Data

What’s the Ideal A/B Testing Strategy?

The 7 Pillars of Data-Driven Company Culture

Data Literacy: 10 Lesser Known But Super Important Concepts To Know

The 23 Best CRO Tools in 2020

Mo Data Mo Problems? When More Information Makes You More Wrong

How to Learn R (for Marketers and Business Folks)

A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)

Content Optimization: How to Make Content Better

Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy

3 Things I’ve Done in R in 2017 So Far