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Alex Birkett
Experimentation Leader & Content Agency Founder
Blog
My Best Articles
Write a Guest Post
Subscribe
About
Principles
Writing
Speaking
Work
Data
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Data
What’s the Ideal A/B Testing Strategy?
The 7 Pillars of Data-Driven Company Culture
Data Literacy: 10 Lesser Known But Super Important Concepts To Know
The 23 Best CRO Tools in 2020
Mo Data Mo Problems? When More Information Makes You More Wrong
How to Learn R (for Marketers and Business Folks)
A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)
Content Optimization: How to Make Content Better
Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy
3 Things I’ve Done in R in 2017 So Far
