When it comes to creating a landing page or website, the choice of web builders can be overwhelming. You have platforms like Squarespace, Wix, and Webflow. All these website and landing page builders claim to be superior in their own way, but which one is truly the best? In this article, we’re going to look … Read more
I’ve riffed on the best SEO tools – from SERP Trackers to reporting software. But what about tools that can actually help you write and therefore rank? Afterall, it’s easy enough to do some basic keyword research. Even easier to track your rankings once they’re published. But the hard part is in the middle – … Read more
SERP tracking tools are a major key to doing SEO at scale. SERP tracking includes historical keyword rankings, current rankings competitor tracking, Google SERP features, and one thing that I like to call the “Surround Sound Strategy.” What’s a SERP Tracking Tool? 5 Features to Look For A SERP Tracking Tool logs and measures what … Read more
One of the biggest challenges facing small business owners is keeping their schedules organized. With more meetings, seminars, client calls, and events, it becomes more difficult to manage time. Appointment scheduling software automates calendar management and helps small businesses manage time more efficiently. Businesses can easily connect with customers at times that are convenient for … Read more
Whether you’re starting a new website or redesigning your current one, there’s a good chance you’ll be using a CMS. The question is, though…what CMS solution should you choose? CMS solutions can save time and money (free up valuable developer time) in the long run, but getting started with them can be challenging. If you … Read more
Chances are you’re reading this article because you suffer from one or more productivity problems. We all do. It’s often hard to know where to start when dealing with such issues, which is why it’s great that there is such a wide array of apps available for smartphones and tablets. The best productivity apps promise … Read more
I never thought I would use an AI Copywriting tool. When I started out in content marketing, I didn’t imagine it would be possible to have a machine write your copy for you. I also felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence … Read more
Statistics suggest that 72% of customers are likely to engage with brands and messages customized to their specific concerns. Automatically adapting your customer experience based on past behavior is the way to get new customers and get them to come back time and time again. It’s the golden rule of marketing. Personalized emails, personalized advertisements, … Read more
I’ve tried out most of the big digital marketing software platforms. This list is going to cover my favorite ones, but it will also focus on the ones that are underrated. Clearly, you know HubSpot and Mailchimp are popular digital marketing tools. I’m going to avoid super obvious ones like that where possible. Also note: … Read more
Trying to start a podcast? You and everyone else. Lots of podcast hosting platforms out there now – many easy, cheap, and good. Even a dummy like me can use them (I run a little podcast, too). What is Podcast Hosting Software? A podcast is a free on-demand digital audio or video file download that … Read more