I was recently asked on a podcast what advice I would give new college graduates starting a digital marketing career. I gave an answer off the top of my head, which I think was okay. But I’ve also got a little sister who just graduated, so after I did the podcast, I ended up thinking … Read more
Popups, countdown timers, exit-intent… Email marketing automation and ecommerce marketing strategy are not just about that anymore. In fact, it’s not about “spraying and praying” at all. It’s about finding the right leads to nurture before you make your first sale. That’s why you need a Shopify email marketing platform that can help add a … Read more
As marketers, sometimes we need to invest in CRM software without worrying about email marketing and marketing automation tools right off the bat. Some other times we need to combine CRM and email marketing to manage to capture email leads, nurture them, and lead them down the sales funnel in an intuitive manner. CRM software … Read more
Webinars work. To make them work, you need webinar software to host your amazing content. What Features to Look for in a Webinar Platform? Here are a few features that your webinar software should have, no matter what industry you’re in. Customization and Branding Options – Your webinar software should be able to help you … Read more
Email marketing is awesome. Research consistently finds that email marketing has a higher return on investment (ROI) than any other form of marketing. It can help you grow your audience, send traffic to your online store, drive sales, connect with customers, support event marketing, and so much more. Obviously, to do email marketing you need … Read more
You already know how important email marketing is for your business. But are you sending boring, salesy emails? At best, they don’t work for you. At worst, they can hurt your reputation. Neither option is looking appealing. On the contrary, email marketing applications allow you to manage and send highly targeted and personalized email campaigns … Read more
Want to optimize your website? This post will give you 26 of my favorite website optimization tools. What Are Website Optimization Tools? Website optimization tools help you optimize the performance of your website. How does this differ from conversion rate optimization tools or a/b testing tools? Well, in my opinion, website optimization tools are more … Read more
Despite relying on marketing tools to run effective marketing campaigns, generate high-quality leads, and develop better working relationships with sales teams, 59% of marketers aren’t making the most of the tools they have. Image Source So when looking for a tool with the features you need to help you make the most of it, you … Read more
Choosing the best marketing automation software is a headache, eh? Let’s compare two of the most popular email marketing software providers – Mailchimp and ConvertKit. The Main Differences Between Mailchimp and ConvertKit Mailchimp and ConvertKit offer many similar services and tools. However, the main differences between these two email service providers are as follows: Mailchimp … Read more
While there are many great premium SEO software and tools out there, if you’re just starting out you might not be ready to invest in these yet. The good news is that there are many free SEO tools available that you can start using right away to help you up your game. At a time … Read more