“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the time, but to be honest, I don’t really know what it means. On its surface, it’s somewhat obvious: it’s the amount of people who know about your brand. But that simple, stupid Google search definition … Read more
Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business decisions (and choose what to read)
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was … Read more
A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should … Read more
The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like $50 billion a year, and we all listen to Tim Ferriss’ podcast, which in effect covers the morning routines and productivity hacks of those more successful than us. We all want to squeeze more out … Read more
We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to run solely on creativity.
Content marketing is a creative endeavor – just as other types or marketing are – but data and analytics can inform content marketing just like they can paid, social, or affiliate.
New Year’s Resolutions™ are overrated, but time-based goals are nice. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. 2017 Was a Good Year In 2017, I hit lots of personal and professional goals. I started training Krav Maga and taking Spanish lessons (studied … Read more
Content marketing works. It works better if you’re good at content promotion.
Facebook is ridiculously engaging. That’s why they run all those tests – to hook you.
But you have work to do. Or at least I do. So I don’t want to spend all my time on Facebook. And if I am spending time on Facebook, I want it to be valuable.
So I did three things that made sure every second I spent on Facebook would be a net positive effect on my life.
