Jasper AI Review: Best AI Writing Tool in the Market?

Last Updated on August 25, 2022 by Alex Birkett

Right now, you’ve probably heard about the rising technology that is artificial intelligence.

There are many fields and applications where AI can be explored in detail. One such area is writing.

Enters, Jasper – an AI writing tool that aims to help you write articles, ad copy, social media content, product descriptions, and a lot more. It is a great way to use your time more efficiently and improve your article quality.

I’ve always been skeptical about artificial intelligence and how it can be used.

But recently, I’ve changed my position after discovering and reviewing Jasper AI, which I think can add real value to your writing via automation.

Here’s a detailed breakdown of Jasper.ai, along with its pros, cons, and Jasper alternatives.

Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!

Jasper AI Overview (What is Jasper AI?)

Jasper AI (formerly Jarvis AI and Conversion AI) is a new AI writing software that can help you generate articles, blog posts, reports, and more. It’s a useful tool for writers who want to expand their horizons and increase their productivity.

Since it uses AI technology, the results are often more than just decent – they’re impressive!


You can use the tool to write blog posts, social media content, website content, articles, reports, or even books. You just type your ideas into the program, press a button, and voilà – Jasper AI takes care of everything else!

Simply put, you have to put in some text to give its algorithms some idea about what you want to write, and it comes up with various samples of text that you may use in your blogs, social media, websites, and other copies.

The best part about using this software is that it saves you lots of time so that you can focus on other things like marketing or promotion of your content.

However, it’s important to note that Jasper AI doesn’t replace human editors or writers. It simply helps you write better content faster, gain some ideas for your content, and often helps you overcome the infamous writer’s block – or if you’re just getting lazy.


Regina Ongkiko, a B2B Content Writer for tech and SaaS, says,

I tried Jasper.ai once when it was still Jarvis. Maybe I’m using it wrong, but I really still prefer to write manually. I feel nothing replaces the human mind. But I think Jasper is a great tool when you’re experiencing writer’s block.”

Megan Kennedy Grundén, Marketing Consultant and Copywriter, Ariel also believes that Jasper merely helps with writer’s block or to speed the writing process – rather than completely replacing a writer.

Megan weighs in:

“I tested out a variety of AI copywriting tools to see how they compared, and some are better than others. The thing with these tools is that they don’t wholly replace our work. Instead, they help us in terms of time, writer’s block, and speed.

I would say that Jasper is visually pleasing and offers a lot of fun templates like Personal Bio, Creative Story, and Explain it to a Child. However, it takes a lot of time and effort when it comes to actually getting the work done.

One aspect of this is that Jasper only allows two AI text outputs at a time, so you have to continuously generate new content in order to find something you can work with. In my opinion, the output of the program is not good enough yet, so it takes longer to make something workable/legible than it would to just write something off the top of my head.”

How Does Jasper.AI Work?

Jasper AI uses machine learning algorithms and natural language processing (NLP) technology to analyze users’ requirements and provide them with customized content according to their input.

Its algorithms are fed a ton of content from the internet, which helps it produce content that can be used in blogs, emails, social media posts, and marketing messages.

They also claim to have consulted SEO and Direct Response Marketing experts to teach their tool, Jasper, how to write content.

Once you sign up with Jasper, the first thing you’ll notice when you sign up for Jasper AI is its user-friendly interface. It’s not cluttered and has large buttons and simple icons so that you can get started right away.


You can start by choosing from 50 different writing skills, including Product Description, Video Script, Email Subject Lines, Google Ads headlines, and more.

Let’s say you want to write a product decision for your website, email, or social media. Simply click on the template and proceed to tell the AI about your product/tool, what the product is about, and the tone of voice.


Once you press the “Generate” button, Jasper will write content instantly before your eyes.

Screen shot 2022-08-23 at 5.55.07 pm

The company claims that Jasper has read about 10% of the internet and knows all about your niche. They further claim that it’s trained by expert marketers to write emotionally persuasive copy.

The best part? You can even give commands to the AI assistant directly in the document.

Say, for instance, “Hey Jasper, write a paragraph about aliens and the tone of voice of Joe Rogan.”

And there you have it:


You can also edit and rephrase the content right inside the document and even generate your next paragraph on your own. It’s quick and straightforward!

The content will also be plagiarism-free and optimized for SEO.

There are even ways to simplify the writing process further and reduce the risk of repetition.

Sydney Fuhrman, Content Specialist Conklin Media, shares,

Commands (CMD + Enter) simplify the writing process and give the AI more direction, reducing the risk of repetition and irrelevance in the output. While it’s easy enough to tell Jasper to continue writing wherever your cursor is, it only takes a little more effort to give the AI something specific to do (like “make a list of X” or “outline a blog about Y”) – and the payoff is often worthwhile.”

Fuhrman further adds,

That said, there’s only so much you can do to prevent Jasper from repeating himself. Providing Jasper with a more diverse array of output models instead of relying on pattern recognition would be immensely beneficial; this is one of the areas I’ve found to require the most editing, so improving the variety of Jasper’s outputs would make writing with this tool even more efficient.”

Who Uses Jasper.AI?

Jasper.AI allows you to create content for your blog, ad copies, website, social media channels, and more.

Here are some of Jasper’s top customers:

  • Small business owners and solopreneurs want a second source of income but don’t have the time or skill set to write their own content.
  • Medium-sized businesses that want to grow their online presence by creating more content.
  • Large corporations that need help keeping up with demand for new blog posts, articles, and other types of content.
  • It’s also used by students who need to submit an essay or term paper at the end of each semester.
  • Individuals who want to make money online with affiliate marketing, SEO, or PPC campaigns.

Jasper AI Features Breakdown

Jasper AI uses artificial intelligence to understand your requirements and then write the content for you.

The app has several features that make it easy to use. These include:

1. 50 Use-cases/Templates

Jasper AI comes with pre-built templates and use cases so you can get started on your next project quickly. Here are some of the ways Jasper AI can be used:

  • Create Blog Posts/Articles
  • Build Landing Pages/Homepages
  • Develop Sales Copy
  • Produce Social Media Content
  • Write Emails for Your Campaigns

Source: Help

Jasper also offers AI-based tools to generate paragraphs, text summaries, creative stories, product descriptions, blog topic ideas, blog outlines, introductory blog paragraphs, conclusions, personal bios, Facebook & Google Ad headlines, company bios for LinkedIn, and much more.

I especially loved how templates are divided based on different use cases, such as email, website, blog, ads, ecommerce, social media, Google, video, SEO, and more.


There’s a template for pretty much anything you can think of.

Inside each template, you’ll be prompted to fill out specific fields to tell the AI tool what you want him to write about.

Leanna Serras, Chief Customer Officer of FragranceX, says that Jasper’s content templates are what makes it versatile.

Leanna explains,

“The content templates feature in Japser.ai is what makes it a versatile tool for our various content needs. The feature-to-benefit template allows us to list the features of a product and have them instantly converted to benefits.

The blog post outline template delivers an AI-generated outline for any topic of your choosing. The PAS and AIDA templates offer classic copywriting formulas designed to maximize conversions on our sales pages.”

That said, Serras believes that the main area of improvement would be that sometimes the tool generates irrelevant or inaccurate content, and it is still necessary for a human editor to check the content before publishing.

Naturally, what you enter in the fields will impact the outcome. The best way to go about it is by playing with different inputs until you get the possible output.

Let’s take an example of Jasper’s AIDA template – the marketing template to create content based on the Attention, Interest, Desire, Action framework.

Inside the template, you’ll see fields for:

  • Company/product name
  • Product Description
  • Tone of voice
Screen shot 2022-08-23 at 9.57.29 pm

One of Jasper’s unique features is the ability to set the tone of voice to anything you like. While you can choose from a range of given options or enter names of famous personalities you want Jasper to imitate. For example, you can choose Elon Musk, Bill Gates, etc.

Jasper will consider everything you input to give you the most relevant content possible.

Richard Smith, Co-Founder & Executive Country Director of Notta, says, “setting the tone of voice is my favorite feature in Jasper.ai.”

He further elaborates,

“It helps me generate paragraphs that can sound like anyone, from Optimus Prime to Barack Obama.

I vary the tone depending on the type of content I want. For instance, if I am trying to prove my point through a statement, I set the tone to “Ben Shapiro” to have some strong and quirky points to throw at others. Or I use Warren Buffet whenever the goal is to give insightful advice.

It’s fascinating how the application helps me change the personality of my writings to fit with different conversations and make the most impact. Jasper is a revolutionary step in AI-based writing and its popularity will only surge in the future. I just hope they bring out a mobile application soon.”

Jasper also automatically saves the information you generate in the AI output section on the navbar.

2. Jasper’s Boss Mode

In addition to a full array of pre-built templates, Jasper’s Boss Mode allows you to create long-form content based on your specific needs and use cases. Blog posts, marketing emails, website copy, Facebook ads, product descriptions, and even books – you can create it all with the Boss Mode.

Start by opening a new document, and you’ll be able to interact with Jasper in a few unique “Boss Mode” ways.

You just have to give Jasper a few details about what you want him to write, including tone of voice, language, keywords, and more.

Screen shot 2022-08-24 at 4.46.37 pm

And once you hit the compose button, Jasper will create unique and plagiarism-free content for you.

In addition to being plagiarism-free, the content will be SEO-optimized content and come with Grammarly integration to help you write error-free copies.


Source: Blogs

Not just that, it also integrates with Surfer SEO – one of the best content writing tools for SEO. This way, you can optimize your pages simultaneously and attain a higher rank in Google searches.

With Boss Mode, you can also keep your content organized in different folders.


Another fantastic feature in the Boss Mode is being able to curate your recipes and then share them with Jasper’s community.

3. Jasper Community Recipes

The community recipe feature allows users to share their common recipes with other users. It also helps them find the best recipes for their use cases.

Users can search for recipes by tags or category and save them in their personal collections.

It’s basically helpful how-to blogs from community members. Jasper Community has answers to all your questions, from how to use the blog post tool and how to write a sales page to how to leverage listicles. You can also share tutorials in the form of video blogs in the community.


Source: Community

Mogale Modisane, the CEO and Chief Content Creator of Technical Engineering, shares her experience with the feature:

“I love that you can curate your own recipes and share those with the community. I generally also write articles that have a similar structure, i.e., “How to” or “Best….” having my own recipes and leaning on the community’s recipes is a real-time saver.”

4. Jasper AI for Business

Jasper offers three plans: Starter, Boss Mode, and Business.

The business plan gives you access to custom words/user packages and personalized onboarding support to scale your business with Jasper. You get one dedicated account manager to help you plan and improve your workflow.

The team at Jasper also provides Zoom learning sessions for your teams.

Here’s everything else you get with Jasper’s Business plan:

  • 24*7 exclusive customer support.
  • You can add ten seats to your plan.
  • Flexible billing options
  • The ability to manage limits per user

5. Surfer SEO Integration

Jasper provides native integration with Surfer SEO, an excellent tool for content analysis and optimization. The integration with Jasper helps you optimize your content for SEO, which is an essential factor for getting higher rankings in search engines like Google, Yahoo!, and Bing.



For the uninitiated, it helps you leverage high-ranking keywords and allows you to see what keywords are being used in your writing (and which ones are working best) before publishing.

The integration will also help you:

  • Create article outlines to get high rankings
  • Discover the suitable number of words, headings, images, etc., to use in the article
  • Improve your content’s readability
  • Get high-tail keyword suggestions based on the competitive analysis

In addition to the Surfer SEO integration, Jasper has a specific recipe for product page SEO & meta descriptions.

Alexander Reid, Content Editor of TriviaWhizz, shares his experience with Jasper’s SEO product page template:

“I love Jasper.ai for its SEO product page. This feature helps you get more site visits through organic searches by improving your content’s SEO. The meta-descriptions and titles of your websites or products are customized by the AI feature that makes your job much easier. It saves you time to focus on other work than coming up with the right keywords and strategies to rank higher on Google.”

Alexander, however, is concerned about repetitive words in the content. And we’ve heard similar complaints from other users.

He weighs in:

“One thing the tool can work on is making the content more usable. The content uses outdated and repetitive words at times that require changes. It is unable to work with jargon at other times. The words need to be checked thoroughly to prevent the publishing of low-quality content.”

6. 25+ Languages

Jasper reads and writes Bulgarian, Chinese, Czech, Danish, Dutch, English, French, German, Greek, Hungarian, Italian, Japanese, Romanian, Polish, Russian, and Spanish, among other languages.


Source: Languages

This can be helpful for businesses looking to expand globally, bloggers who want to reach new readers, and anyone else who needs to communicate with people from different cultures.

7. The Rewrite Feature

Jasper is not just a text generator. It also has a feature called the Rewrite Feature, which allows you to rewrite the generated text in any way you want. This makes Jasper a handy tool for marketers, copywriters, and others trying to create content quickly.

This feature also comes in handy if you wish to rework an existing article.

Here are all the templates/features you can use to rework your existing content:

  • Content improver template – to make your content more cohesive, engaging, and creative.
  • Explain it to a child template – to simplify your content and make it easier to read.
  • Text summarizer template – to summarize the key points from a piece of content.
  • Highlight and rephrase functions in documents.
  • Highlight and explain it to a 5th grader function in documents

For Will Gill, Event Entertainer at DJ Will Gill, Jasper’s rewrite feature also helps break the language barrier.

Will shares his experience with the feature,

“Unlike most business owners, I myself handle all of my SEO and marketing. I spend a lot of time writing articles about my industry, which is corporate events. Sometimes, I feel that I’ve written all I can about DJing, Emceeing, and event production.

Luckily, Jasper.ai has several ways to “re-write” what you have already written. My favorite one to use is the “Explain it to an X” feature. This is where you take your article and excite a command like “explain it to a 5th grader,” and Jasper will transcribe a new article in simpler terms.

With so many possibilities where X could be any noun, era, or language, the number of new articles is almost infinite! This is hands down the most powerful and creative copywriting software on the market.”

Jasper AI Pros:

  • It’s easy to use – no technical knowledge required; just follow the steps: Enter your text into the box; Choose a template; Click on the “Start Writing” button; Wait until the end of the process and get the result!
  • You can use it to create articles, blog posts, books, and eBooks.
  • It’s more than just a simple copy-and-paste tool. The AI technology analyzes your data, including your competitors’ blogs, tweets, and social media posts, then suggests the best way to write each piece of content. The software also learns from what you write so that it can offer better suggestions in the future.
  • Generates unique content every time – Content from the Jasper AI tool will be completely original every time you use it, which makes it great for marketing purposes.
  • Maximizes your writing speed – It helps you write more efficiently by eliminating the need to write manually. You can now focus on your ideas and not on the formatting process.
  • 50+ templates – One of Jasper’s most significant advantages is the number of templates it offers. It has more than 50 different templates for your content, so no matter what kind of post you want to create, there will be something for you.
  • Community support is wonderful – Jasper.ai has an extensive community of users that are constantly adding new content to the platform and improving it.
  • Wide range of language options – Jasper.ai offers support for over 25 languages, which makes it possible for you to create content in most languages.
  • You can choose the tone of voice – If you want your content written in a certain way, then Jasper will do it for you!

Jasper AI Cons:

  • The site’s algorithms can’t guarantee that all its content is unique, even if it does provide plagiarism-free material.
  • Fast s​upport is available with the enterprise/business mode only.

Jasper AI Pricing

Jasper comes with three pricing plans, including:

Starter – Starts at $24/mo

  • 20K words/month
  • Up to 5 seats
  • Provides support for over 20 languages
  • 50+ AI templates to get started
  • Online chat support

Boss Mode – Starts at $49/mo

  • It includes all features from the Starter plan
  • 50k words/month
  • You get access to priority chat support
  • An editor like Google Docs.
  • Access to more templates than the Starter plan
  • Compose & command

Business – Custom

  • Premium support
  • Custom packages for writing limits
  • Limit per user is available
  • You get a dedicated account manager
  • The plan comes with free training sessions
  • Flexible payment options are available

It also comes with a 5-day free trial, which gives you enough time to get started with the tool and determine if it’s suitable for you or not. When you get started today, your account will be instantly loaded with 10,000-word credits.

Talking of Jasper’s free trial, Evan McCarthy, Founder of Sporting Smiles, explains,

“Firstly, I commend Jasper.ai for offering us a free trial as a small business. This enabled us to try out all these new capabilities before deciding whether or not to sign up for a paid subscription.

The fact that there is no minimum contract term is something I always appreciate for new tech because additional spending on the 101 tools released every 5 minutes is a headache for a small business trying to embrace more efficient ways to help their business and employees.

There are so many new AI tools on the market that having a solid trial run is important for businesses with specific budgets.”

However, Evan alludes that the tool could do with more integrations, as currently, it only integrates with Surfer SEO and Grammarly.

“I would suggest maybe stronger integration with other business tools could offer greater integration allowing small business owners to use the platform more efficiently.”

Jasper AI Alternatives

There are many similar AI copywriting tools out there that perform similar tasks to Jasper.ai. These tools are great alternatives if you’re looking for something similar to Jasper.ai, but they also have their own advantages and disadvantages over each other so let’s take a look at them:

1. Copysmith

Copysmith is an AI-based platform for generating product descriptions, blog templates, social media content, advertising content, and more.


Copysmith’s Campaign Builder offers various templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few clicks. You can also use templates to create website content, blog templates, email, idea generator, content rewriters, and more.

Other key features include:

  • Bulk Product Descriptions & Content Generation – It is as simple as uploading a spreadsheet and getting Copysmith to generate SEO-optimized product descriptions.
  • Integrations – Copysmith offers various integrations, such as Frase to fetch SEO data, Google Ads to run campaigns, Microsoft Word to create and share content, WooCommerce to manage products, Zapier to automate your content creation, and Hootsuite to create a social media calendar.
  • Chrome Extension – No matter where you are working, adding Copysmith’s chrome extension will enable you to use its AI tools.
  • API – You can connect your eCommerce platform, reports, analytics, marketing automation, and more with API integration.
  • Team Collaboration – Copysmith helps users save their time spent going back and forth between workflow apps. Its team collaboration feature enables users to collaborate with members from other workflow apps like Slack, Google Docs, and Asana.



  • It offers multiple templates to generate content.
  • Easy to understand user interface.
  • It comes with a plagiarism checker tool.
  • Although it’s simple to use, it provides enough tutorials for any new user to get started.


  • Long-form content writing is difficult. You need to check if the data is authentic.


Starts from $19 per month for 75 Credits / up to 40k words.

2. Copy.ai

Like Jasper, Copy.ai is an AI tool that helps you write more and faster. It can generate ideas for your articles, blog posts, social media, email, website copy, case studies, and other types of content. The great thing about this tool is that it doesn’t require any programming knowledge from you!

The best part? It’s pretty easy to use.

It works in 4 simple steps:

  • Select your project,
  • Put in some simple context,
  • Check out the multiple copies in the results,
  • Edit the copy and use it.

It also offers several templates to create follow-up emails, cold emails, real estate listings, thank you notes, marketing plans, business plans, resignation letters, reference letters, job descriptions, and cover letters.


Other key features include:

  • Community and blogs – It has a community group on Facebook where you can discuss various topics around how to get the best out of this AI tool. The company blog also has a wide range of learning material that any new user can benefit from.
  • AI writing tools – You can write engaging content with the use of its Instagram caption generator, product description generator, sentence rewriter, content idea generator, website call-to-action generator, email subject line generator, slogan generator, and more.

That said, copy.ai is more suitable for copywriting content than long-form content. While it won’t give you a full-fledged blog post or article, you can use it to brainstorm paragraphs in the middle, blog intros, conclusions, and the like.

If you want to write long-form blogs, articles, ebooks, and more, you might want to search for other Copy.ai alternatives like Jasper.


  • A simple, easy-to-use interface that any novice user can understand.
  • Plagiarism-free content.
  • You can set the content to specific tones.
  • Generates multiple copies that give you different ideas on curating your copy.
  • Offers unlimited credits with premium plans.


  • The free plan is basic and allows only 2,000 words per month.
  • Costlier than many other AI writing platforms.


Starts from $49 per month for 40k words per month. There’s also a 7-day free trial that lets you create up to 2000 words per month.

3. Rytr

Rytr is another AI-writing tool that helps you generate blog ideas, outlines, pitches, call-to-action, emails, ads, landing pages, website copies, job descriptions, and more.


You can choose from over 18 tones, including convincing, appreciative, candid, casual, and more.

Rytr also supports 30+ languages, including English, Chinese, Arabica, French, German, Finnish, and more. The team continues to add more languages to make the tool widely available.

Again, like Copy.ai, it’s more suitable for product descriptions, intros, ad copy, captions, and more. If your goal is to create long-form content, it’s better to stick to Jasper.

Other key features include:

  • Use cases – It supports 20+ use cases, including blog ideas, blog outlines, blog sections, business idea pitches, brand names, call-to-actions, emails, interviews, and more.
  • Browser extension – With the Google Chrome extension, you can enable Rytr’s Magic command and editing tools across all web applications. This helps you maintain your tone across all the platforms.
  • Integrations – You can connect your Semrush account to get keyword suggestions.


  • Simple user interface
  • The magic command lets you generate content for letters, poems, etc.
  • It comes with an in-built plagiarism checker.


  • Fewer credits with the free plan.
  • You need to check the authenticity of the data.
  • It does not quite deliver what you want exactly. I found Copy.ai and Jasper to be more accurate and relevant.


Starts from $9 per month for up to 50k characters per month. There’s also a free trial that lets you generate up to 5000 characters per month.

4. Writesonic

Writesonic helps you write SEO-optimized, long-form articles of up to 1500 words in a matter of seconds.

Writesonic provides a tool to write blog posts, sales copy, eBooks, product descriptions for Amazon products, features, titles, and more. It’s a product that helps you generate ideas for blog posts, write outlines for your books, and even generate entire blogs in just 15 seconds.


Writesonic editor

Other key features include:

  • Paraphrasing tool – It lets you rephrase your paragraphs. You have to put your text, and it will come up with a different version of the same text.
  • Text Expander – A sentence or entire paragraph, Writesonic helps you expand your content to create long-form articles.
  • Landing page generator – Simply enter the product’s name and description, and Writesonic will come up with several variations of the page texts that you can use on your landing pages.


  • It offers a free trial that gives access to all its tools.
  • It’s more affordable than most other counterparts.
  • It also offers a pay-as-you-go option.


  • The user interface is a bit complex for beginners.
  • The content may show some plagiarism.


Paid plans start from $10 per month for up to 30k words. The free trial, on the other hand, lets you generate up to 6500 words per month.

5. ClosersCopy

Closerscopy provides SEO-optimized copies for blogs and automates content creation. It comes with a drag-and-drop content builder that makes your tasks easier. You can simply drag and drop elements on your copy. You’ll just have to provide some context when configuring this builder.

Other key features include:

  • Templates – It offers many templates such as Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, etc.
  • LongForm editor – As the name suggests, this lets you write long-form articles, which is especially helpful for bloggers and marketers. It makes writers build their long-form copies in just a few minutes.
  • Emotion analysis – Closerscopy analyzes the tone of your copy and helps you build the content around the readers’ emotions.
  • Sentence structure – It identifies complex sentences and helps you break the sentences to simplify them for the readers.


  • It has an intuitive user interface.
  • Offers drag-and-drop content builder.
  • Provides detailed video tutorials for each process.
  • Also provides tone analysis.


  • No free plan or trial period.
  • Costlier than many other AI tools.


Starts from $49.99 per month for 300 AI runs per month.

Wrap up on Jasper AI

Jasper.ai is great for writers, entrepreneurs, and business professionals, especially those who want to ensure their writing is clear and flows well.

It won’t necessarily write your content for you, but it will help you get through writer’s block and save time.

If you’re willing to invest in this program, you could be using it to write top-quality content in no time, with virtually zero effort. But if you’re fine with human writers, Jaspers may not be worth your investment.

Sign up for Jasper and get 10,000 words free with this link.

Deepti Jain

Comments are closed.