We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.
Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.
As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal to become more technical, and I’ve certainly gravitated towards the data arts in that regard.
I’ve explored front-end languages like JQuery, and while that added a lot of value in very predictable ways, R has made more sense to me so far.
I feel more comfortable learning it.
Even better, I continue to come up with awesome ways to use it (the limiting factor in most of my ideas is, of course, my skill level).