Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy

We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.

Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.

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3 Things I’ve Done in R in 2017 So Far

As I mentioned in my little post on New Year goals, I’m learning R. It’s part of a broader goal to become more technical, and I’ve certainly gravitated towards the data arts in that regard.

I’ve explored front-end languages like JQuery, and while that added a lot of value in very predictable ways, R has made more sense to me so far.

I feel more comfortable learning it.

Even better, I continue to come up with awesome ways to use it (the limiting factor in most of my ideas is, of course, my skill level).

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