Hi, I'm Alex Birkett.
Honest thoughts on growth, optimization, and life.

Alex Birkett

2018 Recap (and 2019 Goals)

New Year’s Resolutions™ are overrated, but time-based goals are nice, and so are general life reflections. I find it’s valuable...

A/B Testing: 29 Guidelines for Online Experiments (plus a checklist)

A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits...

Growth Models

How do you model and predict growth (and growth opportunities)? There’s all this talk about “growth models” and “growth modeling”...

There Ain’t No Such Thing as Free Lunch in Content Marketing

“There ain’t no such thing as free lunch.” – Milton Friedman (among others throughout recent history) This will be piece...

Your Three Days in Austin Itinerary

I’m not an OG Austinite, but I’ve been here long enough to have had dozens of visitors come through and...

How to Capture Email Leads (using Journalism’s 5 W’s technique)

Capturing email leads is one of the primary goals of most content marketing programs. The money’s in the list, you...

How to send better, non-spammy outreach email

I think I’m pretty good at email outreach. I’ve done a bunch of it, for a variety of reasons from...

Productivity Hacks

The world is obsessed with productivity hacks. Lifehacker gets many millions of visitors every month, the supplement industry is like...

Content Optimization: How to Make Content Better

They say the third lever of content marketing growth is content optimization. Content creation, content promotion, and content optimization.

Content Marketing Analytics: 11 Ways Data Can Inform Your Content Strategy

We all want to be data-driven marketers, but sometimes content marketers are left out of the loop and expected to...

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