content marketing Archives

There Ain’t No Such Thing as Free Lunch in Content Marketing

August 26, 2020July 16, 2018 by Alex Birkett

“There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece inspired by a recent BuzzFeed article that outed contributors at “trustworthy” publications like Forbes, HuffPo, and Inc. To recap the piece: Forbes and others operate using a free contributor model. In addition, their editorial stringency … Read more

Content Optimization: How to Make Content Better

January 13, 2025March 23, 2018 by Alex Birkett

They say the third lever of content marketing growth is content optimization.

Content creation, content promotion, and content optimization.

What I learned about content marketing at CXL

August 26, 2020October 6, 2017 by Alex Birkett

I always wish that more people would document their learnings as they go through a process. We often get post-hoc analyses that are cleaner in retrospect and spoken about from a 10,000 foot view.

A big part of my job at CXL was to do content marketing – create great shit, promote it, grow traffic, leads, etc.

Luckily, I did document a lot of what I learned while going through it.

This post covers a lot of what I’ve learned about content marketing and doing it well (in the context of CXL’s business, at least. May or may not apply to yours).