Whether you’re starting a new website or redesigning your current one, there’s a good chance you’ll be using a CMS. The question is, though…what CMS solution should you choose? CMS solutions can save time and money (free up valuable developer time) in the long run, but getting started with them can be challenging. If you … Read more
Redirects are an important part of technical SEO. When done properly, they can optimize your site and improve your rankings. This article will cover some of the unaddressed questions on the topic of redirects. The aim is to explain things as simply as possible to make redirects accessible to all SEOs, from beginners to experts. … Read more
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation. Let’s talk about the opposite: how to sabotage an A/B testing program. Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the Negative? I love looking at things through a via … Read more
Chances are you’re reading this article because you suffer from one or more productivity problems. We all do. It’s often hard to know where to start when dealing with such issues, which is why it’s great that there is such a wide array of apps available for smartphones and tablets. The best productivity apps promise … Read more
I never thought I would use an AI Copywriting tool. When I started out in content marketing, I didn’t imagine it would be possible to have a machine write your copy for you. I also felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence … Read more
The amount of free or affordable education online is insane. I’ve taken everything from dance classes to deeply technical A/B testing courses, and I’ve gotten so much value out of most courses I’ve taken. If you’re here, it’s because you want to learn content marketing. Fortunately, there’s no shortage of content marketing courses out there. … Read more
Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more
I’ve tried out most of the big digital marketing software platforms. This list is going to cover my favorite ones, but it will also focus on the ones that are underrated. Clearly, you know HubSpot and Mailchimp are popular digital marketing tools. I’m going to avoid super obvious ones like that where possible. Also note: … Read more
I’m a bit late on this, but I turned 30 this month. 29 was my favorite year. Really, I’ve enjoyed every year more than the last. But 29 was particularly unique and enlightening. For one, it was spent entirely within the confines of a pandemic. This led to a deepening of my closest relationships and … Read more