Ideas on growth, experimentation, and living well.

I write about organic growth, A/B testing, data analysis, and the occasional life reflection. Subscribe for a monthly roundup of posts, recommendations, and a personal note you won't find on the blog.

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Alex Birkett

Drink more beer, live a better life.

Note: I wrote this post a long time ago, but when I was migrating content from my old site, I wanted to revisit it. I added some weight, changed some words, and restructured the format, but the message is the same. What’s your favorite beer? I ask because you might even be naive enough to … Read more