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Alex Birkett
Experimentation Leader & Content Agency Founder
Blog
My Best Articles
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Subscribe
About
Principles
Writing
Speaking
Work
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Brand Awareness is Basically a Meaningless Metric. Here’s Why.
The Economics of Content Creation (or Why Most Roundup Posts Are Awful)
Content Marketing Strategy: Everything You Need to Know to Build a Growth Machine
A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)
Productivity Hacks
Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy
2018 Goals
Content Promotion: Every Single Tactic You Can Use to Boost Traffic
How to Learn Spanish (My Process)
Three Instant Ways (<2 min) to Make Facebook a Productive Place