Alex Birkett
Conversion Optimization and Growth Strategist
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Growth
What’s the Ideal A/B Testing Strategy?
Brand Awareness is Basically a Meaningless Metric. Here’s Why.
The Economics of Content Creation (or Why Most Roundup Posts Are Awful)
Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine
A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)
Growth Models
How to Capture Email Leads (using Journalism’s 5 W’s technique)
How to send better, non-spammy outreach email
Content Optimization: How to Make Content Better
Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy
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