A lot of work goes into setting up and managing email campaigns. Marketers have to create landing pages and forms, generate and nurture leads, identify which leads are ready to buy, create optimized content for their main prospects, craft and send sales and follow-up emails, track their contacts’ site activity and journey through the sales … Read more
If you’re on the hunt for the perfect email marketing and CRM tool, you’re in luck. Both Drip and ActiveCampaign are leaders when it comes to email marketing. Both tools provide everything you need to run effective and profitable email marketing campaigns, but they do have some differences, which mean one might suit you better … Read more
Developing and maintaining top-notch copy is no easy feat. It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience. And even the best copywriters and editors can do with some help. That’s why I’m examining the … Read more
Marketers build landing pages, and landing pages require optimization. They’re a great playground for optimization and experimentation. Whether designed for SEO (search engine optimization) or paid advertising marketing campaigns, they’re typically narrowly targeted and more controlled in terms of the traffic that is sent every month. Therefore, it’s a great place to learn what works … Read more
The money is in the list. Those who can build effective email marketing programs outperform those who don’t. Especially if you’re doing content marketing. It’s most often through collecting emails and building nurturing campaigns that you actually monetize and create ROI from your content, whether you’re in B2B or B2C. It has been estimated that … Read more
Alright, so I left HubSpot after almost 4 years. Joined a fast growing startup to run their experimentation program. I like to do a post-hoc write-up on lessons I’ve learned (like this one from my time at CXL). First, why leave? My former boss, Peep Laja, told me in a podcast interview that if he’s … Read more
Building email campaigns and connecting with your target customers has never been easier. It has never been more important either. There are tons of automated email marketing tools that can help you create every type of email newsletter or campaign you want. And that too, with little to no technical know-how. Best email marketing platforms … Read more
Yes, I do have Calendly alternatives that will meet your appointment scheduling needs. What is Calendly? Founded in 2010, Calendly has grown steadily over the years helping LinkedIn, Zendesk, EMyth, and The University of Georgia and other users schedule appointments. Compared to other appointment scheduling tools, Calendly differentiates itself through its simplicity and intuitive user … Read more
No matter the scale of your company or your industry, if you’re doing digital marketing, SEO and content marketing are almost certainly part of the equation. How can you make sure you’re hitting the right keywords and improving over time? Keyword trackers, that’s how. To know if your SEO strategy is ironclad, you have to … Read more
Did you know that about 69% of customers prefer chatbots due to their ability to provide instant replies to simple queries? And why wouldn’t they? Everyone is pressed for time and wants quick answers. Consider this scenario: You head to an ecommerce store. Browse their products and see something you like. But at the last … Read more