The 11 Best Copywriting Software Tools in 2021

Developing and maintaining a top-notch copy is no easy feat.

It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience.

And even the best copywriters and editors can do with some help.

That’s why I’m examining the best copywriting software that any copywriter can use to improve their content quality, surpass competitors, and boost conversion rate.

What is Copywriting Software?

Copywriting requires multiple steps, including research, drafting copy, revising content, optimizing, publishing, updating, and a lot more.

It’s a lot to process, I know.

But it’s not something you can ignore either. After all, a good copy can boost your conversion rate by 113% or even more.

Thankfully, you can turn to several copywriting tools to make the entire process simpler.

Copywriting software tools consist of a suite of tools that can help you enhance your copy by checking grammar issues, optimizing it for search engines, making it engaging, etc.

You may or may not find an all-inclusive copywriting tool depending on your requirements. But a good thing about working online is that you can use most of the tools simultaneously.

What Features Do The Best Copywriting Software Have?

Copywriting software can be of different types. A/B testing tools. Content management tools. Grammar checkers. They all help you craft a winning copy, one way or another.

Here are some of the features that your copywriting software tools should have:

  • Content Editing – You want to make your readers believe that you are a professional writer. An editing tool can help you craft a copy with concise sentences, power words and remove convoluted prose.
  • Grammar & Spelling Checker – A quick grammar check before you send out your copy will be the difference between a well-received piece of content and a questionable one with amateur mistakes. It should also eliminate typos and spelling errors.
  • Headline Generator – The best headline generator tool will help you develop SEO-friendly and eye-catching headlines that drive traffic, shares, and search results.
  • Online Plagiarism Checker – It will scan your content for unoriginal and plagiarized material.
  • A/B Testing – Add value to your copy by creating numerous versions of the same content, compare their performance and then pick the best version.
  • Competitive Analysis Tool – It will help you discover the top-performing content on your competitor’s website so that you can emulate the practices they’re using.
  • Project Organization & Management – You need a platform that lets you plan, organize, and track all your content in one place. Such tools should also allow seamless team collaboration, integrations, and a feedback delivery system.

Other features that you should consider include data analysis, keyword research, graphic design, automation, ad copy optimization, etc.

Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!

The Best Copywriting Tools in 2021

Here are some of the best copywriting platforms every copywriter should consider using:

1. Conversion.ai

Best For: Small Businesses, Marketers, and Content Marketing Agencies.

G2 Score: 4.9/5

If you’ve hit writer’s block or are unable to convert from your written copy, then Conversion.ai is the tool for you. Conversion.ai is an AI-based copywriting software that helps you write sales pages and emails to capture leads, headlines, video scripts, copy for ads, and a lot more.

Their AI-based writing assistant Jarvis is trained by conversion and copywriting experts, which helped it acquire incredible writing skills and write copies that convert.

They even claim that every line of their website copy was written by their own copywriting tool, Conversion.ai.

Have a look at the content and be the judge yourself:

You’ll get access to over 40 copywriting templates based on different use cases. There’s a template available for every situation, including marketing strategy, email marketing, Amazon product descriptions, blog content, etc.

The process is also straightforward and requires only three steps.

To start with, choose a skill and enter essential data about your brand or product. You can also provide instructions like “the number of words,” “use a professional tone,” etc. Finally, the AI tool Jarvis will generate multiple outputs simultaneously.

The editor is also intuitive, where your instructions and inputs go hand-in-hand with the AI copywriter’s output.

One downside is that the cost increases exponentially with the number of words generated. And the plan that allows unlimited words is slightly expensive at $109/month.

Pros:

  • The ability to translate the content to over 11 languages
  • Aligns the content with the tone of your brand
  • AI copywriters community
  • Live chat support
  • 7-day money-back guarantee
  • Allows team collaboration and management
  • Integration with Surfer SEO (not included in the cost)

Cons:

  • Slightly expensive
  • Lacks human element
  • It may return unoriginal content sometimes
  • Might make grammar missteps every now and then

Pricing:

Conversion.ai has two paid plans:

  • Starter – $29 per month (20,000 words)
  • Pro – $109 per month (Unlimited words)

The Starter plan is only sufficient for short-form copy, including short bios, headlines, product descriptions, etc. You need to purchase the Pro plan for long-form content like blog posts, books, video scripts, etc.

2. Copy.ai

Best For: Small Businesses, Startups, Ecommerce Brands, and Marketers.

G2 Score: Not available

Copy.ai is another AI-based copywriting tool on this list built with the GPT-3 technology. You can get started with a 7-day free trial, which is a plus and allows you to get familiar with the platform before committing yourself.

To start with, select the type of copy you want and then add a bit about your product – CopyAI will do the rest. You can even target specific customers in laser-targeted locations.

You get access to plenty of copywriting tools, including templates, which basically entails the type of content Copy.ai generates. It lets you create product descriptions, social ads, website copy, blog intro, blog outline, email copy, social media taglines, subject lines, etc.

I did a little experiment to create Instagram captions with CopyAI. For the sake of this experiment, let’s assume you’re selling “Drinks for a cold winter day” – and explicitly targeting Canadian Citizens during Winters.

If you scroll further, you’ll see more template options and plenty of other writing tools that allow you to perform different actions.

For instance, the “Change Tone” tool lets you choose from nine tones – friendly, witty, bold, professional, persuasive, relaxed, luxury, empathetic, and adventurous.

Finally, you’ll get 10 outputs at a time after clicking on the “Create” option. And if they are not to your liking, you can rerun it for more ideas.

I love how they even included eye-catching emoticons to the captions – a great addition to pull more audience on social platforms like Instagram. As you can see, some of the captions even have their unique hashtags.

This saves you a lot of time from brainstorming ideas and phrases. I even found the interface incredibly straightforward – it took me a little over 2 minutes to get 10 engaging captions.

That said, some sentences might not always make sense. It’s still an AI tool at the end of the day, after all.

For example, I used the “Adjective Accelerator” tool to spruce up my use of adjectives.

These are the results:

None of these captions make any sense, and a bit of the French language appeared out of nowhere.

However, after I clicked on the “make more” button, I received better results again. So, sometimes it can generate sentences that may not make sense.

For the most part, it’s a valuable tool that helps you generate every type of copy you want.

Pros:

  • Generates 10 results at a time
  • Multiple copywriting tools
  • Easy to navigate UI
  • 7-day free trial

Cons:

  • The sentences may not always make sense

Pricing:

It offers two pricing plans, along with a 7-day free trial:

  • Solo – $35 per month
  • Custom – Quote-based

The free trial allows 100 runs per day, while the paid plans allow unlimited runs in a day.

3. Wynter.

Best For: B2B Product Marketers.

G2 Score: 4.9/5

Do you want to know what your target audience thinks of your content before you hit that publish button? Of course, you do!

And that’s where Wynter can help.

Wynter is a message testing tool that helps you identify how well your content resonates with your prospects. It lets you analyze your ad, email, and even website copy.

You’ll also be able to identify where you missed the mark and discover the blind spots in your copy, so you can fix it and get better results.

Start by setting your target audience by title, industry, company size, and more to get precise results. Wynter has a built-in panel of the target audience to choose from.

The panelists are vetted by Wynter’s team to ensure you get the best responses and feedback for your content.

Here’s a quick glimpse of the messaging test results:

Overall, Wynter works in five steps.

  • Enter the URL of the page you want to test or upload a document.
  • Choose your target audience from the panel provided by Wynter.
  • Highlight the areas you want to test. You can also ask specific questions about selected areas.
  • Wait for the results (you’ll get the results within 1-2 business days).
  • Tweak your messaging based on the insights.

Yes, it’s that simple!

Pros:

  • 100% money-back guarantee
  • You can choose between broad or granular results
  • Individually vetted B2B and consumer panels

Cons:

  • A bit expensive
  • You might not like the responses from all panelists

Pricing:

Tests with B2C panels cost:

  • $99/value proposition test
  • $249/full-page message test

B2B tests start at $199 per test.

The cost of the B2B tests will vary based on the number of B2B professionals you choose, the type of test, seniority level of panelists, and whether you require a summary report.

4. Convert.

Best For: Medium and Large CRO Agencies and Businesses.

G2 Score: 4.7/5

Convert is a flicker-free A/B Testing tool that helps you optimize your website content for better conversion.

It allows you to four types of tests:

  • A/B Tests – Test different versions of the same element.
  • Split Testing – Test completely different designs or versions of a page.
  • Multivariate Testing – Test a group of elements on a single web page.
  • Multipage Experiments – Test changes to specific elements across numerous pages.

It also has a WYSIWYG editor to perform all the tests – no coding required. And if you want to explore more, you can leverage their JS tester for dynamic testing that provides access to JS, jQuery, and CSS codes.

On the reporting front, you get access to in-depth reports that let you compare critical metrics and KPIs like CTR, ROI, average order value, etc.

You also get unlimited subdomains, unlimited client accounts, and the ability to run unlimited tests & variations – even with the free trial.

Pros:

  • 15-day free trial
  • API Integration
  • Advanced DMP profiling
  • Rich geo-targeting
  • Privacy Notifications
  • Post-test segmentation based on new/returning customers, browsers used, devices, etc.
  • Integration with business tools like Zapier, HubSpot, WordPress, Drupal, Shopify, etc.

Cons:

  • A bit on the expensive side with plans starting at $699/month
  • Steep learning curve

Pricing:

Convert has three paid plans, starting at:

  • Kickstart – $699/month
  • Specialist – $879/month
  • Leader – $1899/month

All of these plans come with a 15-day free trial and email, chat, and phone support.

5. Google Optimize.

Best For: Small Business Owners or Digital Marketing Professional Starting With Experimentation.

G2 Score: 4.2/5

Google Optimize is a free A/B testing and optimization tool that helps you identify what type of site content is engaging your customers the most.

It provides the following testing and evaluation options:

  • A/B testing or A/B/n tests
  • Split URL testing
  • Multivariate testing for up to 16 combinations
  • Experiment objectives (up to 3 preconfigured)
  • Simultaneous experiments (up to 5)

The fact that it is built natively into Google Analytics is another bonus. This allows you to leverage your data in Google Analytics to spot issues with your content more quickly.

Other than that, Google Optimize allows basic URL targeting, user behavior targeting, and geo-location targeting. There are also technical targeting options that include cookies, JavaScript, and data layers.

Pros:

  • Helps you create personalized web content
  • Reports of experiment summaries
  • WYSIWYG (What-You-See-Is-What-You-Get) website editor
  • Integration with Google Ads, Google BigQuery, Firebase,

Cons:

  • It has pre-selected experiment objectives, which limits your options
  • Doesn’t allow audience customization

Pricing:

Entirely free of cost.

6. Airstory.

Best For: Editing Teams, Copywriters, & Content Marketing Teams.

G2 Score: Not Available

Airstory is a drag-and-drop document builder by Copyhackers. It’s an excellent tool for writers, bloggers, and more to collaborate and work on a project together.

For starters, it has a built-in “Airstory Researcher” Chrome Extension. It lets you clip and store your data, research, and other information you find while browsing online, along with the source URL.

They also offer numerous pre-built, customizable templates that you can use to build your projects. There are options to edit, adapt, and export them based on your requirements.

The document building tool also allows you to:

  • Highlight and add text snippets from around the web into your projects as cards
  • Organize your notes using a Kanban board
  • Drop notes in individual documents
  • Upload and turn images into cards
  • Add tags to your project cards
  • Add the tool as a Chrome plugin
  • Merge cards into your docs
  • Export to Google Docs, Microsoft Word, HTML, WordPress, etc.
  • Real-time synchronous editing
  • Publish directly to plugin with the WP plugin

To give you an overview, Airstory’s UI works like Trello with more bells and whistles to help copywriters.

Pros:

  • Integration with Google Drive, Evernote, Dropbox, etc.
  • Built-in spell and grammar checker
  • Multi-person editing

Cons:

  • The free trial could be longer

Pricing:

Airstory has two payment plans:

  • Pro Writer – $25/month
  • Heavy Duty Writer – $125/month

Both plans include smart documents, cards, drag-and-drop interface, research library, the ability to show/hide cards, and integrations. The Pro Writer plan also comes with a 7-day free trial.

7. Google Docs.

Best For: Copywriters, Editors, and Content Marketers.

G2 Score: 4.7/5

Copywriters and content marketers need a single space to create, store and manage their content. What’s more, you may want to share content with your team members or clients directly from that dashboard.

And that’s where Google Docs come into the picture.

I’ve been using Google Docs since forever now and find it to be one of the most efficient tools to write, track feedback, monitor edits, and collaborate with clients.

Share your docs with anyone, edit in real-time, track who made what changes, and chat right into the document. There’s a lot you can do.

You can also choose from hundreds of fonts, add images, tables, change alignment, add bullet lists, pick a template, and a lot more.

There’s a toolbar at the top of your Google doc screen that helps you perform all these actions (and more) with the click of a button.

Other than that, you can see every version of your revision history, sorted by date and the person who made those changes.

I also love how it automatically arranges all the sub-headings I use and creates an outline – with perfect indentations and alignment.

Copywriters may also like these Google Doc features:

  • Indicates spelling errors while you’re creating content.
  • You can add plug-ins like Grammarly to increase its efficiency.
  • Provides precise word count.
  • Saves changes automatically while you type.
  • You can upload your word files directly.
  • Allows you to authorize access to view, edit, or comment.

There may be other advanced and more intelligent tools on the market now, but it’s hard to beat Google Docs when it comes to simplicity and ease of use. The fact that it’s entirely free is the icing on the cake!

Pros:

  • Compatible with mobile phones, tablets, and desktops
  • Collaborate and edit content with your team in real-time
  • Choose from multiple native add-ons to perform more actions

Cons:

  • Some formatting errors may appear when you export to Word or PDF
  • Doesn’t work without the internet

Pricing:

Entirely free of cost.

8. Grammarly.

Best For: Small Businesses, Copywriters, and Students.

G2 Score: 4.6/5

Unless you’ve been living under a rock, you’d have to have known about Grammarly!

The grammar checker & proofreading tool is all over the internet. It’s a current favorite of every copywriter – or anyone who has to write even a few sentences daily.

The AI-powered writing assistant helps you avoid grammatical mistakes, taking the overall context of the sentence into account.

It also checks your copy for overused words, wordy sentences, squinting modifiers, passive voice and even helps you tighten your prose.

You can even set your goals to receive suggestions that align with your brand’s voice, goals, and audience. You’ll get the options to choose your content’s tone, target audience, content type, tone, and intent.

You can also install Grammarly’s Chrome Extension to edit your content on whatever page you’re on. There’s no need to exit the page and copy/paste your content to the Grammarly app or site.

The ability to integrate it with Safari, Gmail, Outlook, social media channels, Salesforce, Messenger, Google Docs, and more is another bonus.

In fact, I synced Grammarly with Google docs to resolve issues while writing simultaneously.

Grammarly also allows you to:

  • Check your content for plagiarism
  • Match your company’s voice and style
  • Check your content’s readability score
  • Upload .docx, .odt, .rtf, and .txt files
  • Download as .docx file
  • Discover synonyms
  • Set English language preference (Canadian, Australian, English, or American English?)

Note that you need paid plans to access most of the advanced features. The freemium plan only lets you check basic grammar, punctuation, and spelling.

Pros:

  • Intuitive interface
  • Freemium plan
  • Versatile word choices
  • Clarity-focused sentence rewriting

Cons:

  • Sometimes it misunderstands what you’re trying to say
  • The editor always highlights passive voice, even if the use is inevitable

Pricing:

Grammarly has three payment plans:

  • Free
  • Premium – $12/month
  • Business – $12.50/member/month

9. Hemingway App.

Best For: Novelists, Professional Copywriters, and Students.

G2 Score:

Named after the renowned novelist Ernest Hemingway, the Hemingway App is more advanced than your regular proofreading apps.

The goal isn’t to merely write blobs of text, the goal is to write high-quality content instead.

Much like the novelist, the eponymous software helps you turn complex sentences into straightforward prose and make your content succinct and engaging.

You can either write directly into the tool or paste your content in the editor.

The editor highlights and suggests the following instances:

  • Hard to read sentences
  • Adverbs used
  • Instances of passive voice
  • Phrases with concise alternatives
  • Complex words

Here’s a quick analysis performed by Hemingway:

As you can see, the readability level is at grade 6, which is good enough. And it will improve further if you fix the issues marked by the editor.

Pros:

  • Use the desktop app anywhere; no internet connection required
  • Allows you to format your copy
  • One-click integrations with WordPress and Medium

Cons:

  • It doesn’t check grammatical errors

Pricing:

The downloadable desktop app both for Windows and Mac costs $19.99 (one-time fee). The internet version is free.

10. Scrivener.

Best For: Best for Journalists, Students, Copywriters, Academics, etc.

G2 Score: 4.6/5

Similar in many ways to Airstory, Scrivener collates and organizes the information, data, and documents you need to create content.

It lets you flick between research pages, piece content together, segment content, make lists, add images & links, and more.

Some of Scrivener’s key features include:

  • Edit and format your content
  • Import numerous file formats into Scrivener projects
  • Use the Outliner to highlight specific content
  • Create templates and assign custom icons to them
  • View documents side by side
  • Set targets and track progress

Additionally, it provides corkboards to help you arrange indexed cards with different colors – allowing you to track different storylines.

Pros:

  • Compatible with macOS, Windows, and iOS
  • Auto-save and backups
  • Take snapshots to track your changes

Cons:

  • Not easy to understand
  • The interface should be more intuitive

Pricing:

Starts from $19.99 for iOS.

11. Coschedule’s Headline Analyzer.

Best For: Content Marketing Teams and Copywriters.

G2 Score: 5/5 (based on two reviews only)

It’s time to analyze the marketing value of your headlines. Headlines are the first thing that your audiences get exposed to. If you do it right, you can compel them to read further.

Coschedule’s Headline Analyzer gives you a complete analysis of your headline, allowing you to make changes right away.

The headline analyzer calculates:

  • Headline Score – based on factors like common, uncommon, and emotional words. It also takes the word count, clarity, readability, power words, etc., into account.
  • SEO Score – It evaluates your SEO score against top-ranking articles and competitors.

Here’s a quick experiment I ran for the title “11 Best Copywriting Software Your Need in 2021.”

The built-in Thesaurus on the right gives you access to a goldmine of power, emotional, common, and uncommon words. What’s more, you can also save and revisit your headlines in one place.

Pros:

  • Easy to use and understand
  • Lets you gauge the emotional value of your headline
  • Helps you optimize the word count of your headline

Cons:

  • Not enough SEO options for free users

Pricing:

The Headline Analyzer offers four payment plans:

  • Freemium – Forever free
  • 5 Premium headlines per month – $9/mo
  • 20 Premium headlines per month – $29/mo
  • 60 Premium headlines per month – $49/mo

Premium features include smart suggestions, entire version history, SEO score, full headline history, etc.

That’s a Wrap.

Everyone loves an engaging and optimized copy. And businesses and marketers who prioritize them are more likely to experience a profiting return on investment.

You have to put time, planning, and money into your copy. Topping it with impeccable grammar, SEO optimization, succinct prose, and more will make your copy virtually unbeatable.

If you also want to outdo your competitors, it’s time to give these best copywriting tools a chance.

Avatar
Deepti Jain

Comments are closed.