Webinars are one of the most common and most effective methods of marketing. 75% of marketers consider webinars as a great source of high-quality leads. Webinars can serve a lot of purposes: capture email leads, promote a business, extend company reach, reach targeted accounts, attract new leads, market products—y’know, all that stuff outlined in a … Read more
Understanding the problems your customers have and what they expect requires you to make time for and invest in market research. However, market research comes with its challenges. For example, finding honest respondents who are willing to take part in your surveys and interviews is hard. As if that’s not enough, you need to choose … Read more
ActiveCampaign and MailChimp are on the battlefield today. MailChimp has long been the king of email marketing, and for a good reason. It’s one of the oldest & most reliable email platforms out there. However, it is not the only game in town anymore. Now, there are numerous MailChimp alternatives out there with compelling features. … Read more
The world of SEO software is crazy. As the founder of a content marketing agency, I’m spending a massive amount of time using SEO software. For the size of the industry, it has always impressed me just how many SEO tools there are out there. Perhaps it’s because there are so many tinkerers, builders, hackers, … Read more
Email marketing is officially one of the best ways businesses can increase their website traffic and revenue. According to a report by Statista.com, approximately 300 billion emails were sent and received every day worldwide in 2020 alone. The latest stats also show that 87 percent of marketers use email marketing to distribute their business content. … Read more
Sendinblue and Mailchimp are two of the most popular email marketing platforms. Big differences between the two. But, which one is the best for your business? Sendinblue vs. Mailchimp: Overview Sendinblue: Sendinblue is a popular email marketing tool aimed to send emails with ease and simplicity in mind. It’s an email marketing automation platform that … Read more
Making enough sales to meet the revenue goal is always an uphill battle. Add on your efforts to copy/paste data, develop reports, and more – and it gets more overwhelming. But what if there was a tool that could help you automate these repetitive tasks? A tool that could wire together several funnel stages, engaging … Read more
Creating landing pages that convert is a key part of marketing any business online. But actually, building the pages? That’s another story. Thankfully, there are some amazing landing page builders available which will enable you to create beautiful landing pages without the need to hire a developer. If you’re not already using landing pages for … Read more
As of 2019, the marketing automation software industry was worth $3.3 billion and by 2024, it will be worth $6.4 billion. So as you look for the best marketing automation software to use in your business, you have lots of options to choose from and as time goes by, it won’t get any easier. Your … Read more
A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more