Last Updated on March 7, 2024 by Alex Birkett
I love writing, but I hate writing ad copy.
Give me a 5,000 word long form blog post, and I won’t flinch.
However, ask me to write copy for a Facebook ad, and I’ll spend all day staring at a blank interface. I’m not sure why; it’s so much pressure writing short form, direct response copy.
So what I like to do is start my creative process with ad copy generators. These are tools that can help me bust through writer’s block and get some ideas on paper.
This article will cover my 9 favorite ad copy generator tools. For each, I’ll give it an honest review (promise — some are quite harsh), pros and cons, pricing, and their G2 score.
What is an Ad Copy Generator?
An ad copy generator is a tool that helps you write effective, persuasive, and results-driven ad copy. These tools come in different forms; some are web-based while others are downloadable software.
Some ad copy generators will help you with the entire process of creating an advertisement, from conception to execution. Others will focus on specific aspects, such as generating headlines or crafting calls-to-action.
The best ad copy generators will offer a mix of features that’ll help you at every stage of the process. And they’ll be easy to use so you can get great results without spending hours in front of a screen.
What Features Should an Ad Copy Generator Have?
The best ad copy generators will offer a mix of features that’ll help you at every stage of the process. And they’ll be easy to use so you can get great results without spending hours in front of a screen.
Here are some features to look for:
- Headline generation: A good ad copy generator will be able to generate headlines that are both effective and clickable.
- Copywriting assistance: The best ad copy generators will offer guidance on how to write persuasive, results-driven copy.
- Creative inspiration: If you’re struggling to come up with ideas, an ad copy generator can provide the spark you need to get started.
- Keyword research: Ad copy needs to be optimized for the right keywords so your target audience can find it. A good ad copy generator will help you with this.
- Competitor analysis: It’s important to know what your competitors are doing. A good ad copy generator will help you research and analyze your competition.
- Artificial intelligence: the most useful ad copy generators leverage artificial intelligence to come up with tons of creative copywriting.
- Ad testing: Once you’ve created your ad, you need to test it to see if it’s effective. A good ad copy generator will help you with this.
Now that you know what to look for in an ad copy generator, here are my top nine picks for the best ad copy generator.
Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions espoused in the content nor the style in which they are written. If I think a product sucks, I’m not going to say otherwise. This is just a bonus and a way to fund the whole operation. Anyway, enjoy the article!
The 9 Best Ad Copy Generator Tools
- Jasper AI
- Copy AI
- WriteSonic
- Hypotenuse AI
- Google Text Ad Preview Tool by Andrew Marketing
- Copysmith
- Anyword
- Connect.io Facebook Ads Generator
- WordStream Smart Ads Creator
1. Jasper AI
Jasper AI is my favorite all around AI writing assistant.
It’s great for ad copy, but can also help with blog posts, emails, and even social media posts.
As I literally always say when I’m writing a blog post about AI copywriting software, I’m using Jasper to help me write this blog post. My process goes like this:
- Come with an idea (either through inspiration or keyword research)
- Outline the post using Frase.io plus my own research
- Start writing the basic draft using Jasper
- Write the next 50% myself
- Edit
- Publish
I’d wager that Jasper saves me about 3-4 hours per post (depending on the topic and length of course).
Anyway, it’s not just for long form content.
It’s got templates galore – from email copywriting, product description copy for ecommerce, marketing campaign ideation (yes, it can generate marketing ideas for you), social media platform templates (LinkedIn, Instagram, Facebook ad), Google ads, and more.
One thing about this tool to know: you can definitely get started with little training, but to really get the maximum value out of the tool, you should learn the ropes. They’ve got great courses teaching you how to use it for SEO, to drive conversions, to write a book…basically whatever your writing use case it.
Anyway, I love this tool. The team is incredible, the platform keeps getting better, and they just launched an amazing AI image generator. Really impressive stuff.
Pros:
- Boss Mode is genuinely impressive
- Highly customizable and can train to your own voice
- Great ready made recipes and templates for copywriting frameworks
- New AI image generators
- Relatively low cost for a rich feature set.
- Solid integration with Surfer SEO
Cons:
- Tough to learn to use well
- Can generate inaccurate copy in long form content
Pricing: Starter plan is $29/mo for up to 20,000 words. However, I recommend getting Boss Mode (unlocks the most powerful features). This starts at $59/month for 50,000 words per month.
G2 Score: 4.8/5
2. Copy AI
Copy AI is my second favorite AI writing software.
It’s got an insane amount of templates to get you started, including even a full blog post template where you can generate a long form blog post in minutes.
More importantly, they have powerful ad copy templates.
Some of these are structural, including persuasion frameworks like AIDA, but others focus on the platform (for instance, they have a specific Facebook ad copy tool as well as an Instagram caption generator).
They use GPT-3 to create contextual copy based on your formulas and inputs. This means you can train the tool to create high converting sales copy just as easily as you can generate factual product descriptions or conversational blog posts.
I’ve found Copy AI to be inaccurate at times when writing factual information, so it’s not my favorite for long form blog content.
I do really enjoy it for short form copy, though — particularly for generating a massive amount of Facebook ad copy variations to test out.
Pros:
- Full blog post generator
- Great at short form copy like Facebook ads
- Uses GPT-3
- Flexible
Cons:
- Less accurate than other tools
- No AI image generation
- A bit pricey
Pricing: they have a free plan with 1 user seat and up to 2,000 words per month. Then the first plan starts at $49/mo for 40,000 words and 5 user seats.
G2 Score: 4.9/5
3. WriteSonic
WriteSonic is super similar to Jasper. Both teams actually went through Y Combinator.
This one was only founded in 2021, but it’s quickly become a popular AI writing tool for all purposes. Like Jasper, it has dozens and dozens of ready-made templates for all you AI noobs out there.
These include ad generator tools like Google ads, Facebook ad copy, and templates for meta descriptions and product descriptions to better show up in the search engine results pages.
WriteSonic is also decent for long form content, though they’re limited compared to Jasper. I find it about on par with Jasper in terms of accuracy and helpfulness when writing blog posts, though I do think Jasper has a bit more of an edge when it comes to the user interface.
Pros:
- Start out free
- Powerful and customizable
- Great templates for Facebook ads and Google Ads
- Super cheap when compared to the others
Cons:
- Struggles with technical and factual content at times
- Long form tool isn’t great, very limited
Pricing: Free up to 2500 words (at premium quality), first plan is $10/month
G2 Score: 4.8/5
4. Hypotenuse AI
Hypotenuse AI is an AI copywriting software built specifically for ecommerce and retail. It’s great for product descriptions, social media posts, website copy, and basically anything related to selling stuff online.
The software is trained on millions of ecommerce examples, so it knows exactly what kind of language to use to get people to convert. And it’s constantly learning — the more you use it, the better it gets at understanding your unique voice and style.
The only downside is that it’s not as versatile as some of the other AI writing tools on this list. If you’re not in ecommerce or retail, it’s probably not going to be that helpful to you.
Pros:
- Hyper focused on ecommerce use cases
- Bulk content generation gives you thousands of variants
- Great template for Instagram ads and captions
- New image generator
- Shopify integration
Cons:
- Lacks good long form content generator
- Less feature rich than other AI copywriting tools
Pricing: $29/mo for starter and $59/mo for growth tier. They also offer a free trial
G2 Score: 4.2/5
5. Google Text Ad Preview Tool by Andrew Marketing
This tool is much different than others on this list.
If I’m honest with you, it’s not even an ad copy generator. It’s a visualizer. Basically, you can use this tool to see if your ad copy generated from other tools looks good on Google Ads and in search engines.
Simple tool, really. Just input your headline copy, description copy, URL, and any additional features like sitelinks, etc. It’ll show you what it looks like in the search engine:
Other than that, nothing much going on here. It’s a free, simple tool.
Pros:
- Shows you what your Google Ads will look like
- Free
Cons:
- Doesn’t actually generate ad copy
- Super limited in use case
Pricing: Free!
G2 Score: NA
6. Copysmith
Copysmith is another great AI copywriting assistant built primarily for ecommerce marketers.
My low-key hypothesis is that the AI tools built for ecommerce marketers are better at ad copy because that’s such a core marketing channel for retailers. As such, Copysmith (and Hypotenuse AI) are wonderful ad generator tools.
It’s got ready-made templates for product descriptions, of course. They also have bulk content creation features, where you can create hundreds and thousands of pieces of content at scale. You can generate meta descriptions for an entire website, or product descriptions for your entire catalog of products within minutes.
Same goes for ad copy – literally generate hundreds to thousands of variants of your Facebook ad content in minutes. If you’re a high scale experimentation organization that runs dozens to hundreds of A/B tests a month, especially on your marketing campaigns, this tool will be a powerhouse for your team.
Of course, it’s got its shortcomings. For instance, not great at long form blog content. Can be inaccurate at times. Depends on the feedback and inputs you give it. And like any other AI tool, it requires care and understanding from the human operating it to make it write effective and high converting copy.
Pros:
- Great integrations with Frase, Google Ads, Zapier, Hootsuite, Word, Chrome, and Woocommerce
- API access
- Bulk content generation
- Teams and collaboration capabilities
- Great campaign builder
Cons:
- Not wonderful at long form ad copy
- Credits expire if unused
- Gets some factual details wrong, requires a lot of editing
Pricing: $19/mo for 75 Credits / up to 40k words. Includes plagiarism checker. They also have a free trial.
G2 Score: 4.3/5
7. Anyword
Anyword is effin’ powerful.
It’s not as well known as some of the other tools on this list, but it definitely deserves a spot here.
It’s an AI writing tool that you can use for basically anything – website copy, social media posts, email subject lines – you name it. They’ve built their platform for insane scale, too, offering API access plus bulk content generation.
It’s really versatile and can be used for a variety of different content types. I’ve found that the results are usually pretty accurate, too – though not perfect, of course. No AI tool is going to be 100% accurate all the time.
The interface is also really user-friendly and easy to use. You can get started with Anyword in minutes, without having to go through a bunch of tutorials or read a manual.
The only downside is that it’s not as specialized as some of the other tools on this list. If you’re looking for something specifically for ad copy or product descriptions, you might want to check out one of the other tools.
Another huge benefit to Anyword: it factors in your customer persona and also gives you a predictive performance score.
Afterall, good copy isn’t generic. It’s specific. It speaks to your unique audience.
This tool helps you get closer to the goal of resonating with your target audience, going beyond mere content generation.
Pros:
- Factors in customer personas and campaigns
- Gives a predictive performance score
- Set up for insane scale
- API access
- Easy to use interface
Cons:
- Runs a different AI model than others, tends to be a bit less accurate, so more editing required
Pricing: $19 /month for their starter plan (and they have a free plan as well)
G2 Score: 4.8.5
8. Connect.io Facebook Ads Generator
The Connect.io Facebook Ads Generator is pretty neat. It’s muy especifico and focused on Facebook ads (as you can tell by the name!)
It’s really easy to use. You just enter in some information about what you’re selling and it spits out ad copy ideas. It’s great if you’re feeling stuck or uninspired and need some help getting the creative juices flowing.
To be completely honest, the tool isn’t feature rich nor is it that great. It’s good for generating ideas if you’re completely bare or starting from scratch. But as you can see from my example here, the copy it generates is…not good:
It’s also clearly a lead generation play for the company (i.e. it’s “free” but you have to enter your email address to get the results).
Connect.io isn’t an AI copy generator, so it’s just not a core engineering priority of theirs. Still, if you just want some quick ideas, this one is free and easy to use, so may be worth a spin.
Pros:
- Good at quick ideas
- Free
Cons:
- Very bad outputs usually
- Not a “product,” but rather a lead generation tool
G2 Score:NA
9. WordStream Smart Ads Creator
WordStream’s Smart Ads Creator, a free tool to generate ads based on your landing page, is an incredible resource for marketers.
It’s super easy to use. You literally just enter your domain or URL and hit “enter.”
It then pulls copy and imagery from your website to give you multiple variants of example display ads:
I will say, the ads aren’t generally that great. The tool lacks context, so it basically just pulls the copy that’s on your page. Sometimes that makes a great ad, sometimes it doesn’t.
It does help you get inspired, though. Even just entering my agency’s website in, it gave me a few ideas for ads I could be creating for our target audience.
Pros:
- Automatically pulls in copy and imagery using your own website or landing page
- Gives pretty good creative ideas
- Free
Cons:
- Doesn’t really get you thinking “outside the box”
- Only limited copy and image generation
- Specifically suited for display ads
Pricing: Free!
G2 Score: NA
Conclusion
Ad copy generators are abundant nowadays. If you’re struggling with writer’s block, or just want additional firepower provided by artificial intelligence, you’ve got tons of options at various price points.
Jasper is my favorite all around artificial intelligence copywriting tool. For ad copy, I like to use their specific templates, especially the AIDA framework for longer ads.
Copy AI is also a fantastic all purpose AI writing assistant.
For those with low budgets, Wordstream’s Smart Ads Creator and Connect.io’s Facebook Ad Copy Generator are okay. Not the best, but they do help get some ideas on paper.
At the end of the day, no ad copy generator is going to replace human ingenuity, strategy, and a good process that allows for sufficient testing of creative and targeting.
But I’m happy to say, there are lots of tools that can help out. I’ve covered 9 on this list, though I’m sure there are more I missed. Feel free to let me know if I missed a good one.