Alex Birkett 
I’m a bit of a podcast fiend. Love ‘em. I’ve probably got 30+ subscriptions (obviously don’t listen to them all regularly). Comedy, self-help, narrative, and business. And I can honestly say to you that podcasts, especially content marketing podcasts, have helped me out in my career. But not all business and content marketing podcasts are … Read more
I’ve riffed on the best SEO tools – from SERP Trackers to reporting software. But what about tools that can actually help you write and therefore rank? Afterall, it’s easy enough to do some basic keyword research. Even easier to track your rankings once they’re published. But the hard part is in the middle – … Read more
SERP tracking tools are a major key to doing SEO at scale. SERP tracking includes historical keyword rankings, current rankings competitor tracking, Google SERP features, and one thing that I like to call the “Surround Sound Strategy.” What’s a SERP Tracking Tool? 5 Features to Look For A SERP Tracking Tool logs and measures what … Read more
My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers. One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick … Read more
This will be my ultimate guide to landing pages. I’ll cover what exactly a landing page is, how to build one, landing page best practices, and landing page builders you can use. Here’s what this article is not going to be: A promotional tutorial to a landing page tool I built A rehashed SEO article … Read more
New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable to put them in writing and in public, mostly for reference and reflection down the line. I’ve been doing these since 2016 (2017, 2018, 2019, 2020) and find them fun and useful. 2021 Was a Good … Read more
This is going to be a strange post for those who follow me for growth or content advice. But fuck it. I’ve always wanted to get jacked. Health and fitness have always been top priorities for me. But at a very basic level, I’ve always wanted to achieve the vanity goal of looking shredded. Why? … Read more
I’ve hired dozens of freelance writers through working at CXL and now HubSpot and with my content agency. I’ve also done some freelance writing myself. If you don’t know what you’re doing, hiring freelancers can be frustrating, sometimes downright catastrophic. Here are the lessons I’ve learned through the years: If possible, work first with your … Read more
I’ve written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation. Let’s talk about the opposite: how to sabotage an A/B testing program. Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the Negative? I love looking at things through a via … Read more
I never thought I would use an AI Copywriting tool. When I started out in content marketing, I didn’t imagine it would be possible to have a machine write your copy for you. I also felt a bit of a moral quandary at first. It felt strange to outsource my writing to an artificial intelligence … Read more