Alex Birkett 
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
This article is about finding flow and fulfillment in your work. But more importantly, it’s about avoiding despair, boredom, and frustration. This was written to solve my own problem. For a while, I wanted to tear my hair out and didn’t realize what was actually wrong. Ostensibly, my career was progressing, but I felt uninspired, … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2016 (2017, 2018, 2019) and find them fun and useful. 2020 Was a Good Year … Read more
Reading has always been a large part of my life, but this year in particular, I read a ton — 51 books. The global pandemic pushed everyone indoors, and I didn’t know what to do with that time other than work, read, workout, and play music. Thus, I’ve had a great year for reading (#silverlinings). … Read more
Things move quickly. New emerging fields open up all the time. The best marketers are multi-disciplinary (T-Shaped, they say). It’s hard to keep up, let alone get ahead. It’s never been easier to get access to high quality education. There are tons of digital marketing courses available online, both free and paid options. More than … Read more
Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees … Read more
A/B testing is, at this point, widespread and common practice. Whether you’re a product manager hoping to quantify the impact of new features (and avoid the risk of negatively impacting growth metrics) or a marketer hoping to optimize a landing page or newsletter subject line, experimentation is the tried-and-true gold standard. It’s not only incredibly … Read more
“Data-driven culture” is a phrase you hear thought leaders speak about at conferences and executives fondly bestow upon their organizations. But like “freedom,” “morality,” and “consciousness,” this elusive phrase seems to evade universal understanding. That’s to say: what the hell does a “data-driven company culture” even mean? What is a “Data-Driven Company Culture,” Anyway? A … Read more
After I sent my “how to write well” article to my email list a few weeks ago, I got several questions about my writing routine. I’m going to be honest, it’s not the most structured or meticulous. But I do write a lot, so here it is… What to Do When You’re Too Busy for … Read more