clear instructions on how to use it effectively.

Integrates With Your Current Tools – If your current tools aren’t working well, it doesn’t make sense for you to invest in new ones when you can integrate with the ones that already work for you! Make sure your new tool will integrate seamlessly with other tools like Google Analytics, AdWords, or HubSpot so that you don’t have to spend extra time learning how to use both tools at once.

Keyword Research – A good content optimization platform should do keyword research for you so that you can focus on creating high-quality content instead of having to do all the hard work yourself. Additionally, it should be able to track how well each keyword is performing so that you can see which ones are working and which ones aren’t.

Create or curate content – Most platforms let you create your own original content or curate it from elsewhere on the web. Some have built-in templates that make it easy to create new blog posts, infographics, or landing pages quickly, while others let you search through sources like Google News or Yahoo Finance.

Content Transformation – Content transformation is one of the must-have features of a good content optimization platform. It allows you to change the language, structure, formatting, and metadata of your website’s content in order to make it more suitable for different channels and devices.

Content Analytics – It should provide insights into how people interact with your content, such as what kind of content is being viewed, what kind of topics people find interesting, and which social networks they prefer to share on. This information will help you better understand who your audience is and what they want to read about so that you can optimize future posts accordingly.

1. Surfer SEO

Best For: Startups and small businesses looking to optimize their blog posts.

G2 Score: 4.8

Surfer SEO is one of the most comprehensive and effective SEO software on the market. It’s a tool that can help you optimize your website and increase your rankings on search engines like Google, Bing, Yahoo, and others.

The tool is suitable for both beginners and experts alike. You can use it to find the best keywords for your website or blog posts, analyze their popularity and track their performance over time.

With the power of AI (Artificial Intelligence), Surfer helps you identify gaps in your content and suggests fixes that are easy to implement. With the help of Surfer, you can boost your organic traffic in a short amount of time.

The content optimization editor provides:

Guidelines based on top-performing pages.
Ideal word count and image count for your content.
Insights into the keywords to use
Guideline on how to structure your article structure, and more.

For instance, these are the guidelines for this article:

Surfer SEO Key Features:

1. Content Planner:

With Surfer, you can generate relevant content ideas with ease. The tool gives you a wider range of ideas for longer keywords and lets you track your progress in content creation within the tool itself.

Keywords; Source: Surfer

The Content Planner also uses machine learning to track your prospects’ search behavior. This allows you to see whether they’re ready to buy, considering alternatives, or just looking for information. You can use this information to figure out what kind of content you need and how to rank your keywords.

2. BRIEF – AI Optimized Content Builder:

Surfer’s content builder provides you with a unique, AI-optimized blog post idea based on your keywords. It gives you multiple unique paragraphs categorized into proper headers that you can modify and use to achieve a particular tone.

Content Builder; Source: Surfer

3. Content Editor:

Surfer’s content editor comes in the form of a Google Chrome Extension. You can sync it in Google Docs and WordPress to get real-time feedback on your content as you edit.

Content Editor; Source: Surfer

4. SEO Audit Tool:

Surfer’s SEO Audit Tool enables you to automate many SEO practices. It gives you insights based on data from your organic competitors and suggests how much content you should add or remove to achieve a higher ranking in Google search results.

SEO Audit Tool; Source: Surfer

You’ll get insights and suggestions on:

Content length
Page speed
Missing backlinks
A number of headings
Keyword density
Referring to domains
NLP entities coverage
NLP Sentiment
Meta tags structure

5. Chrome Extension for Content and Keyword Research:

Surfer’s free Chrome extension gives you real-time information about your keywords in terms of monthly search volume. It also tells you what other similar keywords are and provides you with new ideas for keywords that you can use.

You can also check the domain’s monthly traffic and content word count, plus how many exact keywords your top 10 competitors are using.

6058643a6dedd5d42f514a4c kyeword surfer hero img

Chrome Extension for Content and Keyword Research; Source: Surfer

Pros:

Easy to use
7-day money-back guarantee
Prevents keyword stuffing

Cons:

No free plan
A limited number of pages you can audit under each plan

Pricing:

BASIC ($49/month) – You can write and optimize 10 Articles/month, audit 20 Pages/month, guidelines enhanced with NLP free for 1st month, Invite 1 Team Member, Grow Flow

PRO ($99/month) – Write and optimize 30 Articles/month, Audit 60 Pages/month, Guidelines enhanced with NLP, Invite 3 Team Members, Grow Flow

BUSINESS ($199/month) – Write and optimize 70 Articles/month, Audit 140 Pages/month, Guidelines enhanced with NLP, Invite 10 Team Members, Grow Flow, White Labeling, API

Further reading: Surfer SEO alternatives.

2. Frase

Best For: Small businesses and startups looking to optimize and generate AI-based content.

G2 Score: 4.8

If you want to optimize your content, analyze its quality, and find out if it needs improving, Frase is the tool for you.

It’s an automated content analysis tool that analyzes your articles and determines how well they perform. It analyzes all aspects of the article, from keyword density to readability and more. It also helps you improve your content by showing research competitors, developing content briefs, and producing and optimizing content.

Frase Key Features:

1. AI-generated content:

To create content automatically, you can choose from dozens of Frase’s AI Tools or design your own unique templates tailored to your needs.

Once you enter a search query into the search bar, the platform will generate a detailed content brief that includes headings, keyword counts, and relevant subsections based on that query.

AI-generated content; Source: Frase

2. SERP Explorer:

You can create an outline for your content using SERP Explorer and then filter through the headers and content.

SERP Explorer; Source: Frase

3. Question Ideas:

Frase’s Question Research tool helps you find questions that your potential customers are asking, so you can save time doing research.

Question ideas; Source: App Sumo

As you type in a keyword, Frase will show you the questions and where they were asked. You can transfer the relevant questions to your document using the link at the end of each question.

4. Content Optimization:

Frase generates subject suggestions by examining the top Google results for your keywords and applying natural language processing (NLP) to them.

Topic Score; Source: Frase

A new mention in the score will appear each time one of these topics gets added to your editor.

For instance, if “social media platforms” has a score of 0/1 but is mentioned once, the score will change to 1/1, and your Topic Score will rise – a bit like SEO Surfer’s content editor.

Apart from this, Frase also gives you insights into SERP Scores, Topic Clusters, Topic Heatmap, Blacklist Topics, Low-Quality Topics, Related Topics, and more.

5. AI Writer:

Frase uses artificial intelligence to generate content for your website – taking into account contexts like your Document Query, Background Context, On-page Context, Context from SERP, and more.

6. Content Analytics:

Frase lets you integrate Google Search Console, allowing you access to multiple sites and GSC accounts from your Frase account.

Content Analytics; Source: Frase

Frase’s Content Analytics tool uses Google Search Console data to analyze and measure organic growth, prevent content degradation, and find new keyword prospects.