Hi, I'm Alex Birkett.
Deep dive essays on growth, optimization, and life.

Alex Birkett

The 13 Best Ahrefs Alternatives in 2022

Ahrefs is one of my favorite SEO tools. I use it nearly every day. But it’s not for everyone. It’s...

How to improve headlines [4 tools + 16 tips]

So you wanna master the art of attracting attention, enticing people to read your copy, and make ’em pay for...

Reminders to myself to grow my agency and stay sane

I started my content agency as a side project while working full time on growth at HubSpot. Back then, it...

The 13 Best User Testing Tools in 2023

User testing (or usability testing) is an essential part of the product development process. You can see real people use...

Jasper AI vs Copy AI: Full Review + Pricing [2023]

AI copywriting tools have come a long way. For most of the content I write now, I use AI writing software to...

The 7 Best AI Paraphrasing Tools in 2023

The numbers don’t lie: AI writing software is growing fast AF. For every incredulous spectator out there, there are probably 5 other...

The 9 Best Rytr Alternatives in 2023

Here’s the thing I’ve learned about AI writing software: It’s not meant to be perfect. It’s meant to be useful....

Jasper vs Writesonic: Which is the Better AI Writer? (2023)

Unless you’ve been living under a rock, you’ve probably heard a lot of hype over AI writing software. There are...

The 7 Best Writesonic Alternatives in 2023

When it comes to AI writing platforms, Writesonic is one of the most popular and well-known options out today. They...

The 9 Best Ad Copy Generators in 2023

I love writing, but I hate writing ad copy. Give me a 5,000 word long form blog post, and I...

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